Interview with Ira Kerns from Meetings Metrics.
The MeetingMetrics online service is based on 25 years of meeting measurement experience of its parent company, GuideStar Research.
GuideStar has been a pioneer and leader in measuring large group meeting results for over two decades. Ira Kerns, the firm’s founder, orginated the term Return On Event (ROE) in 1990. The firm has been providing the ROE service commercially to corporations and associations since then using the Meeting Productivity Process (MPP) to measure the psychological, behavioral and financial impacts of large group meetings and events.
Provided by a combined staff of professionals, Ph.D.-level organizational psychologists from GuideStar Research and MeetingMetrics , the firm has delivered dramatic, measurable ROE results for many Fortune 500 companies and associations looking to achieve greater value from their meetings and events, enhancing their critical business relationships and improving organizational performance.