Mike McAllen captures some experiences from the IMEX tradeshow floor for the IMEX Podcast. #Imex13
What is so great about IMEX America? Well I can tell you from my perspective which you could say was biased since IMEX Group is a sponsor of the MeetingsPodcast. But I will say it was a really great time for the Grass Shack team. We once again recorded interviews from the floor so you can get their opinons. Our new startup company AVforPlanners had more than 60 appointments which was amazing for us. We connected with old friends and made new ones on the tradeshow floor.
Some of the people we recorded for the podcast all talked about the same things. Opportunity to talk to existing clients, new clients, driving business, building trust, making relationships at this very well run show. Again since IMEX sponsors the MeetingsPodcast our view might be biased but if you haven’t gone yet I think you should listen to what these attendees and exhibitors said.
Thanks to Jim Kelly from Production Resource Group, the Fiji booth, Fiji Airways, Marsha Sharpe with SongDivison, Donna with Mohonk Mountain House, The Grove Hotel in Boise Idaho, Hershey Meetings, Walt Delany with AIM Meetings & Events, Rick Binford VP at Active Networks, Cindy Campbell Taylor with Disney Destinations, Rob Sawyer with Gateway Canyons Resorts in Colorado, Trevor Roald from Quickmobile, Bruce Temper from Yosemite Gold Country, Chapman Freeborn Chartering, Wynn Las Vegas, Muhammad Ali and the others from the Egypt Booth, Pam Crestly from Royal Caribbean International, and Melissa Van Dyke from the Incentive Research Foundation.
Today, Jon Trask talks with Amy Spatrisano, CMP, Principal, MeetGreen. MeetGreen is IMEX America’s official Sustainability Consultant. They work with both IMEX America and IMEX in Frankfurt to help them establish and analyze their standards for sustainability.
Amy is a principal of MeetGreen and has an international reputation in the sustainable meeting and event management field as a leader, visionary and innovator. With over 22 years in the meetings industry her passion for bringing the sustainable conversation and practice to others is evident in the training and speaking she’s done both nationally and internationally.
Amy has been named one of “The 25 Most Powerful People in the Meetings Industry,” acknowledged as one of the “Growing Green Leaders,” included in the list of “Eco-Leaders,” and been awarded the Meeting Professionals International Oregon Chapter Supplier and Planner Award. She is co-founder of the Green Meeting Industry Council and co-author of “Simple Steps to Green Meetings and Events.”
Mike McAllen sits down with Eileen McDargh,opening MPI keynote for IMEX America on Tuesday October 15. Eileen’s talk “Radical Resiliency” will get attendees ready for the week of meetings, education and networking.
Eileen McDargh is founder and CEO of the consulting firm, The Resiliency Group (a division of McDargh Communications). Organizations like Cisco, Novartis, Oracle, and Procter & Gamble hire her firm to teach them ways of building resilient leadership teams and workplaces.
Mike interviews Jenn Lim for IMEX America who is the CEO & Chief Happiness Officer of Delivering Happiness also Culture Book Creator and Consultant at Zappos. She is the morning keynote at IMEX America on Wednesday October 16. During this podcast Jenn gives some background on how she became a Happiness Officer and how happiness became a priority in her life.
Mike talks to Jenn about Delivering Happiness, a company that Jenn and Tony Hsieh (CEO of Zappos) co-created in 2010 to inspire happiness in work, community and everyday life.In 2005, she created the first Culture Book for Zappos – now on its 7th edition – and has produced them ever since. In 2009, Zappos was sold to Amazon.com in a deal valued at $1.2 billion on the day of closing, and in 2011, Zappos was #6 on Fortune’s “100 Best Companies to Work For” list. Jenn can be reached at @DHMovement on Twitter.
On this installment of the MeetingsPodcast Miguel Neves speaks about his career so far in the meetings industry; his new role as IMEX Group’s Senior Online Community Manager and all things social media!
Miguel also gives an insight into the expansion of technology education at the show on the new Tech Hub booth.
Plus new initiatives IMEX Live and the Social Hub.
If you are interested in joining Mike and Miguel at Imex America click here.
Here are the top 4 podcasts for the upcoming IMEX America Tradeshow October 15-17 in Las Vegas. Listen to the Podcasts
If you want to head to IMEX America next week click here.
#4 Association Focus Keynote Speaker Tim Sanders
This year’s Association Focus welcomes best selling author and business consultant Tim Sanders as their keynote speaker.
#3 The Hosted Buyer Program
Suzanne Medcalf, IMEX America Regional Manager, Hosted Buyer Programs speaks about the Hosted Buyer Program, giving an insight into the buyers we recruit and how to apply for the program.
#2 The Education Program
Dale Hudson, IMEX’s Knowledge and Events Director talks to Jon Trask about the 2013 education program including Smart Monday, powered by MPI, with sessions from Site, ISES, GMIC and new HSMAI sessions for suppliers. Plus the new deepdives for meeting agency owners who have been in the industry for 15+ years.
#1 What’s New at IMEX America 2013 with Carina Bauer!
Carina Bauer, IMEX Group CEO talks about what’s happening at IMEX America 2013. More hosted buyers, new halls, Smart Monday – day of education, deepdives, keynotes, IMEX Live, CSR initiatives, and much more.
In this podcast Mike finds out how Tim started out; his career with Yahoo, his best selling book ’Love is the Killer App’ and how he got into working with the meetings industry. #IMEX
If you would like to join Mike and Tim at Imex America click here.
At Grass Shack Events & Media we produce a ton of video for our clients. Mostly internal videos like describing how Yahoo inc. data center works for yahoo engineers in India.
Or Informational videos for Avon Foundation for Women. (BTW- do one of there walks to fight breast cancer if you can- they do amazing things with the money they recieve)
Recently, I have been working with a client who has a big “Mad Men” New York type ad agency who was really focused on budget for a “Podcast” for our client. (podcast is used loosely) We are handling the production and they are handling the creative. Which is not really something I am used to. The creative side is the fun side. I realized that the creative side is getting to be the only side. If you have good content, story and work some spectacle in, the video production can be made to fit in some cases. Video production can be very very expensive but if you are creative it doesn’t have to be. The tools that are available are amazingly easy. I just downloaded Camtasia2 for my Mac and spent last Saturday learning it for a bunch of Youtube videos I am going to do for my new company AVforPlanners.com. Also the prosumer cameras that are available, and your iPhone camera are as good to almost all viewers except videophiles. (just make sure to have good sound) Many reasons to still pull in the professionals and I cannot see our video department going all cheapo but when you are really worried about budgets, you do have many options if you can do the creative and put in the time to learn a few tools.
I know my video producers will probably scoff at this but look at this idea Dunkin Donuts is doing with ESPN Monday Night countdown:
Dunkin’ Donuts had an ad which was a Vine reenactment of the upcoming coin toss during Monday Night Football using with coffee cups. The Vine billboard ad was built to show off a weekly #DunkinReplay Vine that would appear on Dunkin’ Donuts’ social media channels during Monday Night Football. Throughout the 16-game season, four unique Vine billboard ads will be shown.
How could you use VINE or Instagram to catch eyeballs?
Or this Trident gum made an ad on Vine, and which was on the Fuse network.