Speaking of Super Bowls and Super Bowl commercials: Grass Shack Events & Media has produced the American Securitzation Forum conference for several years. This particular year fell on the week of the Super Bowl, in which we also produced a party for 1200 attendees. Ourcreative team flipped the general session ballroom to create an interactive super bowl party. Utilizing the five general session screens we played the Superbowl game, we changed the stage colors to match whatever team currently had control of the ball. One of the creative elements we offered for the main sponsor VantageScore was to insert their VantageScore commercials in place of the real commercials. Our production team made the switch at the appropriate time convincing the audience that VantageScore had bought several SUPER BOWL commercials.
Great engagement! Great branding! Great fun!
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