The next meeting I went to was with Mark Rotblat of TubeMogul.com. In the past few years the big pain point for podcasters and videocasters was CPM. (cost per thousand impressions) advertising in a CPM campaign you purchase a set amount of impressions. So it was quite difficult to sell ads or sponsership and the question of ROI for this type of content. Well Mark and his 2 partners at Tubemogul.com decided to help with this problem. Mark is a smart guy and I know they will go far with this concept. The Podcast Expo was buzzing about their service. If you have a moment check them out.
I also have been getting some fun responses to the little Bubbleguru action on this blog. Today I went hunting for some other fun – different- options. This is what I came up with.
Rovicon.com – In-Person
A friend of ours had been using this at his corporate site for a while. I just pulled it up and it is gone now. It is a little overwhelming to me yet it is different and if you could do something compelling I think it might work. One of the case studies had a Karate guy jumping around which I found interesting. How ofter can you change this content to make it fresh. I know the bubble guru you can change it daily if you like. Interesting idea maybe I read this blog aloud daily so you can just work around your office. Hmmmm Anyway this looks like it might be fun to showcase some fresh initiatives or campaigns.
This is a cool idea but frankly the eyes follow my mouse around which scares me. But I like this also if it can be changed. You can upload a picture of yourself which they will animate or pic from the many characters they already have. You can manipulate the characters a-la second life if you like. Compelling copy will sell this stuff. Make it interesting. I saw the Abe Lincoln avatar and I was sold. Now who wouldn’t buy from Honest Abe? Check it out.
Have a great weekend!