Affiliate Marketing for Events With Karen Garcia- Show 281

Karen 300x298 Affiliate Marketing for Events With Karen Garcia  Show 281

Karen Garcia GTO Management

Mike talks with Karen Garcia of GTO Management. Mike met Karen at the New Media Expo and was so impressed with this years work of GTO Management he is going to the show this January 4-6 at the Rio Hotel and Casino in Las Vegas.    Here is a link to Save 20% on your NMX 2014

Karen discusses how affiliate marketing for events works, affiliate networks, coupon codes, promotions and much more.

Karen Garcia, CEO of the affiliate program management company, GTO Management, has fifteen years of experience in e-commerce and marketing. Since 1999, she has consulted on and profitably managed dozens of affiliate programs on many different network platforms ranging from large national brands to niche merchants. She was awarded the 2009 ShareASale “Pay It Forward” Award for Industry Advocate for her work, speaks often at conferences, and has several published industry articles. She has served on the Board of Directors for the Performance Marketing Association for three terms and as Secretary for the board since halfway through her first term.

 

If you want to connect with Karen to discuss affiliate marketing for your next event email her at karen at gtomanagement.com

 Affiliate Marketing for Events With Karen Garcia  Show 281

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Video production using Vine for Corporate Branding

vine 300x167 Video production using Vine for Corporate BrandingAt Grass Shack Events & Media we produce a ton of video for our clients. Mostly internal videos like describing how Yahoo inc. data center works for yahoo engineers in India.

Or Informational videos for Avon Foundation for Women. (BTW- do one of there walks to fight breast cancer if you can- they do amazing things with the money they recieve)

Recently, I have been working with a client who has a big “Mad Men” New York  type ad agency who was really focused on budget for a “Podcast” for our client. (podcast is used loosely) We are handling the production and they are handling the creative. Which is not really something I am used to.  The creative side is the fun side.  I realized that the creative side is getting to be the only side. If you have good content, story and work some spectacle in, the video production can be made to fit in some cases. Video production can be very very expensive but if you are creative it doesn’t have to be.  The tools that are available are amazingly easy. I just downloaded Camtasia2 for my Mac and spent last Saturday learning it for a bunch of Youtube videos I am going to do for my new company AVforPlanners.com.  Also the prosumer cameras that are available, and your iPhone camera are as good to almost all viewers except videophiles. (just make sure to have good sound) Many reasons to still pull in the professionals and I cannot see our video department going all cheapo but when you are really worried about budgets, you do have many options if you can do the creative and put in the time to learn a few tools.

I know my video producers will probably scoff at this but look at this idea Dunkin Donuts is doing with ESPN Monday Night countdown:
Dunkin’ Donuts had an ad which was a Vine reenactment of the upcoming coin toss during Monday Night Football using with coffee cups. The Vine billboard ad was built to show off a weekly #DunkinReplay Vine that would appear on Dunkin’ Donuts’ social media channels during Monday Night Football. Throughout the 16-game season, four unique Vine billboard ads will be shown.

How could you use VINE or Instagram to catch eyeballs?

 

Or this Trident gum made an ad on Vine, and which was on the Fuse network.

 

 Video production using Vine for Corporate Branding

Picatics Jayesh Parmar: Announces Pay what you want for Event Ticketing- Show 260

picatic 300x168 Picatics Jayesh Parmar: Announces Pay what you want for Event Ticketing  Show 260Todays show Mike talks with Jayesh Parmar about event ticketing service Picatic has come up with a way to eliminate its service and convenience charges.  Its new service FairPay, launched last Tuesday, works in a somewhat different way. They do not charge service fees, which usually end up costing ticket buyers, event organizers set the price – which can be as low as zero.

Once the event is over, organizers choose what they want to pay Pica-tic for its services. There are no gimmicks or obligations, the company says; not paying a cent is a real option.

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Systems for Planners: Mac vs. PC -Show 257

Systems for Planners:  Mac vs PC

mac vs. pc 229x300 Systems for Planners: Mac vs. PC  Show 257

 

 

Jon Trask is a MAC and Elizabeth Glau is PC and they discuss the systems that they use to get event and meetings work done.

 

 

 

 

Transcripts:

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Be creative

I enjoy watching ZeFrank. I am always impressed with him and how creative he is. His TED talk where he read a spam email is still one of my favorite TED talks.

ze Be creative

ze frank is ze creative

I am also impressed with the people around me who tap into their creative side. The below video is a must watch. The beginning of the video is perfect advice: do whatever it is you want to do. Just make sure to do it now. Not tomorrow or next week. Now. Pretty simple but effective advice.

I have talked to my writing group The Professioanl Bullwriters Association and we are going to gear up to do some creative writing. I already wrote the first assignment.

What are you going to

ZeFrank TEd talk

Launch Festival Startups- Instaplayer – Luis Hervella – Show 253

chipotlelabs 300x268 Launch Festival Startups  Instaplayer   Luis Hervella   Show 253

Great Walk In Video Option

 

Luis Miguel Hervella  from CHIPOTLELABS is an indie app developing company that builds “apps to spice up your life”.

They take this motto very seriously and have made it our mission and philosophy. Luis talks with Mike about his experience at the Launch Festival.

 

 

 

 

Twitter: @chipotlelabs

Personal Twitter:  @LMHervella

Facebook: http://www.facebook.com/chipotlelabs

Instaplayer: https://itunes.apple.com/us/app/instaplayer/id539683067?mt=8

Contact email: hervella@chipotlelabs.com

 Launch Festival Startups  Instaplayer   Luis Hervella   Show 253

Eventbrite- The Story with Tamara Mendelshon Show 244

Tamara Mendelsohn EventBrite 300x298 Eventbrite  The Story with Tamara Mendelshon  Show 244

Tamara Mendelshon VP of Marketing at Eventbrite.com joins Mike McAllen for another installment of Meetings Podcast. Tamara dives into EventBrite and how it saved the marriage of founders Kevin and Julia Harts  ;)  to the way it has helped thousands of meeting organizers easily set up events and understand their audiences through simple analytics to improve, share and build great experiences for their events and meetings. The Eventbrite Story with Tamara Mendelsohn is the first show of 2013.

Eventbrite logo 300x106 Eventbrite  The Story with Tamara Mendelshon  Show 244

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Sustainable Tip of the Week: Event Planning

go green Sustainable Tip of the Week: Event Planning

Listening to Doc Hendly talk about his efforts with “Wine to Water” has really got me in the mood to become a more sustainable person. There are so many easy and simple things that anybody and everybody can do! I have decided to do a post every week on 1 easy and simple thing for people to focus on, whether its cutting back on water, donating your old soap to “Clean the World”, the list can go on and on. Being that we just came back from iMex America (one on the largest u.s meetings industry trade shows), we are going to focus on Event Planning Sustainability this week. Here are 5 ways to create a more sustainable event…

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Presentation Magic to Engage Audiences

How to look at a meetings venue like a Technical Director Primer Series (3)- Show 200

product Launch AV 300x231 How to look at a meetings venue like a Technical Director Primer Series (3)  Show 200Todays show continues on Meetings Podcasts Primer series:

“How to look at a meetings venue like a Technical Director.” 

Jon gives some easy tips and tricks anyone who is putting on a meeting or event can use.  If you have any questions please email us at meetingspodcast@gmail.com and we will get right back to you.  This third edition to the Free Meetings Podcast Primer Series intends to provide AV knowledge for corporate audio visual planners for your meetings and events worldwide.

Jon Trask has always delivered on-budget and stress-free audio visual services and is in the business of making you look good.

Meetings Podcast Primer Series intends to provide AV  knowledge so that you get the most out of your services and rentals for meetings and events worldwide. Whether you’re organizing a 120,000-attendee conference, or simply need a microphone and speakers for a small presentation Jon and Mike are dedicated to the success of your event and ultimately your success.

If you have any questions please email Meetingspodcast@gmail.com or call 510 595 6921

 How to look at a meetings venue like a Technical Director Primer Series (3)  Show 200