One thing I end up telling clients every time we begin an event or video project is to go after emotions to keep the audience engaged and interested. If you can hit as many emotions as possible (sad, happy, angry etc…) throughout you will keep the attention and embed the message in minds. Obviously, some of our clients, like the below AVON Foundation for Women have so many emotions built in. Extracting them and presenting them in a story is the trick. Every company has a story, you just have to spend time finding out what would resonate with your attendees and viewers. What is the compelling narrative that brings your audience to “feel” your meeting or videos specific story or message? I am quite proud of how we weaved the AVON story around the great things they are doing to save lives.