The Montclair Village Association was planning its second annual Jazz and Wine Festival for an anticipated 5,000 participants. It needed a partner that could coordinate, handle all logistics, book and manage entertainment for the event.
Grass Shack Solution
Grass Shack was awarded the Festival just three months before it was scheduled to occur, which meant that all activities had to be coordinated simultaneously. To appeal to the upscale demographic of the Montclair area (the surrounding median household income is $177,000), Grass Shack aimed to produce a high-end event. We started by creating a CAD drawing of the event layout and main stage design. The Festival look and feel reflected Montclair’s intimate village setting featuring a “Village Vineyard” wine tasting area. With the Festival blueprint secured, Grass Shack identified, auditioned and booked live entertainment for the main stage events, arranged for booths, organized concessions and orchestrated promotional support including posters, t-shirts and banners. Grass Shack also developed “Kidstown” with face painting, free games and prizes to attract the large number of young families in the area.
The event was a rousing success attracting several thousand participants and was written up in local bay Area papers as a great new fall attraction for the Oakland community for years to come. “Grass Shack was extremely calm and competent despite the Festival’s extreme time constraints. They provided excellent service and gave us expert advice on event planning and management. Their creative solutions made this event the talk of the town,” Helen Wyman, Executive Director, 2004 Montclair Village Jazz and Wine Festival.
About Grass Shack
Grass Shack Events & Media has offices located in San Francisco Bay Area, Hawaii and New York. Grass Shack works with a broad network of specialists across the country to provide the best possible resources and ensure optimum staffing for every project. For more information call 510.595.6921.