We have been busily working on a proposal all week for a big National Sales Meeting in a few months. As we work on theme, creative ideas and staging options I always get back to the feeling that that audience will be undoubtedly amazed by our production and creative as they walk into the room and the lights dim. (shameless plug) BUT it is up to the executives to keep that amazement ok excitement going high. I know sometimes talking about drugs, software or sales numbers is an excitement challenge. But I was reading this post from Chris Brogan today and I think they are a couple of great tips to keep that audience engaged.
What’s In It For Me? (WIIFM?) [Read more...]
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