Question: Better to Tweet or Facebook or Podcast?
I have been involved with social media and social networking for several years. I have made some great social media relationships both social media personal and business relationships. I enjoy my time interacting online. I also run a business producing meetings, events, videos, and a weekly podcast which will turn into a daily podcast next week. So, I need to cut back even more to accomplish this. Where do you cut back your time in social media?
My question to you is which should I cut back on? Twitter, Facebook or Podcasting?
Lets start with Twitter
I first started playing around on twitter on Feb 16, 2007. Incidenty a cool little twitter tool is My #first5 followers. mine were @cc_chapman @cspenn @jmoonah @spin and @jesta . You can find yours here http://bit.ly/d5Ofke The great thing about twitter was meeting people from all sorts of places and walks of life. Then it caught on and businesses started using it and hashtags were created. From hashtags came live chats like #eventprofs that Lara McCulloch-Carter started for event professionals. Evolving into mostly link bait for people marketing stuff. Spammers joined. Most people send links and more links and the conversation has slowed. (For me.) Granted, by following the right people these links can be really valuable and fasinating. I am guilty as charged at sending links out of my own posts from the Grass Shack Events & Media website.
The appearance of famous people have taken over the Twitter rankings. They tweet for their fans and sometimes interact with them. I started a fan Twitter account and tried to get any famous person to interact with me and not one did. Actually, one did: Chris Hardwick who is a comedian and star of the Nerdist Podcast. He isn’t really that famous but I like him so I got a small thrill from his response. He is a nerd and I respect that!
Kim Kardashian gets the most referrals to her website from using twitter. She ranks up there with Twitpic, Flickr, and Vimeo which all are tools twitterers use showing different content. Kim’s fans come to see her. She is pretty good at giving out clickbait, but does she turn this into some sort of action that gains her money? I really don’t know. I assume she does. She mixes in stuff she is doing day to day, with social responsibility projects she is involved with. Her twitter stream is really effective to push people to her website. One out of five visitors come to her site via twitter. Almost as much as Google is sending her.
Should I continue to tweet to drive folks to the Grass Shack website? My next step is to get conversions for business since the conversation has petered off for me. When I look at my Twtter lists and streams in my Tweetdeck application, I see many, many links. These can take me away to interesting, yet time consuming content.
I started in face book a couple of years ago. I filled it with lots of friends and family. I write basically silly stuff, post silly videos and silly pictures. I act generally (you guessed it) silly. Now work relationships are wanting to friend up on Facebook. I have to tone down my silliness which makes Facebook insanely boring for me. I really enjoyed interacting on Facebook but now it seems like a chore. One great thing is Facebook is a way I can keep track of my daughter and what she is doing. Now I have written this, I am sure she will stop posting. (Who am I kidding she will never read this blog) Facebook privacy issues are a bummer also. They were a closed system and now they share everything which kind of sucks when it comes to trust for me. I think of Facebook as a new AOL. Everything in one place yet kind of lame.
I have been podcasting since 2005 and I love it. I love chatting with industry folks and it is a great excuse to call the people I find really interesting and interview them. Just this last couple of weeks I posted shows of David Rich and Howard Givner. Last week while I was in Hawaii I decided to do a daily podcast show. Well, Monday thru Thursday mornings. It will be a fun ride I am sure. Podcasting still seems to be a niche but I think it’s time for folks to re-look at podcasting especially for the events industry. MeetingsPodcast has been a going for 3 years now and our listenership has risen steadly. Many of my friends who I started podcasting with have burned out and stopped podcasting. The research done by firms like Edison Research point to huge opportunity for podcasters. Here is what my friend Tom Webster said in a recent blog post:
“We’ve been tracking podcasting at Edison for five years now, with yearly reports on the growth and composition of the podcast audience, and even some work on the effectiveness of podcast advertising. Over that time, two things have happened, oddly simultaneously. First, podcasting from the audience perspective has grown steadily every year, from 11% of Americans having ever listened to an audio podcast in 2006, to the current figure, just under one in four. Second, however, podcasting as a “business” has changed in a somewhat counterintuitive fashion. In 2006-2007, when I first presented our data in places like the Corporate Podcasting Summit and the Podcast and New Media Expo, there were scores of startups in the podcasting space – content creators, aggregators, ad networks, specialty hosting companies, measurement companies and consultants.”
“Yesterday’s podcasting experts are today’s social media gurus. This isn’t a knock – it’s an observation (and, of course, the social media space has become a significantly bigger market in a much shorter period of time than has podcasting, so for most it has been a smart shift.)”
“In 2006, the podcasting world was full of bright thinkers with big ideas to capture the nascent podcasting audience. Today, many of those initial entrepreneurs have moved on to the next, new thing (and, in some cases, to chasing the same elusive early adopters that proved to be unmonetizable in podcasting’s early days.) Yet, if you dive below the surface of today’s podcast consumers to understand just how this audience has changed as it has grown, there is enormous opportunity for those willing to take a fresh look at the space.”
Podcasting isn’t easy. But it has been worth it to me, and I cannot see stopping now. I see potential to grow my business. I love talking and cannot write, so it is the perfect medium for me. The other two Twitter and Facebook seem to be for quick and fleeting moments of connecting. But podcasting seems to bring me a more engaged audience. I also really enjoy listening to podcasts, so I guess I am biased. But producing them takes me roughly 2.5 hours for each show. That is preparing, recording and editing/posting to libsyn/wordpress. After 136 shows that is some serious time. My new venture into daily podcasts is going to be very interesting. The workflow for each will be reduced though. I will be using Blogtalkradio which takes most of the heavy lifting away and hopefully the time. I will be recording them every morning from 7- 7:30 am pacific time. Live and will be interacting with an audience plus guests. Please join me.
So what say you? Which should I cut back on?
- Podcast – Remember when nobody was on Twitter? We all do. (teach42.com)
- Public relations: Done right, podcasts can really promote your company – Lexington Herald Leader (news.google.com)