I know this may not be Event or meetings related but it will start your gears a crankin on how Social Media can be used. I came across this from my friends in Hawaii Roxanne and Shane from Barefeet Studios Check them out they do some great work in Video and Social Media
Here the Social Media Club presented a case study with some very cool, simple ideas to use Social Media to help a brand. The brand of Ed Morita and Longhis. Some tasty looking food also 
Ed uses Twitter.com to speak to his community. He posts pictures of food and has little surprises for his community.
Interesting view, but I still wonder why he hasn’t changed his Twitter ID to something that resembles his restaurant’s name. Is there an advantage to being nctrnlbst instead?
Hey Jen-
Well he is an employee so I dont knwo if that would be ok, and I think it is also about his personal brand as Ed. Do you think people would still follow if he was a business. I grapple with this concept of business being social. Social media is about social relationships so it means human connection to me. What do you think?
Thanks so much for the comment. I really appreciate it.
Mike