Bringing Your Ideas to Life!

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We are here to help you bring your vision to life!

Grass Shack Events & Media understands you want to portray your event a specific way, and we know the best ways to do it. Since we have been producing events for over 10 years, we know what works, what doesn’t work, what will save you the most money, and much more. We can, and will, benefit you and your meeting/event in more ways then most event planning companies. We understand the events industry, the current and upcoming trends, and the tips and tricks in saving time and money.

A great example this is when Grass Shack Events & Media produced an amazing event from a simple idea, was the Jazz & Wine Festival. The Montclair Village Association partnered with Grass Shack to take care of everything from coordinating and booking entertainment, to full production of the event. To appeal to the upscale demographic of the Montclair area (the surrounding median household income is $177,000), Grass Shack aimed to produce a high-end event. With only 3 months til the event, our Grass Shack team hit the ground running. We started by creating a CAD drawing of the event layout and main stage design. The Festival look and feel reflected Montclair’s intimate village setting featuring a “Village Vineyard” wine tasting area. With the Festival blueprint secured, Grass Shack identified, auditioned and booked live entertainment for the main stage events, arranged for booths, organized concessions and orchestrated promotional support including posters, t-shirts and banners. Grass Shack also developed “Kidstown” with face painting, free games and prizes to attract the large number of young families in the area.

The result of the event was overwhelmingly successful with several thousand participates and great news coverage. “Grass Shack was extremely calm and competent despite the Festival’s extreme time constraints. They provided excellent service and gave us expert advice on event planning and management. Their creative solutions made this event the talk of the town,” Helen Wyman, Executive Director, 2004 Montclair Village Jazz and Wine Festival.

As you can see, Grass Shack Events & Media is a great company to work with and we will help bring your ideas and vision to life! We will not disappoint you!

Browse our Grass Shack Events & Media website and see our many services and previous events. Contact us for more questions here!

Multitasking, Friend or Foe?

Multitasking, Friend or Foe?

multitask office assistant 300x210 Multitasking, Friend or Foe?

I was watching this commercial the other day “Samsung Galaxy Note II – Office Upgrade” and it got me to thinking, why do we all multitask? If you haven’t seen the commercial yet, it’s about 2 coworkers talking about their new split screen notebook. 1 co-worker is watching a movie and texting, while the other one is watching a report for work and taking notes. While the commercial was promoting multitasking, it make me think about how much I multitask on a day-to-day basis. Does it help us, or simply put us back?

I did a little research to see what other people thought on the matter and if they believe it makes them more productive (like I felt). In one article called “What Multitasking does to our Brains“, from, the author said “When we multitask, we feel more accomplished. Now most studies all point towards the fact that multitasking is very bad for us. We get less productive and skills like filtering out irrelevant information decline”.

Technology now-a-days are making us more multitaskers and less efficient workers. I miss the good ol’ days when I was a child and focused all my attention on 1 thing. When it was arts and crafts time, I would center my attention on making my bracelet and nothing else. Now that I’m older (and technology has taken over our lives) I can’t just sit and do 1 thing.  If I’m watching tv, then I am also on my phone txting/playing a game/Facebooking. It has become so difficult to concentrate on simply 1 thing at a time!

In the article “How to Relieve Event Planning Stress” (from, multitasking was one of the main points. Event Planning is ranked number 6 as one of the most stressful jobs (just to put this into perspective, number 5 was a police officer). With having to plan every little detail of an event/tradeshow/conference/meeting it’s almost impossible to NOT multitask. But, like it says above, you become a more efficient worker and actually get more done when you become a single-tasker and focus on 1 thing at a time.

With that said and done, I want to challenge all you event planners/manager out there to try and become a single-tasker for 1 event this year and see how it all works out and let us know! Were you more efficient/productive? Did you feel more accomplished then if you were multitasking? Contact me at and we can have you guest blog after your “single-tasked event” takes place!

Be Photo-Centric in 2013

Be Photo-Centric:

Taking a Picture 300x199 Be Photo Centric in 2013

I was reading an article this morning from the fabulous Liz King (from The BusyEvent Blog) called “Forget Losing Weight – Make These Tech Resolutions“, in which she mentioned 3 great new year’s resolutions that event planners show look into. One of which was to “Be Photo-Centric”…

“Be Photo-Centric

Last year was the year of the photos – from instagram to capturing photos on blog posts, it was all about images. However – if you didn’t catch on fast enough (like me, admittedly), this is the year! Learn about where you can legally get photos (creative commons) and make the most of them. Or, better yet, create your own photos. Be creative and make images front and center. This is one of my big goals this year so I’m sure you’ll see a lot more from me in this area. Investigate Pinterest, LoveIt, Instagram and more!”
My new years resolution is to buy a nice camera, take photography classes in my spare time, and incorporate this skill into my everyday job (marketing/blogging). IPhone photos are always so convenient to take. Your phone is always right there, you snap a picture, and post it on your facebook or instagram (or both) in a matter of minutes. But do these pictures really capture the look/feel of the event? Did I take the picture at the best angle? Is there a more artistic way to show our booth? These are all questions I want to have answers to by the end of the year. Isn’t the main point of posting pictures to show the elaborateness of an event/meeting/tradeshow?
Event Planners take so much time making sure every little detail of the event is perfect! I want to be able to capture that hard work, those little details, so those that weren’t able to attend can feel as if they were there. Or even those who were there, but were overwhelmed and didnt see those little details (which was me at iMex America 2012 in Vegas), can look back and see what they may have missed.
Now that you know one of the trends in the events industry from 2013, how will you increase your Photo-Centric skills?

Guest Post from Liz King Events

Guest Post from Liz King Events:
We are excited to introduce Liz King, from Liz King Events, to our Grass Shack Events & Media blog! To start off 2013 the right way we asked Liz a few questions about the events industry and what she is looking forward to in this upcoming year! Enjoy!
1. What new trends in the Events Industry do you see coming up in 2013 that excites you?

One of the trends that I see coming in 2013 is the consolidation of products to serve event planners in the planning process. Right now, planners are subjected to using a different app or software for virtually every aspect of the planning process, but that is going to change in 2013. Products will be developed that give us a better way to manage the planning from A to Z from one platform. This is really exciting!

2. What was your favorite Tradeshow (or conference) you attended this past year and why?

The best conference that I attended this year was SHE Summit Week (which was not related to the fact that I planned it!). HA! SHE Summit Week is 45+ events for women in one week focusing on all the aspects of a woman’s life – health, entrepreneurship, beauty and more. It was a great way to meet powerful women in NYC.

3. Are there any Tradeshows you’ve wanted to attend, but haven’t gotten the chance to?

I would LOVE to attend CES (the Consumer Electronic Show). That is an event where I would totally geek out and love to explore each and every aisle. I’m sure I will make it there someday!

4. Can you tell us a time an issue arose at one of your events and what steps you took to fix it?

For our recent PlannerTech event (, Hurricane Sandy had just ripped through the area and we were about to get a snowstorm on the night of the event. We had to make some big decisions on whether or not we could even host the event any more so we polled the participating companies and attendees that we knew would attend. We tried to assess how they were affected and whether they would be able to attend. Once we figured out that it seemed feasible for us to host the event, we had to make sure to communicate with everyone involved. In the end, the snowstorm was worse than predicted. It did effect overall turnout, but it was a great event none-the-less.

5. Do you have any events/webinars/seminars you are putting on in the future that you’d like our followers to know about?
That’s a great question. In fact, we are launching a few new projects in 2013 that we’d like you to know about. Most importantly, our POWER BRANDING series. This will be a biweekly online, interactive class on branding for events businesses, professionals and more! You can learn more at:

Liz King

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Liz started her first company in 2010 in the midst of the down economy. By sharing content on Twitter, Facebook, and her blog, she gained expertise in the event planning industry and has become a leader and influencer. Awarded 40 Under 40 Up-and-Coming Event Planners in 2011 and #Eventprofs Most Thought Provoking Blog and People’s Choice Award created a platform for Liz to build her business and strong brand even further.

Working with clients on events like Green Drinks NYC and S.H.E. Summit Week, Liz helps entrepreneurs integrate technology to better engage their attendees. In addition, she also hosts her own events. As the founder of The Planner Collective and Co-Founder of PlannerTech and Event Alley Show, Liz is dedicated to educating her fellow event professionals as well on how technology can enhance events.

We want to give a HUGE thank you to Liz King for being a Guest Blogger on Grass Shack Events & Media! If you would like to be a Guest Blogger, please contact me (Christie Morrison) at

New Year’s Resolutions for the Event Planner!

New Years Marcom New Years Resolutions for the Event Planner!

Eat Healthy Food: Prepare a more health conscious catering menu for your event. One of the top New Year’s resolutions is to eat healthier. By taking away the choice of fatty foods and replacing them with exciting new nutritious meals, you are encouraging your attendees to live a longer, healthier life.

Reduce, Reuse, Recycle: Use of more sustainable venues, create more hybrid meetings, and start using more locally grown produce for your catering needs. Reduce, Reuse, Recycle is not only a great New Year’s resolution, but it is also a way to continue the commitment of responsible sustainability practices in 2013.

Exercise More: During long events/meetings/conferences your attendees are constantly sitting (and let’s be honest, those seats aren’t very comfortable). A great way to add exercise into the day is to add more breaks throughout the event. This gives your attendees time to stretch and possibly get a quick walk around the building.

Take a Trip: Go to that Trade Show you’ve been wanting to go to, but haven’t gotten a chance to! For example, EIBTM was held in Barcelona, Spain. How amazing would it be to attend such a huge conference in such a great location? Splurge a little this year and travel some place you’ll never forget.

Manage Stress: Hire Grass Shack Events & Media to take care of all your event and meeting production needs.  Grass Shack Event’s & Media is a full-service corporate event planning and production company geared to handle projects of any size. The company handles the full scope of event planning from conception to completion. Grass Shack is a one-stop shop for meetings, events, trade shows, road shows, product launches, user’s conferences, sales meetings, incentives and celebrations.

If you have meeting or video production programs or projects coming up, please consider adding your name to this list of happy customers.

Phone: 510-595 6921

Grass Shack Events and Media would like to thank Wells FargoVantage ScoreKubotaAvon Foundation for WomenThompson RuetersThe IMEX GroupAmazon and The American Securitization Forum for making 2012 a wonderful year.

Why read the same holiday tale?

Meetings Podcast Marcom 12 Why read the same holiday tale?

*Top 5 Blogs in the Meetings and Events Industry:

1) Midcourse Corrections
2) Icon Presentations – ‘Sound n’ Sight’
3) Event Manager Blog
4) Conferences That Work
5) Fork in the Road Blog

*Favorite Podcast: Meetings Podcast

If you have Meeting Production or Video Production programs or projects coming up please consider adding your name to this list of happy customers.Email:

Phone: 510-595 6921
*Top five blogs survey was compiled in an informal survey of meetings and events industry professionals – See all the blogs that were nominated and who nominated them here

121212 Concert

121212 concert 121212 Concert

Anyone out there watch the 12-12-12 Concert last night? This was such a cool event, with such a great concept, that I just had to share with all of you. Those of you who missed it, here’s an overview of the event from their website

12-12-12”, a fundraising concert to aid the victims of Hurricane Sandy, will take place on December 12 at Madison Square Garden. The concert will feature Bon Jovi, Eric Clapton, Dave Grohl, Billy Joel, Alicia Keys, Chris Martin, The Rolling Stones, Bruce Springsteen & the E Street Band, Eddie Vedder, Roger Waters, Kanye West, The Who, Paul McCartney plus more artists to be announced!

The concert is being presented by Chase, and the proceeds will go to the Robin Hood Relief Fund. Robin Hood, the largest independent poverty fighting organization in the New York area, will insure that every cent raised will go to non-profit groups that are helping the tens of thousands of people throughout the tri-state area who have been affected by Hurricane Sandy.

The concert is being produced by James Dolan, Executive Chairman of The Madison Square Garden Company; John Sykes, President of Clear Channel Entertainment Enterprises; and Harvey Weinstein, Co-Founder and Chairman of The Weinstein Company‹the same group that produced and sponsored the historic 9/11 benefit “The Concert for New York City”.

Here are some video’s from YouTube of the performances. Enjoy!

Nirvana Reunion Song: “Cut me some slack”

Adam Sandler: “Sandy, Screw Ya!” Song

Bruce Springsteen talking about Sandy Relief

Ways to connect:

Twitter: #121212concert

Instagram: #121212concert

Facebook: 121212

The video production for this event must have been AMAZING! We wish we could have been there to help produce such a great event! For those of you out there that have any meetings or events coming up we’d love to help produce you’re meeting and video production. Book an appointment today by contacting us at

Son of a Nutcracker!

Son of a Nutcracker! It’s that time of year again when we have to worry about getting gift for our family, friends and clients! There are the typical Starbucks gift card type gift you can give, or you can give a gift that will have your client laughing and remember you for the future. Grass Shack Events & Media came up with a hilarious list of gifts you can give to those in the Event Planning Industry that will never forget you or your company again. Enjoy!

son of a nutcracker Son of a Nutcracker!

Nutcracker marcom 1024x848 Son of a Nutcracker!

To subscribe to Grass Shack Events & Media newsletter, contact Mike McAllen at or visit our website at

Top 4 Tools Event Planners Should be Thankful For!

Thanksgiving marcom 791x1024 Top 4 Tools Event Planners Should be Thankful For!

Top 4 Tools Event Planners Should Be Thankful For:

Evernote: This free software is designed for note taking. These “notes” can be regular texts, webpages, photographs, voice memo’s…the list goes on and on. Not only is this a great tool that you can use on your computer, iphone, ipad, andriod, blackberry, and many other smart devices. (Mike’s favorite app)

Google docs: A free Web-based office suite and data storage, very similar design to Evernote, but Google Docs focus’ on Word, Excel, Powerpoint, etc. You won’t ever have to work about losing your work or forgetting you laptop. You’ll have access to your documents 24/7. (Jon loves using Google tools)

Calendar: The use of your calendar on your Outlook, Google Calendar, smart phone calendar, etc. is one of the most useful tools for any professional (especially when planning and scheduling is your main task in your job).  (Christie keeps track of all her appointments using her Outlook Calendar)

Social Media: Social media outlets (Facebook, Twitter, Google +, Pinterest) have completely changed the way we connect with others in our personal lives, along with our professional lives.  This can be a life line for many busy meetings professionals to keep connected.

World Kindness Week

World Kindness Week 

kindness2 World Kindness Week

I noticed that this week is “World Kindness Week” brought to you by The Random Acts of Kindness FoundationAfter I read a few stories from their website of people’s kindness, it inspired me to do the same.

This morning as I drove through the Starbuck Drive-Thru I was thinking about different ways I can help out others with “random acts“. As I pull up to the window to pay for my delicious coffee, I noticed the car behind me and thought “hey, here is my chance to start my day off right”. I ask the cashier in the window to put the person’s order behind me on my credit card and had the Starbucks cashier to tell them it was a “random act of kindness and to simply pay it forward“. Obviously I drove off before getting to see their reaction, but hopefully my random act of kindness put a smile on their face and made their day. The smallest things can make the biggest differences!

Check out The Random Acts of Kindness Foundation website and read the stories of these amazing people who took the time out of their day to help someone else out. Here are some anonymous stories that really touched my heart. Please feel free to leave your stories in our comments section, we’d love to hear them!

“Craigslist Christmas Tree

We had posted on Craigs List an artificial Christmas tree for $50.00. I had communicated with lots of people, none of which worked out. Then, there was this woman, who sent me a message to let me know she was still interested in the tree, but that she had an unexpected bill come through. She told me should could buy the tree in a few weeks, if it was still available. My boyfriend and I aren’t hurting too bad for money and I decided I would just give this woman a Christmas tree. I don’t know if she has children or a family, but I felt that she or someone she knows would have a better Christmas because of our kindness. Giving to others when they least expect it, is what it’s all about and I am thankful that my mother showed me how to help people.”

“The Debit Card

One Saturday, I was walking through the mall with a bunch of friends. We came down the escalator and I happened to find a debit card with a man’s name on it. I picked it up and thought, wow, if I dropped my debit card and someone with bad intentions found it, I would be pretty angry. I went down to the mall office and told the lady at the desk what had happened and handed the lady the card. Even though it was such a small act, it made my day a little better knowing someone would get a call saying that their debit card was found. You never know who could have found it.”