Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changes

Show 288 Podcast: Secrets to building community and fanatical attendees for your conference.

Mike 300x189 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesTranscripts are coming for this episode if would rather read then listen.  Below are all the fine folks who gave up some time and knowledge to spend a little time in your earbuds.

Where are you listening? Take a picture of yourself (selfie) and #meetingspodcast on Instagram

Thanks for listening to the Meetings Podcast.  The Meetings Podcast is sponsored by IMEX America and AVforPlanners.com? The Meeting Planners podcast source for what’s new and exciting in meetings and events industry

Todays Segments:

1- Jordan Schwartz & Jen Pitts from Pathable.com
Facebook recently announced changes to News Feed status updates. We discuss what this means for Facebook Pages and event marketers. Some best practices are shared.
Link to Jordans blog post about ths Facebook topic: http://blog.pathable.com/beware-facebook-is-changing-the-rules

2- Learning from Pioneer Nation.  What made the attendees of Pioneer nation such rabid fans?  What can corporate meeting or conference organizers learn from Pioneer Nation.
http://pioneernation.com

Segment Producers this week (In order of appearance)

Mike McAllen

Jordan Schwartz
Jennifer Pitts
Kerstin Hammes
Kim Reid
Patrick Larsen
Lacey Hopkins
Thursday Bram
Isaac Watson

Bios:
Mike McAllen

Mike brings his hundreds of proven worldwide resources to the fresh, creative, fast paced boutique environment that his meetings and video production company Grass Shack Events & Media has established.  Mike has an eclectic background which leads him to the communications world. Several years of firefighting instilled a hearty work ethic and the importance of teamwork to get a job done right and the love of helping people.
Mike is also the founder of three other products EventCamp.org, AVforPlanners.com, MeetingsPodcast.com all help the meetings and events industries learn about event technology and social media in events and meetings.?Mike’s list of repeat clients for the past ten years at Grass Shack Events & Media includes Oracle, MySQL, Blackboard, Hilton Hotels, Hewlett Packard, Yahoo, Wells Fargo, Siemens Medical Solutions, PepsiCo, Genzyme, Sanofi, BiogenIdec, Thompson Reuters, Vantagescore,  GAP, Restoration Hardware among many more.    @mmcallen   GrassShackRoad.com avforplanners.com  www.linkedin.com/in/mikemcallen

Jordan Schwartz

Jordan Schwartz twitter 300x203 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesJordan Schwartz is the CEO and Founder of Pathable, Inc. Jordan has a BS from Brown University and a Master’s Degree in Social Psychology from the University of Washington. Jordan worked for over a decade at Microsoft developing consumer facing communication software and authoring over a dozen patents before founding Pathable, Inc. with the aim to revolutionize the conference attendee experience. Pathable has been successfully serving corporate and association customers since 2008.

 

Jordan’s LinkedIn: https://www.linkedin.com/in/jschwa   twitter.com/@jojoschwa
Pathable.com?    https://twitter.com/pathable
https://www.linkedin.com/company/pathable-inc.
https://www.facebook.com/pathable.for.events

Jennifer Pitts

jen pitts 300x128 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesDirector of Marketing at Pathable.  Jennifer’s experience is a blend of startup and corporate marketing and operations. Prior to Pathable, she managed social, event and paid marketing programs for tech startup, Gist, which was acquired by BlackBerry in 2011. While employed at BlackBerry, Jennifer managed Product and Partner Marketing for Facebook, Twitter and LinkedIn. She also focused on influencer and advocate marketing programs.

@jlpitts
https://www.linkedin.com/in/jenniferleepitts
Pathable.com  ?https://twitter.com/pathable
https://www.linkedin.com/company/pathable-inc.
https://www.facebook.com/pathable.for.event

Kerstin Hammes

kerstin Hames 300x120 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesFounded Fluent in 2012. Teach German and English to students all over the world, and also offer classes in Blogging and Online Marketing in Northern England.
Beyond blogging, she also loves promoting language learning as a public speaker. She been a speaker at Careers Events at Lancaster University and local schools.
@fluentlanuage
kerstin (at) fluentlanguage.co.uk
www.fluentlanguage.co.uk
https://www.linkedin.com/in/khammes

Kim Reid

Kim Reid twitter 300x146 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesKim is a physician of classical Chinese medicine and practices in Venice, California.
@KimmyReid
KimReideasternmedicine (at)gmail.com
310-853-2325
https://www.facebook.com/pages/Kimberly-Reid-LAc-Physician-of-Chinese-Medicine

Pat Larsen

Pat Larsen 300x126 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesPat grew up in Southern California. He went to the US Air Force Academy for undergrad and Chicago Booth for my MBA. Pat is:
-Helicopter pilot (combat search&rescue, SAR, logistics)
-Assistant Professor of Naval History at Illinois Institute of Tech
-Investment banking associate at Lincoln International- middle market M&A. Only lasted a year. Loved the people- hated the work.  Can’t say enough good things about the firm and enough negative things about working in finance…
-Hedge fund analyst specializing in health care stocks- Torrey Pines Health Care research
@patricklarsen
Pat(at)happinesstornado.com
http://happinesstornado.com

Lacey Hopkins

Lacey Hopkins 300x145 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesLacey is the founder of Lacey Hopkins Coaching, a entrepreneurial coaching firm located in the heart of Washington, DC. She coaches executives, small business owners, and entrepreneurial hopefuls to have successful businesses and great lives.
A business owner herself, Lacey understands what entrepreneurs need and helps them to: identify what problem they are trying to solve, create a concrete plan to get where they want to go, and execute the plan with velocity that leads to successful businesses. Lacey has a BS from Winthrop University, and an MS from Miami University. Originally from multiple states in the Southeast, she now calls Capitol Hill, DC home.
@laceyhopkins
laceyhopkins.com
Book to check out: Spark Your Career

Thursday Bram

Thursday Bram 300x182 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesThursday Bram has written for CNET, GigaOm, Lifehack and a variety of other sites it’s quite likely you’ve heard of. It’s also quite likely she knows what she’s talking about when it comes to writing for a living. She handles all my writing work through Hyper Modern Writing She also takes on creative business consulting projects through her business, Hyper Modern Consulting. She also has been known to take on a few speaking gigs, as well.

 

@thursdayb
ThursdayBram.com
HyperModernWriting.com

Ryan Delk

Ryan Delk 300x123 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesRyan is growing Gumroad, a game changing early-stage startup that’s democratizing online commerce HQ’d in San Francisco, CA.  Before diving in at Gumroad, he worked remotely for Square while at school, as well as on Socialfied, a digital strategy company for small businesses that he co-founded my Sophomore year of school.
He also spent time in Nairobi, Kenya helping tech entrepreneurs develop, launch, grow and fund successful tech-driven business ventures in East Africa through the iHub Nairobi. As an extension of that, he was involved in the formation and launch of the recently-announced Savannah Fund, an early-stage investment fund focused on East African tech startups.
@delk
r(at)gumroad.com
Gumroad.com

Isaac B Watson

Issac Watson 300x121 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesWith background in graphic design, project management, community organizing, conference production, marketing, and communications. His first foray into the maker world was with his jewelry business, Focal Length Designs, and in doing so became involved with I Heart Art: Portland, a three-year community project that he spearheaded offering professional development and networking opportunities to Portland-based makers. He draws additional experience from several years of work in the communications office of a nonprofit art college and museum, and works on the production team for both Pioneer Nation and the World Domination Summit.
@IBWatson
MakersNation.org

Others mentioned in this podcast:
Chris Guillebeau

Chris Gullibeau 300x139 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesChris Guillebeau is an American entrepreneur, nonfiction author, blogger and speaker. He is best known for The Art of Non-Conformity blog and book. He has also written guides for travel and small business topics under the brand Unconventional Guides. He organizes the annual World Domination Summit in Portland, Oregon.[1] The Art of Non-Conformity blog discusses entrepreneurship, travel, and personal development topics; its traffic grew substantially after the online publication of A Brief Guide to World Domination in 2008. The site has an Alexa ranking of under 30,000[2] and is among the top 15,000 most visited sites in the United States.
@chrisguillebeau
chrisguillebeau.com
100startup.com

Jolie Guillebeau

Jolie Guillebeau 300x193 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesCreate something everyday. Find Beauty Everywhere. Learn and make stuff. Smile
@joliekg
http://jolieguillebeau.com/

 

 

 

Terry Starbucker

starbucker 300x138 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesOwner of Professional Development consultancy focusing on Business Strategy & Execution, Leadership, Customer Care and Social Media
@starbucker
http://www.terrystarbucker.com/

 

 

Chris Brogan

chris brogan 300x128 Podcast: Secrets to building community and fanatical attendees for your conference| Facebook changesPublisher and CEO of Owner Magazine, a business magazine helping you improve your worth by growing your capabilities and connections. He is a sought-after keynote speaker who has addressed crowds of thousands, been on the Dr Phil show, and once presented to a princess. Chris has consulted with companies you know like Disney, Microsoft, Coke, Titleist, Pepsico, Google, Motorola, and many more. He is the New York Times Bestselling author of six books and counting, including The Impact Equation,
@chrisbrogan

http://www.chrisbrogan.com/

New Book:  The Freaks Shall Inherit the Earth

Thank you to all the segment producer Jordan Schwartz, all our above guests.

Special thanks to IMEX America our fantastic sponser.
You can find me Mike McAllen at my meetings and video Production Company Grass Shack Events & Media or at AVforPlanners.com with my pal Jon Trask.

So again if you enjoy listening to the meetingspodcast consider subscribing through itunes and leave us a review. Really helps us get more listeners……
Last request-  thing is if you take a instagram selfie picture of yourself right now–where you are listening to the show that would be cool post it  up on Instagram with the hashtag #Meetingspodcast.

Of course if you have any questions or comments please send them to Meetingspodcast (at) gmail.com  Or call me on my cell phone- 925 699 3190 I would love to talk to you….. Skype me at mike mcallen.  Lets talk!

We will see you all next week.

What is so great about IMEX America? Show 277

What is so great about IMEX America?  Well I can tell you from my perspective which you could say was biased since IMEX Group is a sponsor of the MeetingsPodcast.  But I will say it was a really great time for the Grass Shack team.  We once again recorded interviews from the floor so you can get their opinons.  Our new startup company AVforPlanners had more than 60 appointments which was amazing for us.  We connected with old friends and made new ones on the tradeshow floor.

imex 257x300 What is so great about IMEX America? Show 277Some of the people we recorded for the podcast all talked about the same things.  Opportunity to talk to existing clients, new clients, driving business, building trust, making relationships at this very well run show.  Again since IMEX sponsors the MeetingsPodcast our view might be biased but if you haven’t gone yet I think you should listen to what these attendees and  exhibitors said.

Thanks to Jim Kelly from Production Resource Group, the Fiji booth, Fiji Airways, Marsha Sharpe with SongDivison, Donna with Mohonk Mountain House, The Grove Hotel in Boise Idaho, Hershey Meetings, Walt Delany with AIM Meetings & Events, Rick Binford  VP at Active Networks, Cindy Campbell Taylor with Disney Destinations, Rob Sawyer with Gateway Canyons Resorts in Colorado, Trevor Roald from Quickmobile, Bruce Temper from Yosemite Gold Country, Chapman Freeborn Chartering, Wynn Las Vegas, Muhammad Ali and the others from the Egypt Booth, Pam Crestly from Royal Caribbean International, and Melissa Van Dyke from the Incentive Research Foundation.

 

 What is so great about IMEX America? Show 277

“Radical Resiliency” is waiting for you at IMEX America with Eileen McDargh – Show 275

Eileen McDargh 228x300 Radical Resiliency” is waiting for you at IMEX America with Eileen McDargh   Show 275

 

Mike McAllen sits down with Eileen McDargh,opening MPI keynote for IMEX America on Tuesday October 15.  Eileen’s talk “Radical Resiliency”  will get attendees ready for the week of meetings, education and networking.

 

 

 

 

 

 

Eileen McDargh is founder and CEO of the consulting firm, The Resiliency Group (a division of McDargh Communications). Organizations like Cisco, Novartis, Oracle, and Procter & Gamble hire her firm to teach them ways of building resilient leadership teams and workplaces.

 

 

 Radical Resiliency” is waiting for you at IMEX America with Eileen McDargh   Show 275

Special Delivery of Happiness to IMEX America Show 274

jenn lim 289x300 Special Delivery of Happiness to IMEX America Show 274Mike interviews Jenn Lim for IMEX America who is the CEO & Chief Happiness Officer of Delivering Happiness also Culture Book Creator and Consultant at Zappos. She is the morning keynote at IMEX America on Wednesday October 16. During this podcast Jenn gives some background on how she became a Happiness Officer and how happiness became a priority in her life.

Mike talks to Jenn about Delivering Happiness, a company that Jenn and Tony Hsieh (CEO of Zappos) co-created in 2010 to inspire happiness in work, community and everyday life.In 2005, she created the first Culture Book for Zappos – now on its 7th edition – and has produced them ever since. In 2009, Zappos was sold to Amazon.com in a deal valued at $1.2 billion on the day of closing, and in 2011, Zappos was #6 on Fortune’s “100 Best Companies to Work For” list. Jenn can be reached at @DHMovement on Twitter.

 Special Delivery of Happiness to IMEX America Show 274

Free Educational Opportunities at IMEX America- Show 236

Dale Hudson 244x300 Free Educational Opportunities at IMEX America  Show 236IMEX Group Director of Knowledge and Events Dale Hudson talks about Educational portion of IMEX America. Dale touches Smart Monday, deep dives, and the inspiration center and much more….

[Read more...]

4 Local Sustainability Projects at IMEX America with Dale Hudson- Show 233

IMEX GREEN TEAM 300x254 4 Local Sustainability Projects at IMEX America with Dale Hudson  Show 233IMEX Group Director of Knowledge and Events Dale Hudson talks about Sustainability and what is happening at IMEX America 2012.  The importance of giving back locally through several programs: Clean the World, Shade Tree, Opportunity Village and the Badge Back scheme

[Read more...]

MPI WEC Downtime is Critical -Future of Meetings Speaker Jackie Mulligan Show 221

Todays guest is corporate business yoga 150x150 MPI WEC Downtime is Critical  Future of Meetings Speaker Jackie Mulligan Show 221 Jackie Mulligan Director of enterprise for the internatonal centre for research in events, tourism, and hospitality at Leeds Metropolitan University in the UK.
Jackie has some great ideas about downtime at conferences. Brings out creativity and innovation from attendees.

She will be speaking next week at MPI WEC event in St. Louis.

Add her sessions to your calendar at WEC-
Flash Forward 2030- MPI Future of Meetings 7/30 9:00 am
Imagineering Tour: WEC 2030  7/30 2:30 pm

Things we covered:

Why do you think meetings need to be more creative?

Why do you think downtime works for conferences?

What types of activities could enable downtime?

More on Jackie Mulligan

The Making of the Blockbuster Old Spice Commercial

Ever wonder how they made the Old Spice commercial with the handsome guy? Owning a production company is a wonderful thing sometimes. I read how the creative team of Craig Allen and Eric Kallman who work at Wieden + Kennedy put together the commercials. The goal was to make a commercial women would like.  The research shows they do the shopping for most households. They also wanted it to be fun for men to watch. They talked about doing the creative and not worrying about how it would be made. That would be up to production team! I love this because this is the goal in any creative brainstorm on how to get the clients message across to the audience and have them walk away to do some sort of action. So you think BIG without worrying about costs. Then let the production team figure out how to produce the content.

This can be translated to any type of video, media, meeting or event. What do you want your audiences actions to be when they leave that ballroom after your conference? Watch that video. After interacting with that Media.

The first video that was the sensation was done in one shot with a little CGI (Computer Generated Imagery)done int he editing room. Basically the part where the diamonds pour out, the old spice body wash comes out of his hand and the clam. But everything else was done in one take. Well As I read it 3 days and 150 or so takes. Pretty awesome.

The video below looks like they used a stunt double

What are the goals of your next event or project? Love to hear how you thought about the goals of the project and made it work…

 The Making of the Blockbuster Old Spice Commercial

 

Extra! How to use New Media Tools for your Event or Business Part Two

istock 000008618998xsmall Extra! How to use New Media Tools for your Event or Business Part Two

The Meeting Planners podcast source for what’s new and exciting in meetings and events industry!

Links from the show:
www.willitblend.com
www.mybarackobama.com
http://kogibbq.com/ (Kogi BBQ Case Study)
http://www.gozags.com/inspiredseason/ (Gonzaga Athletics Case Study)
http://www.bakershours.com/ (Ed Morita Case Study)
http://www.sanjosedoubletreehotel.com/ (Doubletree San Jose Hotel Case Study)
http://tv.winelibrary.com/ (Gary Vanerchuck Case Study)
http://www.meetingspodcast.com (Meetings Podcast Case Study)
http://www.sparkmediasolutions.com (David Spark Case Study)
http://www.youtube.com/watch?v=6WPVWDkF7U8 (Professor Monica Rankin Case Study)
http://www.areallygoodejob.com (Murphy-Goode Winery Case Study)

More Social Media Case Studies

http://www.davidmeermanscott.com/case_studies.htm
[Read more...]

Little Video Recap of our Experience at the WEC09 MPI Conference in Salt Lake City Utah