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How to use Video and Production to Capture Your Company Story

May 31, 2011 By Leave a Comment

I came across this website Camerabag.tv while checking out CC Chapmans blog.  Where this Camerabag.tv is a photographers dream site I really loved how each video was shot.  The story each tells of how they got into taking pictures, the history, and the creativity each has.  It made me think how we produce our work at Grass Shack.  Obviously, this was a labor of love for the Camerabag team.

Camerbag.tv How to use Video and Production to Capture Your Company StoryThe tag line on the bottom of the site reads:

“To celebrate Image-Makers and to highlight the beauty and style of the camera. To raise the profile of emerging photographers, while also providing an intimate glimpse of the work spaces and trade tools of the masters.”

That tag line is a great template to use for any corporate video you shoot.  In fact any personal video you might shoot.

The last few video projects Grass Shack Events & Media has done we have really tried to tell a good engaging story.  Watching how these Camerabag.tv  videos are produced is inspirational not to take pictures but make awesome video stories.

Take a look at this site – watch a few videos and tell me which you liked the best and why.  Each photographer is so different but also similar.

Mine was the Frank Ockenfels module.  I love the black & white feel of the rooms he was shot in, the background bed of music also adds a nice touch.  I love that it is an interview but the interviewee is the only one talking…… voice over and in a interview style.  Brilliant work.

 

Filed Under: Video Production

5 Cool Interactive Video Production Ideas

May 25, 2011 By 3 Comments

We are brainstorming on doing some creative corporate video projects for a couple of clients. One great place to get ideas is on YouTube.com.

Here are a couple that I think might stir your brain…. After yesterdays QR Code Post/Podcast it got me thinking about Interactivity and other ways of engaging audiences.

This is really a creative way to get you resume out there… I can see many uses for of course getting your resume out but how about for a business or a conference primer?

Jon Trask found this musical one. Go figure Jon is a huge music and concert fan.

Interactive Zombies you have to wait for the end of the video for interactivity but a very creative and well produced way to involve the audience.

Shop and dress a couple of naked women. You can even buy the clothes via Amazon. Also a gaming aspect because if you pick out the hosts perfect outfit you win a $500 Amazon gift card.

How about an Interactive Challenge: Hold Your Breath (Maybe sell a camera also)

And for a sixth bonus example how about Interactive trip to DisneyWorld. I could see this as a conference video showcasing the venue and what to expect.

Have you used interactive video for your marketing or promotion?

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5 Cool Interactive Video Production Ideas

Filed Under: Meetings Podcast, Video Production

7 step plan for better meetings

February 20, 2011 By 1 Comment

7 step plan for better meetings

515924929 0d814d9f0c t 7 step plan for better meetingsSimply put, this video is a home run. A great guideline for you to use when throwing any type of meeting or event.

1) finding out what your audience really wants.
2) finding the most influential raving fans
3) using the best web and traditional marketing to get people talking about your event or meeting.
4) great production
5) built an environment to enhance the theme- environmental design solutions
5) lots of ways for the audience to interact and be engaged. Interactive technologies and traditional exercises.
6) content and activities built in such a way to build future attendance or community around the event or meeting.
7) ponies always rock.

(Thanks Dave Lutz for pointing me to this video)

Image credit

Filed Under: Meetings Podcast, video, Video Production, Video Services Tagged With: , , , , , , ,

Engaging Conference Opening Video

February 19, 2011 By Leave a Comment

A great way to start off your sales meeting is with a motivational video. Set the stage for a great conference with a wow video or animated graphics. The below video is a great example on how you can use corporate theater to enhance your meeting. Mixing the actor with the animation is visually amazing. How could you start to get your message across to your audience using video production?

Grass Shack has years of experience producing opening videos or opening modules for our clients. We can design videos, graphics and of course produce your whole meeting. The goal with this type of video production is to give experiences that help attendees feel engaged and inspired.

Could you see your CEO battling it out with an animation? How about visually showing the drug your company sells as an animated superhero? The options are endless and exciting!

 

 

Filed Under: Meetings Podcast, video, Video Production, Video Services

Opening Animation For Your Next Conference!

December 15, 2010 By Leave a Comment

A great way to start your sales meeting or conference is an opening animation or a video produced to engage your audience. These types of meeting technologies can really enhance your attendees experience and make them feel special.

Filed Under: Meetings Podcast, technology, Video Production, Video Services

Event Projection Ideas

December 9, 2010 By Leave a Comment

Event Projection Ideas
Projection wow ideas. What if you don’t want a stage or a bunch of screens in front of your product? Here is a fun idea that Miles Kapper (Meeting and events show caller) brought to my attention! Pretty cool way to make a spectacle and bring attention to your product or engage your audience. I have talked before about how in video you should try to hit one or more emotions to engage your audience. Spectacle is another way to bring in an audience. (think the jackass movies or any reality show that is spectacle. But this is just beautiful.

Another –

And another–

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Filed Under: Meetings Podcast, production, technology, Video Production

Top Ten Red Camera Questions

November 30, 2010 By Leave a Comment

Top Ten Red Camera Questions
What is the Red Digital Cinema Camera? It is a digital cinematography cameras and accessories for professional and cinematic use. The company was created and financed by Oakley founder Jim Jannard with the publicly expressed intent to reinvent the camera industry. The company’s main product is the Red One, which can record at resolutions up to 4,096 horizontal by 2,304 vertical pixels, directly to flash or hard disk storage.
The newest Red Epic camera is being released soon.

Filed Under: Video Production

Using Emotion in Video Production

October 21, 2010 By Leave a Comment

Emotions are the key to a great video. If you can hit as many emotions possible in your video production it will have a better chance of grabbing your audience.

The below story is pretty emotional and made me cry. So, if you are a pet lover you might not want to watch it. It is sad and happy at the same time.

It is about love and losing someone you love. I recently went through this with an old friend of my moms……. I will be going through it soon with a close friend who shares an office with me.

Last Minutes with ODEN from phos pictures on Vimeo.

Filed Under: Video Production

Video Brings Awareness-Just Ask Cebu Airlines Flight Attendants

October 4, 2010 By Leave a Comment

Video production is really taking hold on the internet. I have been involved with conference video for a long time. Meeting video should really be evaluated.  Is it bringing awareness or telling a story of your meeting objectives?  Homeless people and Cebu Airlines Flight Attendants are bringing awareness to their problems. How can you do the same thing with your general conference video?

The homeless man below is interesting use of Kermit the Frog to get noticed- I know our country has a terrible problem with homeless and homeless families. Traveling from city to city for work/vacation I am sad to see, that in the San Francisco Bay area, there seems to be a largest concentration of homeless people. Recently, I wrote about the invisible people videos. This man is hardly invisible, he is getting noticed with this video.

Tell me honestly, how many times do you watch the flight attendants do the safety instructions before you take off.  Cebu Airlines flight attendants are taking matters into there own hands. I am sure this makes the flight a little bit more fun. Take a look at the video below.
I can hear the screams of sexist or even that this is degrading behavior. I think it is really fun. Is it close to Southwest Airlines first flight attendants who had “unique personalities” who were dancers, majorettes, and cheerleaders? Southwest Airlines and the big boss Herb Kelleher proceeded to dress them in hot pants and go-go boots.

Now this might not be a planned video. But it sure brings awareness to the airlines. 6 million views. I saw this as a tweet going by @SusanRadojevic She said. “I wanna fly this airline!” I agree!

So when you are having your creative brainstorm meeting for your next conference or meeting. Think about how you could use video production to get your attendees engaged, educated and entertained with some convention video or meeting video.  Bringing awareness to your conference message is  essential for great return on investment for your meeting.

Filed Under: Video Production, Video Services

Producing Effective Meetings Video: Bed Intruder

October 1, 2010 By Leave a Comment

In my constant search to find ideas to keep corporate meetings engaging I was amazed at the cleverness of The Gregory Brothers. Corporate meeting ideas can come from anywhere so keep your eyes peeled for them.

When putting together videos for conferences or videos for meetings, we regularly are asked to come up with creative opening videos or fun videos for breaks. Watching The Gregory Brothers is inspirational for us.

They remix television newcasts making songs from the different stories. So in a nutshell  they make catchy songs and videos of newscasts.   The video included in this post is called “Bed Intruder”and the song is so popular it is running as one of the most popular songs of the regular music chats.  Amazing!

They currently have a deal with Comedy Central for a new pilot and if you are wondering what the star of “Bed Intruder” Antonie Dobson of Huntsville Alabama thinks- he gets 50% of all sales.  He of course wrote the words to the song!

For the last couple of years we have produced Restoration Hardware sales meeting videos and the CEO picks a opening song and rewrites the words to engage, educate to get the attendees fired up about the new catalog and items they are selling. These opening statement videos really set the tone  Looking at the way The Gregory Brothers remix these newscasts it opens up the doors of how you can be creative with opening videos, broadcast commercials and all your video production. So think about a great ice breaker for corporate meetings with the use of video.   Heck, you might even get on the Hot 100 Billboard charts!

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Producing Effective Meetings Video: Bed Intruder

Filed Under: video, Video Production
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