121212 Concert

121212 concert 121212 Concert

Anyone out there watch the 12-12-12 Concert last night? This was such a cool event, with such a great concept, that I just had to share with all of you. Those of you who missed it, here’s an overview of the event from their website www.121212concert.org

12-12-12”, a fundraising concert to aid the victims of Hurricane Sandy, will take place on December 12 at Madison Square Garden. The concert will feature Bon Jovi, Eric Clapton, Dave Grohl, Billy Joel, Alicia Keys, Chris Martin, The Rolling Stones, Bruce Springsteen & the E Street Band, Eddie Vedder, Roger Waters, Kanye West, The Who, Paul McCartney plus more artists to be announced!

The concert is being presented by Chase, and the proceeds will go to the Robin Hood Relief Fund. Robin Hood, the largest independent poverty fighting organization in the New York area, will insure that every cent raised will go to non-profit groups that are helping the tens of thousands of people throughout the tri-state area who have been affected by Hurricane Sandy.

The concert is being produced by James Dolan, Executive Chairman of The Madison Square Garden Company; John Sykes, President of Clear Channel Entertainment Enterprises; and Harvey Weinstein, Co-Founder and Chairman of The Weinstein Company‹the same group that produced and sponsored the historic 9/11 benefit “The Concert for New York City”.

Here are some video’s from YouTube of the performances. Enjoy!

Nirvana Reunion Song: “Cut me some slack”

Adam Sandler: “Sandy, Screw Ya!” Song

Bruce Springsteen talking about Sandy Relief

Ways to connect:

Twitter: #121212concert

Instagram: #121212concert

Facebook: 121212

The video production for this event must have been AMAZING! We wish we could have been there to help produce such a great event! For those of you out there that have any meetings or events coming up we’d love to help produce you’re meeting and video production. Book an appointment today by contacting us at mike@grassshackroad.com

Do We Need An #Eventprofs TV Channel?

 Do We Need An #Eventprofs TV Channel?

Do We Need a TV Channel for Events?


What we surely need is media generated by event professionals. Independent media productions need our support. Whether they are a blog, a Webinar series or a book.

Why? Because independent productions are out of the usual influence circles. They provide unbiased information and compete against each other to deliver real value.

This create a virtuous cycle that eventually forces also traditional media to offer free content. That is amazing disruption for an industry.

I have seen that happening with this blog.

I thought this was a thoughtful post by Julius Solarus about our industry.  We have talked about putting together an internet video show for a couple of years here at Grass Shack and MeetingsPodcast. But it usually falls into the cost of doing video that is highly watchable.  Cost meaning time.  It cannot be as simple as turning on a camera and recording it.  I watched a little of
Kevin Van Der Straeten and eventplanner.tv  and thought it was really well done.  I just couldnt understand what they were saying. :)  I think it might be a good idea for the industry.  Looks likes from Event Manager Blog Kevin is trying to raise money to produce these shows in English.  If you think it is a good idea head  over to this Kickstarter sponsor page by Indiegogo and donate.



Video Wall Graphics Can Make the Event Experience

I thought this was an amazing use of a video wall. Universal Everything produced a series of 18 videos. Very cool animated digital sculptures, showing the kinetics of the human body.

Do you use graphics or animations at your meetings and events?

iMex Event App is Updated!

With iMex America 2012 right around the corner, we’re curious if you’ve gotten the chance to download the Event App? This great up-and-coming piece of technology is great for, not only the event itself, but everything leading up to it! If you haven’t already, go to the Apple App store and download the “iMex America 2012″ app. Oh, and did we mention it’s FREE?!

image iMex Event App is Updated!

Once you have downloaded the app, it’s great to take a minute a play around with it. Get a good feel for the app before the event starts (that way you can focus on the events, seminars, and meetings while your there instead of playing around with all the features).

First your see the “All Events & Seminars” giving you the time, place, and general information of each event going on during the 3 days.

Next, you’ll find the “My Events & Seminars“, ” What’s On Now“, “My Schedule“, “Exhibitors“, “My Exhibitors”, and  “Floor Plan“. These  are all a great way to keep yourself organized and on time (a huge plus for me, since I am one to get distracted very easily).

Follows those, you’ll see “iMex TV“,  this is connected to YouTube, where you can find many (if not all) great youtube clips from the event. A great way to look back after the day is over and see what you missed.

One of my favorite parts of this App is the “Social Media” section including Twitter, Facebook, LinkedIn, and i-Meet. This is something you can use from now, up til the event. A great way to connect with other going to the event, see what seminars people are going to, make plans to connect with people AT iMex, the list goes on and on.

image 1 iMex Event App is Updated!

Like I said, this is a must have app if you are attending iMex America 2012. We highly suggest taking a look of the 2 pages of great features in the Event App. Meetings Podcast has been doing shows with many insiders of iMex leading up to the show, we encourage each of you to check those out as well (don’t forget out Twitter, Facebook, and LinkedIn pages). If you are going to this event and want to meet up, let us know! We’d love to connect with you!

See you in VEGAS!!

Looking for music for your meeting opening video?

MUsic studio 300x267 Looking for music for your meeting opening video?

If you are looking for some music, quirky, ambient or comedy for your next corporate video check out EASY POP on the Warner/Chappell production music website.  To set the mood and tone in a video you need a great soundtrack to really sell the emotions you are trying to hit to make your video engaging for your audience.

Maybe you are looking to create a fantastic meeting opening video.  Look into Sonixphere to get movie trailer type music.  It is a great audio resource to hit the peaks and valleys you need to get people exciting and set the tone of your meeting.

Another option for meeting opening video music is Megatrax.com.  They just released Piano classics which is performed by Mikhail Korzhev.  two-album set which might be the sounds you are looking for.

Call us for more help on putting together your next meeting opening video.

Michael Pinchera chimed in via twitter:  “If you want to really get into the music (and have the time), maybe try the Free Music Archive http://freemusicarchive.org



Video idea for your next corporate meeting

I loved this video not only because I am from San Francisco but mostly because I have never seen the streets so empty…. Reminded me for some reason of an opening video we did at moscone withthe CEO running through San FRancisco doing all sorts of iconic areas until her strode into the general session….. Would have been cool if he was driving like this guy into the room though…The Go-Pro cameras really give you an opportunity to do some cool things with action.

It wassShot on the actual streets of San Francisco, California, GYM5 features a focus on fast, raw and precise driving action. Filmed over four days, director Ben Conrad and his team are back to work on their second Gymkhana production and delivered the entire city of San Francisco as Ken Block’s personal gymkhana playground. DC Shoes also provided fellow DC athlete and longtime Ken Block friend, Travis Pastrana, to make a cameo appearance on his dirtbike, and S.F. resident Jake Phelps of Thrasher Magazine fame also makes a cameo as Block hoons S.F. in his most incredible Gymkhana yet.

Opening Video Module Ideas for Sales Meetings

YouTube is a fantastic way to find interesting ideas for opening video modules for your next event. At the moment we are working on creative for a company that has a new sales team. I love purusing Youtube for inspiration. I could see using different folks talking & finishing sentances from box to box and together to come up with one central message……

Have any ideas how this could be used for a coporate meeting video?

Where do you go for inspiration?

WebSite Story- Creative Mashup Fun

My friend and virtual emcee Emilie Barta turned me on to this clever Youtube video. My sister was in West Side Story and it made me think how fun corporate theatre can be to open meetings and conferences. This was just very well done and fun!

The Making of the Blockbuster Old Spice Commercial

Ever wonder how they made the Old Spice commercial with the handsome guy? Owning a production company is a wonderful thing sometimes. I read how the creative team of Craig Allen and Eric Kallman who work at Wieden + Kennedy put together the commercials. The goal was to make a commercial women would like.  The research shows they do the shopping for most households. They also wanted it to be fun for men to watch. They talked about doing the creative and not worrying about how it would be made. That would be up to production team! I love this because this is the goal in any creative brainstorm on how to get the clients message across to the audience and have them walk away to do some sort of action. So you think BIG without worrying about costs. Then let the production team figure out how to produce the content.

This can be translated to any type of video, media, meeting or event. What do you want your audiences actions to be when they leave that ballroom after your conference? Watch that video. After interacting with that Media.

The first video that was the sensation was done in one shot with a little CGI (Computer Generated Imagery)done int he editing room. Basically the part where the diamonds pour out, the old spice body wash comes out of his hand and the clam. But everything else was done in one take. Well As I read it 3 days and 150 or so takes. Pretty awesome.

The video below looks like they used a stunt double

What are the goals of your next event or project? Love to hear how you thought about the goals of the project and made it work…

 The Making of the Blockbuster Old Spice Commercial


How to use Video and Production to Capture Your Company Story

I came across this website Camerabag.tv while checking out CC Chapmans blog.  Where this Camerabag.tv is a photographers dream site I really loved how each video was shot.  The story each tells of how they got into taking pictures, the history, and the creativity each has.  It made me think how we produce our work at Grass Shack.  Obviously, this was a labor of love for the Camerabag team.

Camerbag.tv  How to use Video and Production to Capture Your Company StoryThe tag line on the bottom of the site reads:

“To celebrate Image-Makers and to highlight the beauty and style of the camera. To raise the profile of emerging photographers, while also providing an intimate glimpse of the work spaces and trade tools of the masters.”

That tag line is a great template to use for any corporate video you shoot.  In fact any personal video you might shoot.

The last few video projects Grass Shack Events & Media has done we have really tried to tell a good engaging story.  Watching how these Camerabag.tv  videos are produced is inspirational not to take pictures but make awesome video stories.

Take a look at this site – watch a few videos and tell me which you liked the best and why.  Each photographer is so different but also similar.

Mine was the Frank Ockenfels module.  I love the black & white feel of the rooms he was shot in, the background bed of music also adds a nice touch.  I love that it is an interview but the interviewee is the only one talking…… voice over and in a interview style.  Brilliant work.