How to Engage Your Audience Through Emotions

I just listened to an interview Nancy Duarte did with Jim Endicott of Distinction Communications and Patty Clerico-Parham of Cisco on her slide:ology blog. Make sure you head over there and check it out. They talk about the 35mm slide. She also referenced this clip from the show Mad Men on the AMC Channel. (Look for the MeetingsPodcast.com interview of Nancy this week)

How passionite were you on your last pitch? Did you evoke an emotional response? Don Draper used storytelling and emotions in selling the Kodak executives his ideas. A good reminder that evoking emotional responses through storytelling IS the way to engage audiences and gets people to some sort of desired action……..

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