What the heck is a Hybrid event?
I was having lunch with a meeting planner the other day and the subject of Hybrid events came up. She and I wondered what the benefits of a hybrid event was. So we googled it and my buddy Mike McCurry’s blog came up. Go add his blog to your reader it is filled with a ton of great information on events. Here is a little piece of the article:
So what is truly the value of a “Hybrid” event? Well, the answer to that question is multi-faceted:
* For event sponsors and the hosting organization hybrid events clearly widen their exposure in the marketplace.
* Live webcasts create an opportunity to make new connections with folks that would otherwise be difficult to reach. By creating a registration process contact information is captured, which will provide potential ROI value to event sponsors and the organization itself.
* The sense of community created across organizations is heightened.
* In a tough economy many people can not afford to attend f2f events. A hybrid event makes it possible for virtual attendees to at least leverage the educational content at some level, and network with live attendees albeit a twitter feed. The ultimate result may be enhanced member/customer loyalty to the organization hosting the event.
“Hybrid events are demonstrating over and over the power of social media to extend the reach and impact of a face2face event by connecting virtual attendees with those on site at the event. The ensuing collaboration and conversation is remarkable.
What do you think about hybrid events? I think they will be woven more and more into live events the benefits really out weigh any negative reasons.
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