Will you use the Internet like Amazon, Blendtec and JCPenny in 2009?

I opened up the paper this morning and saw that Amazon.com has had the best holiday season they have ever had. More and more people obviously are turning to the internet to get their content and to shop. So it will be imperative that you get your companies message, or your clients message up onlie in a compelling way in 2009. Why is this important for your teams to consider? Basically you can pinpoint target your niche using online video. When someone wants to find out something about your industry they look to the internet. Will you be there? If you aren’t will your competitors?

The below video is from J.C. Penny which has received 1.4 millon views on YouTube in the four weeks it has been online. It promotes JCPenny in a non markety way. It is also just the tip of the iceberg when these popular types of videos get popular. They are easily shareable embedded in Facebook, Myspace, on blogs (like this one) emailed links are also an easy way to share it. I am sure the real amount of views are much higher numbers. Plus using services like TubeMogul.com can get viewers from many other distribution channels.

Another company that has seen some great things from getting content online is Blendtec.com. They started this simple video series and have seen their sales increase eightfold. (Also, I have contacted George Wright the creator of these videos and we will be interviewed him 2009 for MeetingsPodcast.com.)

Dove Evolution video below has been seen 10 million times.

Think of ways you could incorporate this into a team building event and make some short videos. If they are clever enough and if they don’t smell of marketing they may just be the next big viral video.

 Will you use the Internet like Amazon, Blendtec and JCPenny in 2009?
 Will you use the Internet like Amazon, Blendtec and JCPenny in 2009?

Show 28! Mike Shares Blog and Social Media Tools for Companies or for Events

The Meeting Planners podcast source for what’s new and exciting in meetings and events industry!
meetingspodcast event tools web 20 Show 28! Mike Shares Blog and Social Media Tools for Companies or for Events

Thank you for listening! icon smile Show 28! Mike Shares Blog and Social Media Tools for Companies or for Events

Mike McAllen of Grass Shack Events & Media
Tom Hillmer of Creative Group Inc
Jon Trask of Alliant Event Services

MeetingsPodcast Sponsors-
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Google Ad words
Organic google search Very important
www.sanjosedoubletreehotel.com
Video blog
Podcast
Event blogs
Blogger.com
WordPress.com
WordPress.org
Tubu.net Andy Qualye great resource! [Read more...]

 Show 28! Mike Shares Blog and Social Media Tools for Companies or for Events

Show 27 What Is That Buzzing Coming From The Roof?

The Meeting Planners podcast source for what’s new and exciting in meetings and events industry!
fairmontbees Show 27 What Is That Buzzing Coming From The Roof?

Mike McAllen of Grass Shack Events & Media
Tom Hillmer of Creative Group Inc
Jon Trask of Alliant Event Services

MeetingsPodcast Sponsors-
Hilton Hotels Eevents- Now featuring green meetings and weddings
BlueSky Factory- Our email service provider choice

1:20 Jon – Starting out with a light – The E Network is having a Party Planner contest – Party Monster Cabo in Mexico [Read more...]

 Show 27 What Is That Buzzing Coming From The Roof?

10 ways to share your companies information

Sharing stuff is a good thing. Connects us to other people–but we want to be the expert to tell others something they dont know and would like to know. It can also make us feel like part of an exclusive club. all of us want to to be the cool kid.

So yesterday my friend Steve Curry and I started in with our Beekeeping project. As we fed the bees we had some time to chat. Since I am working on a new video series online we talked about creative for the show. One of the key components to it being successful is generating word of mouth buzz for a brand. We’re focused on creating a fantastic brand experience that compel people to talk and become advocates of the show. Since the show is all about womens shoes we think we have a conversation piece. We realize some companies messages help their customers tell a story to other to get the brand moving. I am someone who will pass on a link to a great site, sing the praises of a great brand, website, show on TV, brand of juice etc.
Steve who is the Director of PR for his company said this is key.

Since most of this has changed in the new landscape of the digital world, sharing can be done relatively simply. But the old adage of Kevin Costner “If you build it they will come is long gone. So some tricks are now used some have a signing up and it will ask if I want to search my contacts and see if there were people I wanted to invite as well. This was such and easy way to forward it on instead of having the typical conversation in person.

What happens is whoever I send it to instantly receives an email from me inviting them to join up and see for themselves. I know a lot of online initiatives do this (basically taking the “tell a friend” feature one step further) but I think all of our experiences could benefit from this simple tactic and not enough are doing it!

So as Steve and I talked I understood it is important to use the share tools that you can add to your blog! You do have a Blog dont you? It would be well worth figuring out how to provide consumers with the simple tools they need to share their story.

So try these 10 ways. if you need any information please contact us

Digg.com
Stumbleupon.com
Itunes.com (audio or video)
twitter.com
facebook.com
linkedin.com
del.ic.ious
reddit.com
blip.tv (video)
Flickr.com (still images and now video)

 10 ways to share your companies information

Social Networking Wars?

This year I made some changes in my life which have freed a ton of time for me. Email management, staying away from the many social networking sites like Facebook, twitter, second life etc…. I saw this video today and thought it kind of hit the nail on the head.

Though as full disclosure, right now as I finish writing this post I added 2 friends to Facebook and Twittered a few times today. So I am still involved but as the character on the video below I am not a slave to these sites. I was spending much more time following links and responding to folks on these sites before. Where I do see the effectiveness of these sites to get information and share information I also see you can miss out on real life.

Take a peek at this video and tell me what you think.

 Social Networking Wars?

To add or not to add- That is the question.

IMG 2076 To add or not to add  That is the question.

I am loving the question and answer feature on LinkedIn. As I sit and ponder (I ponder a lot) I come up with these questions about work and life and I can pop the work questions into my LinkedIn questions and answers and get answers from my peers that I have accumulated on LinkedIn. As I have been spending more and more time on Social Networks like Facebook, linkedin, twitter, flickr. Plus enjoying blogs and podcasts and videocasts So I was pondering and wondering what do I do with all these new friends. Do I just add everyone that asks?

On my LinkedIn profile I made a Linkedin (at)grassshackroad (dot)com address so it would be easier to add me as a friend. But when some of these additions come in they were just the generic “add me” message from folks I didn’t know. No “I really wanted to meet you” or “hey thought we might have this in common”Thats where I wondered. Do these folks benefit me? It seemed to be almost spammy friends. (do I get credit for a new word?) Def. Spammy friends just add everyone and join up with anyone. Obviously if they are real good friends they will eventually rise to the top.
I asked my linked in contacts and this is what they said. (I left the names out to protect the innocent)

*As one who is actually a real friend I will answer this question. I have received no benefit from this site though I have also not attempted to use it for anything. It’s probably useful to people seeking new connections, looking for clients or jobs or in roads to new opportunities. That being said, I would not take any overture pressed on me through it as a serious proposal. I’m of an age and old fashioned enough that I still prefer a live interaction.

*Good question. I generally only “Link In” to people I’ve met face to face at some point.

*Hi Mike! I’m pretty choosy with whom I am a first degree link. I don’t link without a personal note and I’ve only invited a handful. My philosophy is that any first degree link should be a reflection of my personal “brand.” Hopefully that first degree link will also have reputable first degree links of their own and so forth.
LinkedIn might very well be more of a social network but one never knows what will come out of it, right? Also, as I have been learning more about search engine optimization, the more your name or business shows up in search engines the higher the ranking. Therefore, I am always looking for free listings to get ****** ranking up.
Marketing on the web is quite an interesting endeavor and…time consuming

*I don’t make a great deal of use of LinkedIn, so I’m not really even sure of the benefits. Haven’t had any work come my way, but I can’t imagine it hurts to have a lot of people at part of your network.

*I do not, simply because I would not be readily able to recommend, refer or introduce someone with whom I am not familiar despite having him or her in my immediate network.

*Good question… icon smile To add or not to add  That is the question. I don’t accept invites from people I don’t know. However, sometimes I wonder if I should exclude people who I wouldn’t wholeheartedly recommend for jobs or freelancing. Fortunately that doesn’t come up often. But sometimes you simply don’t know if someone’s a worthy hire, even though they’re friends of yours.

*You are my piece of meat! xxoo I want to eat you! (disclosure line - my wife wrote this)

*I only accept invites from people I know. There is one exception – one person when I first signed up and did not really understand or appreciate Linked In. Also, I was embarrassed because I thought I might have actually met him at some point but forgot who he was.
When I get a generic invite, I am fine with it. I know that people are uploading their address books from many email addresses and have selected me because they want to keep in touch.

*You’re never a piece of meat in my eyes…go for the pissing contest, accept everyone!

My friends with 500+ or more linkedin contacts who answered:

*I appreciate your curiosity. I am actually fairly selective on who I ask to join my network based on their professional and educational background. I certainly do not think I will have an opportunity to meet everyone, but enjoy the network if the opportunity arises to meet or have a phone conversation.
I have already met several people by phone and a few that have been generous enough to take the time to get me in contact with someone that has business value.
Hope that helps. What type of people are you hoping contact you?

*I personally haven’t used LinkedIn as much as I probably could. I generally don’t accept people’s generic invites if I don’t know them directly, unless of course they may have a some sort of business alliance. I tend to think that the overall generic networking model is changing to something a little more personal. Like Facebook. Then again, like you said, this may be a broad conversation tool. I haven’t tried to use it for mass emails yet. Tell me how it works for you.

*I am somewhat selective in who I invite and whose invitations I accept. I also publish a email address prominently in my profile.

What I do, however, is clearly spell out in my summary and later in the lower contact info area, that I am only looking to connect in a handful of industries or with someone with ties to the Baltimore-Washington area. However, I get numerous invites from folks that don’t meet my broad standards, and I generally just let these fade.

I modify the generic invitation slightly to let people know that I basically inviting them to join a pool of industry related professionals.

*I add anyone who invites me. My view is that having a large network means if you ask for help, I might just have a link to the person you really need. I only write endorsements for people I love. Does that make sense?

Hmmmm

I think my new friend, community builder and all around mensch to the people Chris Brogan said it best here:

“We are at the heart of a social media and social networking revolution. And this might not be a money revolution, but it is most certainly a communications revolution. We’re now able to reach out to people, communicate

in a rich fashion, and build stronger relationships using these tools.”

I am going to add everyone who wants to be my friend. Just call me Spammy McAllen. Let them rise to the top if they are truly a friend and not a spammy friend.

Add me.

www.twitter.com/mmcallen
www.linkedin.com = linkedin(at) grassshackroad.com
www.facebook.com = mike mcallen
www.Ning.com + mikemcallen
www.flickr.com mmcallen

FYI I will be at the Podcast Academy Wednesday. Podcast and Portable Media Expo Thursday Friday and Saturday. I also will be at the Real Time with Bill Marher show Friday night. If you are in any of these places. Lets meetup and meet face to face.

 To add or not to add  That is the question.

Earth2tech- Plug in your Prius

I got this post from Earth2tech.com
Its a cool site to keep up with techy greenie stuff.

Toyota’s Testing Plug-in Hybrid Car
Written by Katie Fehrenbacher

How long till your Prius is sold with a plug? Toyota says that it has developed a plug-in hybrid car, which it will test on roads in Japan. Like the Prius, the “Toyota Plug-in HV” has a gas-powered engine and an electric motor, but can also be charged in a standard electrical outlet.

There has been a lot of talk about the possibility of Toyota announcing a plug-in over the past weeks and months, and now it’s official. The release says that Toyota will become the first manufacturer to have a plug-in hybrid car certified for use on public roads in Japan.

Because plug-ins can be charged through an electrical outlet, in theory they can use less gasoline power to charge batteries and can get even better mileage. The Electric Power Research Institute (EPRI) and the Natural Resources Defense Council (NRDC) recently released a report that said that plug-in hybrid electric vehicles could reduce greenhouse gas emissions from vehicles by more than 450 million metric tons annually in 2050, significantly improve air quality over the next few decades, and reduce petroleum consumption by 3 million to 4 million barrels per day in 2050.

Other car manufacturers, GM and Ford, have have indicated that they are considering plug-in hybrids options too. There are several companies that offer conversions of hybrids into plug-ins, but mostly manufacturers warn against DIY options.

Update: The LA Times says that Toyota will also partner with two California universities — UC Irvine and UC Berkeley — to test plug-in versions of its Prius hybrid for the schools’ sustainable transportation studies.

 Earth2tech  Plug in your Prius