Does your event start new conversations or take advantage of a dialog with your attendees? What can your event do to bring your community together? If you can bring together your existing community others will follow and give your product a huge boost.
I do not condone tattooed trike races for your next meeting but I also am not knocking it if it works for your customers or attendees.
What are you doing to get your attendees form a stronger community?
It’s very important to get customers involved and talking at your events. It provides a great deal of feedback and spreads the word on how great / poor your event is / was. It can be the process of holding the event yearly!