Hook your Audience With a Captivating Video Opening

As a corporate production company for meetings we are often asked to come up with a captivating opening video for our clients. In your videos, you only have a few moments to hook your audience. Here are some tried and true techniques you can use to make sure you capture the attention of your audience right away. You MUST have an opening that hooks and holds the viewer. Ways to do this:

• Pique curiosity
• Promise a big benefit
• Ask a question about a problem the product solves
• Establish a problem and provide solution
• Tap into audience’s core emotions and desires

Remember, the closing scene always needs a call to action. This means usually sending them to a specific URL, or introducing the upcoming speaker, the days message or conference message as a whole.

photo credit: kelsey_lovefusionphoto

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