Biogen IDEC

• Case Study

In Brief

Biogen Idec national sales meeting “The Difference is You” was held in Los Angeles California. The Sales team from across the country together and discuss the challenges and successes of selling the drug Zevalin.

Grass Shack Solution

The Hollywood hotel came alive for a week as this great group of sales professionals for work, fun and to highlight Biogen Idecs internal stars. Grass Shack was called in to provide all production and creative, audio visual, set design, staging. Attendees enjoyed a fun walk in animation, an eye catching show logo and template, and 4 videos shot by Grass Shacks video team before and during the weeks events. The event was documented by Grass Shack Events & Media also included many fun team building events and dinners.

Results

The meeting turned out highly successful and trouble free. The sales team was fully engaged on learning more about the ground breaking drug Zevalin.

About Grass Shack

Grass Shack Events & Media is a Certified Member of the Women Business Enterprise National Council. Offices located in San Francisco Bay Area, Hawaii and New York. Grass Shack works with a broad network of specialists across the country to provide the best possible resources and ensure optimum staffing for every project. For more information call 510.595.6921.