Bathtub IV from Keith Loutit on Vimeo.
Came across this video and thought it was a wonderful explanation of what the rescue team does and a fantastic marketing piece. I think more companies should move to videos and real stories. Everyone loves a great story. How can you use story to explain your message?
So many companies are having a hard time grasping new marketing. I recently spoke to a woman who cannot access social media site from her office. But her job is sales and she wants to get in conversations with people via online. She is right and I suggested she look for another job that will let her succeed. I can remember a while back when companies would to let their employees use email for fear they would be able to transmit company secrets or waste time emailing friends. Look at us now? Know anyone who does not use email at work in some capacity?
Look at Southwest Airlines they have given control to their employees to be creative and have build a great brand. Check out the below videos and tell me if you think these passengers talked about their experiences flying with southwest. If they have a choice between another airline don’t you think this type of stuff will put them over the top? As one of the flight attendants says after his rap. “You wont see this on United”
Toilet Paper Races (Just some crazy memorable fun)
As MeetingsPodcast rolls into the holidays we are looking forward to starting off the new year with some great new interviews and our of course our weekly roundtable. More and more we are finding technology is changing the ways we do things. Below is one funny video of how the sales and marketing business is changing…..enjoy.
Image by mmcallen via FlickrThe Meeting Planners podcast source for what’s new and exciting in meetings and events industry!
Interview of Chris Brogan of www.chrisbrogan.com
Mike McAllen of Grass Shack Events & Media
Chris Brogan highlights-
Chris works for CrossTech Media who he makes sexy events, podcasts and new world media stuff. Social media –puts together the New Marketing Summit Events/ Blogs [Read more...]
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So what is the best way to get your product to sell. TV Ad? Magazine Ad?
Crumpler a small manufacturer of messenger bags for camera equipment, cell phones and laptops came up with an idea for Bags for Beer. Premise was simple bring in enough beer to trade for a bag instead of cash. Say 2 cases of Stella Artois gets you the $105 dollar complete seed bag. Pretty easy.
Why would they do this? Well, it is basically costing them 40- 50k but this would not buy them two ads in a major consumer magazine. But look at how many eyeballs this promotion was getting it was written up in The New York Times, Time Out New York Magazine, Associate Press Newswire, many bloggers (I am writing about it now- all five of my readers now know about it) like Gizmoto.com, Popular Photography. They also would have after parties with all the beer to have beers with the employees and build the Crumpler community.
I think its a great idea only because beer is one of my best friends. What do you think? How could you do something like this for your product or service?
(That’s me in the blue top and jeans)
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