Challenge

The Dow Hotel Company, a leading hotel investment and management firm, was hired to manage a major hotel property in San Francisco, Calif. Dow was planning renovations and a name change for the site in the coming year, however, it needed to sell the hotel rooms. Without having a fixed idea of the hotel’s new identity, Dow asked Grass Shack to develop a promotional tool to attract prospective guests and event planners and convince them that the hotel was a great place to stay.

Grass Shack Solution

Grass Shack suggested that the promotional tool focus on the neighborhood surrounding the property and on the rich history of the hotel site. We developed a sales and marketing DVD showcasing the hotel’s environs and giving guests highlights of places to visit in San Francisco. Grass Shack’s services included developing a script, casting voice-over talent, developing a logo for the hotel, shooting footage and editing a quality DVD.

Results

Dow was delighted with the DVD and will use it as a key marketing tool to increase business and help guests discover San Francisco. “We were impressed with Grass Shack’s imaginative approach to our challenge and with the high caliber promotional tool that they produced for the hotel,” Says David Garon, General Manager, Dow Hotel Company

About Grass Shack

Grass Shack Events & Media has offices located in San Francisco Bay Area, Hawaii and New York. Grass Shack works with a broad network of specialists across the country to provide the best possible resources and ensure optimum staffing for every project. For more information call 510.595.6921.