Customer Event Case Study In Brief
Grass Shack blew into Chicago recently to help Siemens Medical Solutions stage another spectacular customer event. The event coincided with the Radiological Society of North America’s annual conference, the world’s largest annual medical meeting.
Challenge
Having entrusted Grass Shack to help with a product launch in Summer 2004, Siemens called on Grass Shack again to provide creative inspiration and to select an über sleek venue where they could show off a new imaging product to 150 key customers.
Grass Shack Solution
With Grass Shack’s knowledge of downtown Chicago, The Ghost Bar was cited as the ideal site for an illuminating evening. With the location secured Grass Shack was asked to devise a provocative method of displaying Siemens’ new Somatom 64 imaging device, something to top the ice sculpture that Grass Shack had designed for the San Francisco Bay Area event. To show off the product on a large scale in great detail, while creating a “wow” effect, Grass Shack recommended creating a hologram. Then, working with various vendors, Grass Shack developed the hologram and had it shipped to Chicago in time for the event.
Results
The hologram was such a hit that Siemens’ shipped it to its world headquarters in Germany for display in the lobby.
About Grass Shack
Grass Shack Events & Media has offices located in San Francisco Bay Area, Hawaii and New York. Grass Shack works with a broad network of specialists across the country to provide the best possible resources and ensure optimum staffing for every project. For more information call 510.595.6921.
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