Attendance down at your last event. How about this digital ad. One thing that really boosts impact is if the person featured in it is—you. Read on:
Last year, to sell tickets to its women’s basketball games, Gonzaga University released a video of a coach calling the ONE person whose attendance would get the team to play like champs. That person was you: a friend could enter your phone number on Gonzaga’s “Inspired Season” microsite, which in turn would email you the video. And while watching it, the coach would actually call your phone, give you the “please come!” pep talk, and then—right before your eyes—run back into his locker room and tell the girls you’d make the game after all. Cool stuff.
Source: MarketingProfs.com
http://www.gozags.com/inspiredseason/
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