Bathtub IV from Keith Loutit on Vimeo.
Came across this video and thought it was a wonderful explanation of what the rescue team does and a fantastic marketing piece. I think more companies should move to videos and real stories. Everyone loves a great story. How can you use story to explain your message?
I am headed into a week for a Sales Event we are producing here at Grass Shack Events & Media. This client is very open to doing things that engage the audience. A couple of the speakers are really great at this using images and large type to keep the audience visually stimulated as they give out some very dry information. What can you do to spice up your presentations?
Most of us use cell phone texting as a form of communication and Rive takes this a step further. This little story told by the poet Rive caught my attention. He made a little typographical fairy tale story which again made me think about how many different ways you can explain your story, your sales numbers, your marketing plan…….
I just finished interviewing Michael Fischette from www.FunnyBusinessProductions.com and thought I would pass on this video of some of the work he has done being the “voice of the audience” This is a fantastic idea to engage audiences by weaving a memorable experience through storytelling. Remember that you need to make face to face meetings as interesting as possible so you can drive those attendees to your desired action.
Michael Has been doing this for a long time and knows how to read the audience and executives which is so so important. Look for the interview which should be posed soon. It might give you some ideas for your next meeting.
Don’t Like Top 10 Lists? Tell a Story Instead
By Brian Clark on Copywriting
Stories Target the Mind
Storytelling reveals meaning without committing the error of defining it.
~Hannah Arendt
Storytelling is the most powerful way to put ideas into the world today.
~Robert McKee
It’s all storytelling, you know. That’s what journalism is all about.
~Tom Brokaw
If you tell me, it’s an essay. If you show me, it’s a story.
~Barbara Greene
Don’t say the old lady screamed—bring her on and let her scream.
~Mark Twain
It’s not the college degree that makes a writer. The great thing is to have a story to tell.
~Polly Adler
A song ain’t nothin’ in the world but a story just wrote with music to it.
~Hank Williams, Sr.
Stories are the single most powerful weapon in a leader’s arsenal.
~Howard Gardner, Harvard University
Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined.
~Anne Watson
You have to understand, my dears, that the shortest distance between truth and a human being is a story.
~Anthony de Mello
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