MeetingsPodcast Show 35 The John Kerry Show

ryan air bathroom copy MeetingsPodcast Show 35 The John Kerry Show
The Meeting Planners podcast source for what’s new and exciting in meetings and events industry!

Mike McAllen of Grass Shack Events & Media
Jon Trask of Alliant Event Services

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:38 Jon Trask and Mike McAllen — discuss events and meetings. [Read more...]

New Media Question -poised to LinkedIn

As we move into a more of New Media centric world I asked a question on today.
My question was:

What are the elements of your last New Media marketing plan? Which of these elements brought more call to action from your intended audience?

This comes from having a long conversation with Kent Jones about the ways New Media can be used to hype products, to start conversations virally and virtually. I wondered what sort of tools or elements people were using and what was the most effective.
The answers I received were interesting.

Pete Fulford a writer I know said. “Poop Poetry”

David Spark of Spark Media Solutions who recently wrote a great article “12 Principles of New Media” wrote this to my questions:

Well obviously, more nudity.

That’s a big d’uh.

But to answer your question seriously bud, most of my elements are spelled out in my last few articles that I emailed to you. My general theory is as follows:

1. Create content that’s targeted to your intended audience. So if your audience reads a ton of blogs, go there. If they’re video watchers, go there. If they expect a certain level of quality, do it. If they expect a more informal communication, do that. It’s important to understand what they expect and communicate on that level.

2. Go where they already are. If they’re reading TechCrunch, then become a part of that community.

3. Be as transparent as possible. And keep communicating. Nothing in new media happens overnight. It takes time.

I think David hit the nail on the head. He also gives his audience what they want. If you go to his web page (which I recommend you do) he gives the 12 Principles in a PDF (written) a podcast (audio) and a video (visual) formats. Something for everyone. This is the way of the future. Audiences want it when they want it and how they want it.

Roxanne Darling of Beachwalks with Rox and Bizzy Cast said this:

The main point I would put on the table is that though the tools may be free/cheap, the real investment is in time and leadership. It takes a dedicated person who is outgoing and creative, and willing to talk into the ether for a measurable period of time before expecting results.

This type of person is not that easy to find. The checklist ideally includes:
– outgoing personality
– technologically inclined (though this is the most trainable piece)
– willing and happy to work independently
– able to reach out to others without expectations
– creative in a very conversational way
– curious and able to learn by watching others and adapting (this takes a mindset where you can observe the underlying structures, not be distracted by the content of the discussion)
– it really helps if the person is literate in the underlying topic that is the raison d’etre for the SN group.
– ability to work with conflict and ability to be ignored without taking it personally. (This involves understanding web user psychology – 95% plus are lurkers and people can be much harsher and more reactionary than in face to face encounters.)

In my experience, the best intentions and set up often fail if there is not a pied piper committed for the long haul to make it happen.

Rox makes some great points and I agree with her that leadership is the most important in getting New Media initiatives off the ground and keep driving it. Check out the Bizzy Cast for more New Media info.

FX Gets It.

060611 rescue me 1 FX Gets It.

As the Sopranos ended I still had a few favorite TV shows I love to watch. The Wire, The Office, Boston Legal, The Shield, and since I spent several years as a Firefighter myself the show Rescue Me on FX is probably my favorite.

Rescue Me is a ground breaker like the Sopranos for writing, style and acting. I love the way the different stories are woven and the development of the actors. The unexpected feeling that a floor may fall out from under you happens on the fireground and in and around the firehouse. Sometimes it seems if the characters only safe place is in the firehouse. I do like that the show started with basically all unknown actors except Leary. You cant go wrong adding Tatum ONeal either.

I just finished watching the season premire and as the credits rolled I saw that they get the New Media angle also and the marketing that is so important these days: the Web.

Rescue Me has a different actor answering fans questions online each week. They also have a feature where you can record your thoughts in a podcast. These online comments have an rss feed attached so you can subscribe to fan comments and they are building a community around the show.

The site has many other things even a portion from one of their sponsers

It reminds me of my pitch last year to Bill Marhers show to have him do a podcast. They laughed at the time but I bet now they see how to give your show/companies community more content that they want. Give it up.

But FX is getting it. More people spend time on the internet now then ever before and it is just growing. New media is changing the landscape. Keep that in mind when working on your marketing plans people!

Offices in Second Life and Real Life

bloggslogo Offices in Second Life and Real Life

 Offices in Second Life and Real Life

 Offices in Second Life and Real Life
Grass Shack Events & Media opened a Second Life office. We were interviewed by Successful Meetings magazine and they wanted pictures of one of our real life offices and the Second Life office. What do you think? I think my Second Life head is too small.

Second Life meet-ups

bloggslogo Second Life meet ups

I attended a get together in Second life yesterday. It was put on by One thing that I find fascinating is the different people who are drawn to Second life. I was invited by the people from They have a monthly get together called Second Thursday in Second Life. CC Chapman met us at Crayonville for the meeting place then we shot off to the iVillage loft.

ivillage Second Life meet ups

(That’s me in the blue top and jeans)

About 22 folks (avatars) sat around in the ivillage loft and talked about companies in Second Life. Seems as if marketers, companies and PR professionals are learning to create experiences in virtual environments, versus destinations, which up to now has been the focus. With Linden Labs releasing the Second Life code to open source, this should make the Second Life platform even more interesting to developers and companies trying to build their brands there. Pretty exciting stuff. Remember when companies said they didn’t need a website? Know a company that doesn’t have one now? Landscape is changing!

New Media Magazine

bloggslogo New Media Magazine

We have been very delinquent with our posting of late and we apologise.
Talk about a media change of landscape- here is a magazine that takes its readers photography and puts it into a magazine which is printed on demand for who ever wants it from
Its a very cool idea for a magazine. You really must check it out:
JPG Magazine is for people who love image making without attitude. It’s about the kind of photography you get when you love the moment more than the camera. It’s for photographers who, like us, have found themselves online, sharing their work, and would like to see that work in print.
JPG is a magazine. It’s published 6 times a year. The photos in the magazine come from you!