Better Sales Meeting Production- Looking at your audiences generation.
Want better meetings for your sales teams?
First, are you really taking a look at your sales audience? -Who is out there?
How can we get them to move to some sort of action? Sell more?
Do we need to treat different audiences differently? Do Boomers, Xers, and Millennials learn differently? I think so.
After all, flying in your sales team from all over the world, housing them, feeding them begs you to not do the “same old thing”. You must tailor your meetings to grasp their attention and move them to action!
The below video was done by the Brazil research company BOX 1824 has done a remarkable job of encapsulating Boomer, Xers, and Millennials youth here. Interesting to me the similarities and differences of the generations. How do you think you should focus the build up to your next meeting, the onsite content and production and then followups to increase the changes you can move your audience to some sort of action?
Have you seen a good example of someone understanding their audiences generation?
We All Want to Be Young (leg) from box1824 on Vimeo.
Great ideas. We worked with our clients on a long term plan 10 months out to build up to the meeting. So many times because of the rush of sales numbers and quotas, the sales meeting can become secondary. This is the wrong approach. A strategic plan that incorporates the annual goals from the beginning will ensure a great ROI on your program. We have a great case study at http://www.americanmeetings.com
Andy McNeill