Reading POST Magazine today I came across an interesting new Plug in for video editors. As you know at Grass Shack Events & Media we produce many corporate videos and making sure the final product engages is a top priority. This new plug in made me think long and hard about creating emotional experiences for video and the events they are connected to. First things first. The article sited the plug in Photocopy. What photocopy does is creates an easy to use treatment of other popular movies. Basically the makers of Photocopy made a program for Producers who can tell editors. “Make it look like Lord of the Rings in the Hobbits village.” The editor can then place this effect in any part of the video. You can have different looks for different parts of the video to bring an emotional feeling to the video like the famous movies.
Another example of using emotions to further your creative is how U2 writes their music. I watched a very interesting music documentary called Classic Albums – U2: The Joshua Tree recently.
I found it fascinating that the U2 writes the music for emotions first. Then, they put words to it. The emotional response is what matters to them. They also said the album was “very Irish” in terms of the emotions that inspired it. The band also sited the “cinematic” sound of the album, intended to transport the listener to a specific physical location based on each song’s mood and atmosphere.
So these are are examples of trying to change the mood, invoke an emotion to tell a story. The old adage -show don’t tell your story rings true here. You cant force emotions on people but if you can hit 1-2- 3-4 emotions, add some spectacle to your story you will have a more engaging, sticky piece of media that your audience will remember long after watching.
Over the years I have been involved with many events and meetings that use a combination of environmental design , audio and video to grasp the story in many ways besides telling the story. When we want to have a face to face meeting don’t we all reach for Powerpoint? Keynote. Why not revisit creating emotional, atmospheric experiences for the video and the event to make sure your audience is connected.
Maybe we should think about adding a treatment like Photocopy does. Adding a mood or environment or emotions to each session? Maybe looking to an emotion you want the session or day to present to help your audience to engage and ultimately move to that desired action.
We would love any example you might have for using emotion in your videos, events or meetings.
Hat tip to Ragesh Vasudevans picture above