Challenge
Hewlett Packard (HP) was holding a meeting with 17 different partners of its Micro-Enterprise Development Program. The objectives of the meeting were to establish a shared vision among all partners, create a learning community and set expectations. HP was looking for a vendor that could help communicate the messages and provide a forum for discussion. HP’s key priority was ensuring that the messages were retained by participants.
Solution
To provide the most memorable and engaging presentation possible, Grass Shack suggested a departure from traditional PowerPoint slides. Instead, Grass Shack proposed having a live graphic recorder draw the meeting’s main messages. Participants were able to visually follow the thought process leading to the meeting’s conclusions and had a graphic record as a take away. The images were also appealing enough to be posted in common congregation points such as hallways to encourage discussion and aid in message retention long after the meeting had concluded.
Results
“Having a graphic recorder at our HP meeting added so much. The artwork captured, so creatively, the essence of what was discussed and shared. The participants were able to take a copy of the artwork home to remind them of the project vision and the goals set at the meeting,” says Zulma Bianca, Senior Manager, Association for Enterprise Opportunity, Hewlett Packard.
About Grass Shack
Grass Shack Events & Media has offices located in San Francisco Bay Area, Hawaii and New York. Grass Shack works with a broad network of specialists across the country to provide the best possible resources and ensure optimum staffing for every project. For more information call 510.595.6921.
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