Hewlett-Packard Meeting Event Facillitation Services

Challenge
Hewlett Packard (HP) was holding a meeting with 17 different partners of its Micro-Enterprise Development Program. The objectives of the meeting were to establish a shared vision among all partners, create a learning community and set expectations. HP was looking for a vendor that could help communicate the messages and provide a forum for discussion. HP’s key priority was ensuring that the messages were retained by participants.

Solution
To provide the most memorable and engaging presentation possible, Grass Shack suggested a departure from traditional PowerPoint slides. Instead, Grass Shack proposed having a live graphic recorder draw the meeting’s main messages. Participants were able to visually follow the thought process leading to the meeting’s conclusions and had a graphic record as a take away. The images were also appealing enough to be posted in common congregation points such as hallways to encourage discussion and aid in message retention long after the meeting had concluded.

Results
“Having a graphic recorder at our HP meeting added so much. The artwork captured, so creatively, the essence of what was discussed and shared. The participants were able to take a copy of the artwork home to remind them of the project vision and the goals set at the meeting,” says Zulma Bianca, Senior Manager, Association for Enterprise Opportunity, Hewlett Packard.

About Grass Shack
Grass Shack Events & Media has offices located in San Francisco Bay Area, Hawaii and New York. Grass Shack works with a broad network of specialists across the country to provide the best possible resources and ensure optimum staffing for every project. For more information call 510.595.6921.

 

Genzyme National Sales Team Event Management Case Study

In Brief

Genzyme headquartered in Cambridge, MA was flying their entire sales team into Orlando Florida for their annual National Sales meeting. The goal was to look back at the past years successes and challenges for the sales team. In addition they wanted to look forward at the upcoming year, do some training and enjoy some team building fun. To close out the week they wanted an eventful awards evening to highlight the teams’ accomplishments of the past year.

Challenge

Genzyme needed a production company to handle all environmental design, staging, audio visual, graphics, and video production.

Results

Grass Shack worked hand and hand with Creative Group the meeting planning company and Genzyme Corporation internal team to have a cohesive look and feel from the first email the attendees received to the stage set, and everything in between. Grass Shack also handled all video and new media production for the event. Working on site, the Grass Shack team and Genzyme presenters pulled some fun ideas together to end the event with a bang. The sales team left educated, awarded and motivated! Grass Shack was invited to produce the next year’s event.

About Grass Shack

Grass Shack Events & Media is a Certified Member of the Women Business Enterprise National Council. Offices located in San Francisco Bay Area, Hawaii and New York. Grass Shack works with a broad network of specialists across the country to provide the best possible resources and ensure optimum staffing for every project. For more information call 510.595.6921.