Mike talks with Karen Garcia of GTO Management. Mike met Karen at the New Media Expo and was so impressed with this years work of GTO Management he is going to the show this January 4-6 at the Rio Hotel and Casino in Las Vegas. Here is a link to Save 20% on your NMX 2014
Karen discusses how affiliate marketing for events works, affiliate networks, coupon codes, promotions and much more.
Karen Garcia, CEO of the affiliate program management company, GTO Management, has fifteen years of experience in e-commerce and marketing. Since 1999, she has consulted on and profitably managed dozens of affiliate programs on many different network platforms ranging from large national brands to niche merchants. She was awarded the 2009 ShareASale “Pay It Forward” Award for Industry Advocate for her work, speaks often at conferences, and has several published industry articles. She has served on the Board of Directors for the Performance Marketing Association for three terms and as Secretary for the board since halfway through her first term.
If you want to connect with Karen to discuss affiliate marketing for your next event email her at karen at gtomanagement.com