EIBTM 2012 Mark of A Leader- Doug Keeley Rewind

header bg EIBTM 2012 Mark of A Leader  Doug Keeley Rewind





This morning I checked my Twitter lists.  I now use Twitter lists to curate my information. One post I saw was my friend and contributer to the MeetingsPodcast Greg Ruby was watching the eibtm conference from 4am earlier that morning.  It peaked my interest and I checked out the Hybrid stream.  I found the hybrid website service they used to be very easy to navigate. Nice welcome message and then a hybrid connector (host, virtual host, virtual emcee etc) and Paul Cook.

I reminised about our EventCamp.org hybrid streams that I produced in New York and Chicago.  Around the time we were thinking up EventCamp I did an interview with Doug Keeley from Mark of a Leader.   I thought it might be a good time to do a rewind of this interview for a post today.  Of the more than one hundred interviews I have done for MeetingsPodcast his sticks out in my mind as the great use of video in presentations.

I am in Pacific time so I am around 9 hours behind Barcelona.   I think you can still sign up for all the hybrid sessions here at the eibtm website

I enjoyed watching Doug Keeleys session  and Mark of a Leader is something you should check out to inspire your audience.  ( I reposted this audio interview  and transcripts below.  It might be a little funky sounding, the bit rates in 2009 were different.  It sounds okay to me but ping me if you run into any problems.)

09:00 – 10:30 Agency Programme – Stories of Great Leadership in Times of Challenge and ChangeConference Room 5.1 Speaker Doug Keeley, CEO and Chief Storyteller, Mark of a Leader

Mike McAllen: Welcome back to Meetings Podcast. This is Mike McAllen with Grass Shack Events and Media and today on the phone we have – or on the show I should say, on the show – on the phone is Doug Keeley, CEO and Chief Storyteller of The Mark of a Leader and hi Doug.

Doug Keeley: Hi Mike. How are you doing?

[Read more...]

WebSite Story- Creative Mashup Fun

My friend and virtual emcee Emilie Barta turned me on to this clever Youtube video. My sister was in West Side Story and it made me think how fun corporate theatre can be to open meetings and conferences. This was just very well done and fun!

Using Social Media Campaigns for Business

As we close out 2011 we are aslo thinking about 2012 and what our strategy might be. As 2011 was Grass Shack Events & Medias most successful year we wanted to continue on this success. One thing we have talked about is social media campaigns. I came across this clever way to explain why to use socia media to help your businesses or events by Jamie Turner. Thought it was cool the way he used comics to explain it in a creative way.

Interview With U2 360 Tour Lighting Director Ethan Weber Show 177

On today’s show we interview Ethan Weber the band U2 concert 360 tour lighting director at Anaheim Stadium in Anaheim California.bono 150x150 Interview With U2 360 Tour Lighting Director Ethan Weber Show 177 We had u2 tickets so we were lucky to talk to him.

Ethan talked with us for about a half an hour about the U2 tour, the design, how to engage a crowd.  We are fascinated by the “machinery” behind concert tours and this fellow has done some of the biggest ever….The Rolling Stones 40 Licks, U2 (of course) and many other really cool well regarded shows/tours like My Chemical Romance, Return to Forever and Fall Out Boy.


When U2 concert dates 360° tour will close in Canada this July, making over $700 million dollars. It is the highest grossing tour of all time.

The shows designer is Willie Williams

u2 songs from u2 concert that night-

Main Set: Even Better Than The Real Thing, The Fly, Mysterious Ways, Until the End of the World, One, Amazing Grace – Where the Streets Have No Name – All You Need Is Love, I Will Follow, Get On Your Boots – She Loves You, I Still Haven’t Found What I’m Looking For, Stuck In a Moment, Beautiful Day – Space Oddity, Elevation, Pride, Miss Sarajevo, Zooropa, City of Blinding Lights, Vertigo – It’s Only Rock and Roll, I’ll Go Crazy (remix) – Discotheque – Please, Sunday Bloody Sunday, Scarlet, Walk On – Never Walk

Show Designer/Director: Willie Williams
Video Screen Concept: Frederic Opsomer
Video Screen Kinetic Design: Chuck Hoberman
Production Architect/Designer: Mark Fisher
FOH Audio Director: Joe O’Herlihy
Video Director: Tom Krueger
Video Content Producer: Sam Pattinson
Video Content: Catherine Owens
Video Technical Director: Stefaan “Smasher” Desmedt
Presentation Animation: Adrian Mudd
Lighting Director: Ethan Weber

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Meeting Professionals Favorite Business Books

7:30 am February 28, 2011- Oakland, California Grass Shack Events & Media Headquarters.

books 150x150 Meeting Professionals Favorite Business Books

I sat down to tackle a day which had a meeting production proposal and a couple video production proposals.

When I have typical day which has a full plate of work in store of me, I immediately look for a distraction.  My eyes caught a book on my desk which I was almost finished with: The Presentation Secrets of Steve Jobs by Carmine Gallo. I picked it up and finished the last chapter.

Then, trying my best to avoid work; thought about what to read next?  My usual tactic is a post Twitter or Facebook and ask my social network. This time I thought I would send out a bunch of emails to my peers in the events & meetings industry and see what has inspired them.

And you know what? Some of them actually answered my email.

It was Interesting I had already read a bunch of the books sent in.(see picture above)  I also worked with a several of these authors (who are also speakers) and I actually grew up with one of authors.

Thank you to all that responded.  Feel free to add more in the comments

So here we go!

My favorite novels of all time are The Lords of Discipline by Pat Conroy and Lonesome Dove by Larry McMurtry.

My favorite business books are both from last year:

Start with Why: How Great Leaders Inspire Everyone to Take Action By Simon Sinek

Linchpin: Are You Indispensable? by Seth Godin

Here are the great friends and peers in the events & meetings business who passed along their picks! I asked for only two books, but several gave me many more.  I took the top two if they gave me more books. (sorry)


Patti J. Shock

Service America in the New Economy (Albrecht & Zemke)

The Experience Economy (Pine & Gillmore)
Carolyn Ray

Never Eat Alone by by Keith Ferrazzi and Tahl Raz

Delivering Happiness: A Path to Profits, Passion, and Purpose Tony Hsieh of Zappos

Howard Givner

The E-Myth, by Michael Gerber. Great insight into why some people who are good at their craft do not always succeed in running their own businesses.

Jason Falls

The Tipping Point by Malcolm Gladwell because it tries to uncover the nature of word of mouth movements.

The Now Revolution by Jay Baer and Amber Naslund because it operationalizes social media for companies to move to becoming a social business.

Nancy Spooner

These books inspire me!

The 4 Hour Word Week by Tim Ferris

Rich Dad, Poor Dad by Robert Kiyosaki


Janet Fullwood

Networking for People Who Hate Networking by Devora Zack

Peak: How Great Companies Get Their Mojo from Maslow by Chip Conley

Carrie McAllen

Who Moved My Cheese? by Spencer Johnson

I want to kick Spencers Ass!  icon smile Meeting Professionals Favorite Business Books

Heidi Thorne

Any book by Seth Godin

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Book Yourself Solid by Michael Port

Lara McCulloch

Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business by Frank Wilkinson

Book yourself Solid by Michael Port


Dave Lutz

A Million Miles in a Thousand Years: What I Learned
While Editing My Life by Donald Miller
.  I’m a sucker for storytelling,
and this book totally rocked it. Stories have a huge place in doing better
meetings, better presentations and better experiences.

Open Community Lindy Dreyer  Maddie Grant Bottom line, this topic is more important to the success of associations than most people realize. It’s a short read and one that every Exec. Director should
buy for their entire board. It’s one of the biggest strategic needs and smart organizations will make community management part of their culture.


Jessica L. Levin

UnMarketing by Scott Stratten.  It has solid advice and it’s laugh out loud funny.

Sam Smith

Terms of Engagement by Dick Axelrod

Brains on Fire by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones

Erica St. Angel

Groundswell by Josh Bernoff and Charlene Li

Mark McLarry

Let My People Go Surfing: The Education of a Reluctant Businessman  by Yvon Chouinard

Jenise Fryatt

Improv Wisdom: Don’t Prepare, Just Show Up by Patricia Ryan Madson

The New Rules of Marketing and PR by David Meerman Scott

Excellent for learning to develop your social media marketing strategy


Midori Connolly

What Technology Wants by Kevin Kelly

Brett Bumeter

Love is the Killer App by Tim Sanders

Hands down best business book I ever read was Dogbert’s Top Secret Management Handbook (seriously)

(I made it required reading for all of my employees.  Both so that they
could better catch crappy behavior including my own and avoid it themselves
once they got promoted above me).

Michelle Bruno

“Macrowikinomics: Rebooting Business and the World” by Don Tapscott and Anthony D. Williams. It makes me think about the tremendous opportunities and potential of collaborative platforms to change business and the world.

Kristi Casey Sanders

Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference by Tim Sanders

The Five Dysfunctions of a Team – Patrick Lencioni

Traci Browne

How We Decide by Jonah Lehrer (It’s always good to know how people make decisions)

Setting the Table by Danny Meyer (When it comes to customer service excellence, this guys got it down pat)

Dennis Shiao

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry,” by Marc Benioff and Carlye Adler.  Salesforce.com shepherded in the age of SaaS, and this book gives you behind the scenes tips, via a series of 111 plays (in a playbook style).  My favorite sections are Part 2, “The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture” and Part 3, “The Events Playbook:  How to Use Events to Build Buzz and Drive Business.”

Ruud Janssen

Start with Why? Simon Sinek

Social Media for Meetings & Events (due to be published in April 2011)

Jon Pollard

I still feel there is a lot of value in what Jim Collins laid out in “Good to Great.” Most companies get the fundamentals wrong (or pay no attention to them). That book covers a lot of fundamentals.

Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins

Jessie Gray Producer/Creative Director

The Art of the Start – Guy Kawasaki

Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds

Greg Ruby

Never Eat Alone by Keith Ferrazzi. I am a naturally shy person and tend to despise the concept of “networking.”  While many of the concepts he advocates in his book have been previously advocated by other authors, his writing style gets the message across in a format that worked for me.  I try to re-read this book once a year to reinforce its message about building meaningful relationships with others.  It’s been a great help to me in getting to meet folks in this industry.

Any book by Tom Peters but I like The Little Big Things: 163 ways to pursue Excellence.  It is not your typical business book with graphs, analysis and mounds of useless information hiding nuggets.  Tom’s writing style gets you usable information almost immediately and allows for the book to be read in one sitting or over time as well.  I’ve been a Tom Peters groupie for nearly 25 years (and not just because he is originally from Baltimore ), but for his message that is is the small things that matter rather than the one big thing that will revolutionize the world.


David Spark
Made to Stick by Dan and Chip Heath Really great book on how to package your ideas so others remember them. They did some excellent research on this book.


Kevin Richardson

The Mesh: Why the Future of Business is Sharing by Lisa Gansky. The book clearly marks a change in thinking, ushering in a sharing mentality and ushering out the ownership mentality. I see huge application for events with this idea.
Tim Sanders

My fave book, ever, is The Art Of Happiness. It taught me an elegant but profound concept: Your mission is to participate in the end of suffering!
Excerpt of Tim’s new book Today We Are Rich can be found here


Julius Solaris

Opposable Mind: Winning Through Integrative Thinking by Roger L. Martin

Open Space Technology: A User’s Guide by Harrison Owen


 Meeting Professionals Favorite Business Books


Storytelling for Meeting Production

Recently the meeting production proposals I have been doing really focusing in on the story of the meeting or stories throughout the sessions.  I also have been working on a new logo with Christina Coster and Jessica Levin for Event Camp which got me returning to where meetings all started.

When we were still hunting and gathering for food our evenings were spent around the glow of a campfire. Stories were swapped and shared for generations.  The same thing is basically happening today but instead of a gathering around a campfire we fly our tribe into a city and put them in a nice hotel.   The leaders share their stories that hopefully will pass on history, paint the picture of the culture, values, enemies (competitors)  and talk about the heroes. (awards evenings) So if we can weave the meeting production around the companies story we find that the audience becomes more engaged and the community aspect is deeper. Being a part of something. Move that audience to action.

We need stories to help us communicate and understand why we are here.

Here is a really helpful book to learn how to tell stories.

(affiliate link)

And listen to Ira Glass on “Story”

Emotions are also one of the keys to storytelling for meeting production. Think about the “American Dream” story which still drives the rest of the world to want to live in America to find success and happiness. When we sing the national anthem we sing about the ” the land of the free and home of the brave” we are singing a story which brings us together. A story about hope and and courage to fight what you believe in. We can find many examples of how storytelling can make a message resonate with your audience. Just make sure its a big part of your next meeting or event.
Have you recently used storytelling as part of your meetings production? If so, please share your story.

 Storytelling for Meeting Production