Grass Shack Events & Media recently produced the technical and creative for an award winning online marketing campaign for the Doubletree Hotel San Jose, California to increase the hotels web presence. We will be talking about it as one of the case studies at the MPI World Education Conference WEC in Salt Lake when Jon Trask and I present this July.
After starting out with a portal blog, the Doubletree staff takes turns doing daily and weekly postings. They also have attacked Facebook, LinkedIn, Twitter and travel sites to keep abreast of what clients are saying about the hotel and getting into those conversations for customer relations and quality control. The General Manager and the Director of Business Development produce a weekly web show where they discuss happenings at this popular San Jose hotel and the Silicon Valley that surrounds it.
Working on your web presence is getting more and more popular as businesses understand that when seeking information Google.com is usually the first choice of travelers. No longer do people just get their information from the phone book, look at magazine advertisements, watch commercials on Television etc…. They look to the web. What are you doing to catch the eyes of your clients?
How about this online campaign by Air New Zealand. Think they are catching peoples eyes?
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