IKEA Heights is a show shot entirely in a IKEA store without the store knowing. Which makes me think about stores could as advertising shoot actual shows themselves. Does this hearken to the 1950-60’s when we had the ivory soap hour on TV? Brands actually making there own types of shows to advertise themselves? IKEA should play along nicely. Or should they? Probably IKEA Heights are breaking a thousand rules shooting this video but if they dropped the hammer on this show would I be writing this blog post to be seen by all of Meeting Podcast readers? Maybe.
Since this is an events and media blog I wonder if handing out flip videos before an event, giving attending teams or divisions an opportunity to shoot an entertaining or educational video to start each section might be a great way to engage the audience. Or each team leader could do interviews to get the conversation started. The moderator of the session could play off the answers. Lets say you have a really dry session planned which has to be tackled to get the information to the troops on the ground. Why not infuse a few fun videos that are on topic. In the past this has been price prohibited because of the costs of equipment and labor but not any more. But IKEA Heights should get your creative juices flowing on turning your next event or meeting into an event your attendees cannot wait to attend.
Think engagement, motivation, education and networking!
Hat Tip to Kent Nichols for pointing out IKEA Heights on his blog.
Chris posted these 50 ideas for anyone to use for business but one guy used it for his business to make money. He actually branded it as his work. Which is a big no-no and Chris wrote a post about it which is seen by a zillion folks who follow Mr. Brogans every word. He has like 78 comments which Chis has been engaging in a conversation with his audience. (I was going to leave a comment but my corporal tunnel syndrome acted up scrolling down so much in his comments section so I gave up) 🙂
What is the difference between what IKEA Heights is doing and dirty rat bastard that stole 50 Ideas on Using Twitter for Business ? Should we bring out the irons for both types? Obviously, Chris Brogans nemesis didn’t give attribution to chrisbrogan.com and IKEA Heights has IKEA plastered all over. But if I wanted to shoot a video for a corporation in IKEA they would obviously charge me. We live in a MASHUP world these days and I love it!!! (Not the blatant stealing part)
Hat tip to Chris Brogan.com for being Chris Brogan
Another whole set of ideas on this topic for MASHUPS of music check out RiP: A remix manifesto