How is your website doing?
I have been working with Hilton Hotels on a new social media initiative and the main goal is to drive people to the hotels main site. Some other things to consider while we kick this off is the experience of the guests when they get to the Hotel.
How are we going to measure this?
Several ways but one cool little free gadget is http://www.websitegrader.com
Once the initiative is kicked off we will keep stats on the progress.
How did your site do matched up against competitors?