On today’s show we interview Jason Falls of No Bullshit Social Media
Jason gives some examples of how small and medium sized companies have used social media and a little taste of what you can find in his new book.
Some links to find his book and where you can contact Jason.
Jason’s Blog http://www.socialmediaexplorer.com
Jason wrote the book with Erik Deckers. It’s from Que Publishing and is entitled No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing.
Also if you are in the Boston area check out a show Jason is involved in.
Awareness Exploring Social Media Business Summit Monday, October 17, 2011 from 8:00 AM to 4:30 PM (ET)
Whether you’re a small business owner looking for answers, a brand marketer hoping to learn what’s next for your brand or an agency or firm connecting companies with their customers through social channels, this power-packed day puts you in the know. The top thinkers and practitioners in the industry will bring practical, actionable to-dos that you can begin using immediately to help your business become more social and successful.
Awareness and Exploring Social Media are proud to present the Awareness Exploring Social Media Business Summit, an all-day, intensive learning event, Monday, October 17, 2011 at the Boston Marriott Burlington. Speakers include Altimeter Group analyst Jeremiah Owyang, Shift Communications principal Todd Defren, OneForty.com’s Laura Fitton and a Who’s Who of digital marketing and social media marketing notables.
ESM and Social Media Explorer CEO Jason Falls, Content Rules authors C.C. Chapman and Ann Handley, mobile and event marketing expert Tim Hayden, Location-Based Marketing for Dummies co-author Mike Schneider, Awareness’s Mike Lewis, email and social media marketing expert DJ Waldow and SocialFresh founder Jason Keath will also speak at the Summit. The event will also have a brand and agency case study panel that includes Dave Kerpen from Likeable Media, Rick Racela from Comcast Sports Group, Jonas Nieslen of Mindjumpers and Taulbee Jackson from Radious
Speaker 1: Welcome back to the Meetings Podcast. This is Mike McAllen from Grass Shack Events & Media and today’s guest is Jason Falls from the Social Media Explorer. He also has a new book out called No Bullshit Social Media. I met Jason several years ago in Las Vegas when he had one too many slushies at and he made an ass out of himself.
Speaker 2: Oh, I did. Okay. That’s not how I remember it but alright.
Speaker 1: I’ve been trying to change the perception of that. I put something into that so anyway Jason, thank you for talking with me and it was actually me who drank too much but you introduced me to the slushies of Las Vegas so.
Speaker 2: Absolutely. We had a good time and that was fun.
Speaker 1: That was a really fun time. No, it really wasn’t that fun. I mean I’ve never had a good time but I was very hazy after that because I had had with [Brogan] I just met him it was like a podcasting thing. Was it a podcasting conference?
Speaker 2: It could have been. Yeah.
Speaker 1: And I’d sat next to him and he had another little conference attached to it the Bourquin brothers had put on and he and I sat there the whole day. I had no idea who he was I mean he wasn’t at his you know popularity that he has now but he’s such a great guy. We sat and chatted. We sat next to each other the whole time and then he said oh you gotta meet my friend Jason and of course I meet him at a bar and the bartender was an old college buddy of mine so the drinks were a little heavily concocted I guess is a good way to put it.
Speaker 2: Yes, they were pretty potent.
Speaker 1: So yeah, that was fun time but anyway sorry, we should get off at that and get back to you because that’s why we’re here. So why don’t you tell the audience who you don’t know you from your slushy fame.
Speaker 2: Yeah.
Speaker 1: Who you are and what you do.
Speaker 2: Okay. Well, I like to jokingly sometimes tell people that I am a social media douchebag but I am a social media consultant and strategist. I have a long career in marketing and public relations but use social media on a personal level for a long time and then in 2005/2006 I started you know taking ideas to clients and an advertising agency that I was working at that time named Joe Anderson in Kentucky and it just so happened that some of our clients included Makers Mark Bourbon and a couple of other pretty big brands and that was an era where there were no social media strategist in the spirits industry anyway and so because some of my ideas actually you know made it to market and what not I got invited to speak at some places and do case studies and what not, did you know run the interactive department and did social strategy by Joe Anderson for a few years, left a couple of years ago to go out on my own as an independent consultant and now I’ve expanded my consultancy to an educational and information products company.
We’re working on market research products that we hope to launch this fall. We do events exploring social media business summits and then we also have exploringsocialmedia.com which is an online learning community and question and answer site where you can ask digital marketing experts not just me but other people as well. The questions you have and work through some of the trouble areas in not only the technology but also the marketing and communications problem. So that’s’ what I do. sociamediaexplorer.com is my blog. It’s been I guess an off red and heralded social media industry blog for a while now and that’s kind of what I’m up to.
Speaker 1: Very cool. And you’re up to a lot of stuff.
Speaker 2: Yeah. Yeah.
Speaker 1: And you have this new book.
Speaker 2: Yeah.
Speaker 1: So tell us about this book. I love the title.
Speaker 2: Yeah, No Bullshit Social Media is the title sort of stems from kind of my approach and my attitude especially when I go out and speak about social media because I have a very practical no nonsense business approach to social media. I don’t think that social media is all about joining the conversation and engaging and holding hands in the circle and singing Kumbaya. If you add the word marketing to the phrase social media you’re talking about business and so you have to talk about business metrics, you have to talk about you know profits and revenues and customer service and customer satisfaction.
So you got to talk about a lot of things other than just holding hands in a circle and singing Kumbaya and so the book really confronts that what we call the social media purist which we lovingly refer to in the book is tree huggers and hippies and we basically say look joining the conversation, engaging, listening all of the philosophical tenets that social media purist dispels.[0:05:07]
We don’t disagree with them. We think that you need to have them sure but that’s not all that you need. You need you know the business awareness of what you’re doing and you need to be able to drive people and persuade people to do things and so the book really has that sort of no nonsense approach. Let’s stop being tree huggers and hippies and let’s start figuring out how this works for business. In the book the underlying sort of outline of the book is that it takes you through understanding the seven business drivers of social media marketing, what social media can do for your business so that you can decide which ones you wanna focus on and then we talked about how to approach those strategically and measure them.
Speaker 1: Very awesome and now I had written to you about these before because I you know read up on you a little bit and listen to some podcasts other podcasts that you had been on and I was offended by the whole hippies thing because I live right here in Berkeley, California area and you know I grew up in San Francisco. My parents are from the Ashbury area. I’m actually a child of that whole love time.
Speaker 2: Sure. Well.
Speaker 1: So I was thinking what he’s [0:06:15.
Speaker 2: Yeah, keep in mind now again we don’t think the hippies and tree huggers are 100% wrong. We just think you know they’re not 100% complete and the reference is and we say in the book and I’m happy to say now I consider myself to be a social media purist. I agree with all those tenets. I just wanna take it a few steps further and so you know we just try to have a very practical approach to social media marketing that goes beyond the puritanical philosophical tenets that people have been espousing for so long.
Speaker 1: Yeah.
Speaker 2: And there are even several social media purist out there who will say to you, you cannot sell using social media and you can’t measure human interactions therefore you can’t measure social media and we’re trying to make sure that business people understand that those are myths and those are things that we need to call bullshit on.
Speaker 1: Oh, and I think that’s great because I have a small business. I have for the last 10 years and I have been heavily involved in social media kind of stuff but I just enjoyed it because I like just knocking to people so I’m —
Speaker 2: Sure.
Speaker 1: — right away. But I have really had a problem with using it for business because I’m not politically correct all the time but I do own my own business it doesn’t really matter. I don’t really care but you know people wanna work with me; they wanna work with me because they wanna work with me. They you know it’s not.
Speaker 2: Right.
Speaker 1: So I am excited about reading the book and I have not read it. Is it out?
Speaker 2: It is out. In fact…
Speaker 1: It just came out though didn’t it because?
Speaker 2: Yeah, it just came out and actually we’ve gotten confirmation that it is actually in bookstores now. So they’ve started actually filtering in the bookstores. It’s been available online for ordering for a few weeks from Amazon and Barnes and Noble and places like that and there are online retail outlets but it is now actually in stores. We have some photographic evidence that it’s on shelves.
Speaker 1: Nice.
Speaker 2: Yeah, we’re excited to get it out there and get it in people’s hands and excited for people to give us feedback and my publisher keeps saying make sure you tell people to give us feedback on Amazon reviews because those are very important. I don’t care where the feedback comes from but if you are inclined to review it on Amazon, please do so.
Speaker 1: Yeah, that’s great because I’ve always now gotten to the point now where I’m just you know I got people you read about how people should use social media you know with their business and you know I used to have two Facebook accounts you know one for business and one for one where I show pictures of my butt kind of a thing you know. So it was like I had two different ones and then that didn’t work. All the questions I got why do you have two different accounts you know. So I’m excited about your book knowing you and the title. I’m excited about kind of getting down to the task of this whole freaking thing because I and you spend so much time at it. How much time did you spend at it? You know it’s just something shiny for me like I’m —
Speaker 2: Sure.
Speaker 1: I should be doing my work but instead I’m on Twitter you know.
Speaker 2: Yeah, well and it’s funny a lot of people have told me in the last couple of years that they noticed that I’m not as active on Twitter as I once was you know a few years ago and I don’t think the volume of my activity has changed all that much. I just do it in sporadic chunks because if I sat on Twitter all day and had conversations with people all day I would never get any work done.
Speaker 1: Right.
Speaker 2: And at the end of the day I have to have you know I have clients who I’m consulting with, I have events that I’m trying to build and promote and prepare for. You know I have a research product that I’m trying to do research on and write and if I don’t get those things done I can’t pay my mortgage so —[0:10:01]
Speaker 1: Yeah.
Speaker 2: — social media from my personal interactive standpoint can be at times it can be a distractor and it can be anti-productive.
Speaker 1: Uh-hum.
Speaker 2: Or counterproductive but you can also use those interactions and you know sort of smartly and say you know what I’m gonna share good content on Twitter to build more of an audience and I’m gonna make sure that when I have a few minutes between meetings or phone calls and what not I jump on and respond to people or answer questions or something of that nature so that I am a human being interacting with other people there and I’m a credible source on Twitter and then oh, by the way when my market research report comes out you know in November which is what we were hoping I can then turn to my Twitter audience and say hey, if you’re in this industry we’ve done some research we would love for you to take a look at this product that you might potentially buy and so that’s kind of a very simple way of looking at how you can use Twitter for business but you can also use it in other ways too.
If you are a company that has an audience that’s big enough and that the demand is big enough you can say you know what on this particular Twitter account we’re just going to share coupons and so for anybody who just wants coupons to our business follow this Twitter account. If you wanna engage with us we’re over on Facebook or we’ve got a separate Twitter channel for that but it’s okay to have just a buyer’s only channel if you want. Dell [out] is the perfect example of that. People who are enthusiastic about gadgets and wanna get good deals on computer hardware follow Dell out on Twitter and they’re gonna tweet our links to over stock situations where you can buy stuff cheap and they’ve got millions of followers and have driven millions in revenue from doing that not following the social media purist viewpoint of you have to engage in the conversation. You know they’re just saying hey, for this channel we’re just gonna give you good deals and we’re not necessarily gonna have a conversation with you here. There’s other places where you can talk to us but right here we’re just gonna say collect my junk, buy my stuff and there’s an audience out there that wants it.
Speaker 1: That’s a great idea.
Speaker 2: Yeah.
Speaker 1: So in the book do you have several like case studies that are…
Speaker 2: Oh, like this. Absolutely. I mean we go through the seven business drivers that we talked about in the book which are the seven sort of major areas that you can focus on driving business through social media marketing and I’ll list those in a second. We go through each one of them and give a couple of case studies within each of those seven so that you get really good broad understanding of what we’re talking about there and then we also have several other sort of case studies that sort of you know turn back those myths and call bullshit on this you know philosophical tenets that social media purist you know like to a espouse without backing it up with business metrics and what not.
Speaker 1: Uh-hum.
Speaker 2: But there’s plenty of case studies in the book and you know we touched on some that people have heard of before. I mean it’s hard to write a social media book and not talk about Dell and not talk about Comcast and Southwest Airlines and a couple of others but we actually find some really good case studies especially small business case studies that I think are pretty fascinating to a lot of people alike and so if you look at each of the seven business drivers or the seven things that social media marketing can do for your business just to quickly enumerate them. It can enhance your branding and awareness and so we have several examples of that, a really good case study using green peas as an example there.
The second one is protecting your brand’s reputation and that can be finding people talking bad about you and mitigating that or finding people talking good about you and amplifying it or it could also be the technological side of protecting your reputation. If you’re the best in flower shop in you know San Diego, California and when someone goes to a search engine and types in you know San Diego florist you need to come up number one if you’re the best but if you are not doing things whether it be through social media or through search engine optimization to make sure that you rank number one. You may not rank number one because your competitors maybe doing it so social media adds to that technological reputation protection as well.
The third area that we talked about is enhancing public relations I think you understands what PR and media relations is and certainly social media allows you to be your own media and allows you to you know get a lot of you know [column inches] on the internet and build an audience for your own stuff without having to go directly to meet your folks.
The fourth one is building community. A lot of people talk about that one and we talked about ways that you can build a community like building an actual online social network and driving people to it but then there’s also sort of the intangible building community of people that just like you or follow you or comment on your blogs or post on Facebook and become sort of your brand ambassadors online. So we touched on that a little bit as well and then the fifth one is enhancing customer service. I think we all sort of know and understand that. That’s where you’re Comcast and your Dells are gonna come into play in those case studies.[0:15:01] The sixth one facilitating research and development and we found some really good case studies that show obviously particularly among larger companies but if you think about it using social tools then cost a whole lot of money so now even small businesses can do RnD if they focus on doing that in the social media space and then the last of the seven business drivers is actually to drive sales and leads and we talked about some case studies in the book of companies that literally set out to increase sales and using a social media channel and social media strategies.
Speaker 1: Oh, very interesting. I’m really looking forward to reading it.
Speaker 2: Cool. I’m glad. I hope everybody else is too. I would love for everybody to go buy 8,000 copies and —
Speaker 1: Give them to everybody.
Speaker 2: — give them to the people who haven’t already brought 8,000 copies so that you spread the love a little but… Yeah, I would love for a lot of people to go buy the book and we hope it’s gonna be useful for folks. I think we wrote it with the small business owner or the medium you know medium to large business marketer, communicator who are still rather skeptical and maybe not quite you know bought in to social marketing yet but I think people who are already sort of embedded in the space will get a lot out of it because while we do a good job of convincing that first audience we also I think do a pretty good job of saying okay now that you might be convinced or you might be bought in let’s look at how you would strategically plan to use these channels in your business and so I think people who are already bought in are gonna get a lot out of it too.
Speaker 1: Very cool. So for a small business what’s the biggest challenge for using social media?
Speaker 2: By far it’s the time. The time and energy that they need to put into it to understand it. I mean I spoke at a conference back in January that was actually a retail show for guns. It was gun show and this shop owner came up to me unarmed I think and said alright, social media smart guy I work from nine to 5:30 everyday and I cannot take my eyes off of my show room. I have to watch every person who comes into my show room because I have weapons on the walls and what not and I’m a one person show. I’m a one you know like a [0:17:32] [Inaudible] location. When do you suggest I have time to you know be social online when I have to worry about the foot traffic that’s coming into my store and my response to him was you know what I’m gonna answer this a couple different ways that might surprise you a little bit.
If you’re getting enough business without social media right now and you don’t have to drive more foot traffic then maybe you don’t need social media and there’s businesses out there that maybe don’t need to be using it but if you want to increase the frequency in which your customers come back or you want to increase the foot traffic of new folks and you don’t wanna have to spend a bunch of money advertising and what not then I would suggest maybe you go in 30 minutes early or you stay 30 minutes late or you devote a few hours in the evenings for a while until you get used to it to providing some content on your website or building a Facebook page and connecting with some people there and communicating with a greater audience that either doesn’t know you exist but would be interested in your product that they did or the core audience of people who you already know, the first people that are gonna come like you on Facebook are the people who already shop at your store.
So get them to come and interact with you online and then their friends will see that they’re interacting with you and so on and so forth so you can sort of virally and organically grow the number of people that are paying attention to you online and once you have that set up and you get use to the technology you can be sitting there watching your store and update your Facebook page from your phone. You don’t have to have complex computer systems and all that good stuff but at the same time I think that there’s a really good example of a person who may not need it and sometimes there are people who don’t need social media and I think you can make an argument that anybody could use it and it could be positive for any business but there are some people who because of the way that they get new customers, because of the amount of revenue that they have or the amount of revenue that they need maybe it’s not gonna be a top priority for them and that’s okay too.
Speaker 1: Yeah. Yeah, I was gonna say that you’re [0:19:34] [Inaudible] like give away bullets or something but that’s interesting. I was just thinking too as you were saying that you should have a workbook that goes along with your book.
Speaker 2: Yeah.
Speaker 1: Just because I’m so something shiny guy that I see something shiny I can’t stick to a plan. It’s hard for me to stick to a plan but I guess that’s probably why you should work with somebody who’s a you know social media expert or something you know hire them like yourself.[0:20:13]
Speaker 2: Right. Well, and quite frankly that’s another you know big challenge for small businesses is that you know getting help is not cheap —
Speaker 1: Yeah.
Speaker 2: — in general. Now, there are some you know alternative options like anybody can go to Google and search for what they’re looking for or how to set up a Facebook page and you can find you know resources out there that can help you do that from nothing but most small businesses because of the time commitment and because they’re focused on you know a lot more than just marketing much less social media marketing they need an easy button. They need you know somebody to do it for them or to at least hold their hand for a little bit to get them to be able to do it and it takes time investment and if you’re gonna hire somebody to help you it obviously is gonna take a monetary investment and there is not a lot of people who are doing that for cheap because the demand is so high.
Speaker 1: Uh-hum.
Speaker 2: And so we’re in one of those worlds where the supply and demand in economics just say if you know something about social media and you can help businesses you can charge for it and demand a fairly high dollar these days. That’s unfortunate because that leaves a lot of small businesses out of the equation.
Speaker 1: Yeah, but they can read your book.
Speaker 2: They can read my book or they can join my learning community which is the low price of $25 a month.
Speaker 1: A learning community. Tell me about that.
Speaker 2: Yeah. So exploringsocialmedia.com is it’s sort of based on the learning community premise so we have all these great content that like we have qualified content of how to build a Facebook page and how to FTP files to a server and you know all the different little technical tricks that you might need to know if you’re setting up your own digital presence. But then that content also scales up to how do I develop strategies. You know how do I measure you know social media activity so on and so forth.
So we get really in depth in these topics too but instead of having a learning community that also had a question and answer form beneath it we flipped it and so the premise of exploring social media is you don’t have time to search all this content you need somebody to answer your question. So you come in and ask your question and then myself and a couple of other digital marketing practitioners are basically on call to answer your questions and we’ve had questions that range from how do I add an administrator to my Facebook page all the way to I’m developing strategies for a nursing home and I need some advice and some ideas and our attitude is if you’re paying us to be in our community we’re gonna answer your question regardless of what it is.
Now we’ll tell you hey, I may not be the most qualified person to answer this question but here’s what I think or I’ll go out like I had somebody come in the other day who is a member of the community who works at a digital agency and so they asked a little bit more advance questions. They’re not worried about the one on one how to stuff. They’re worried about hey, I need to know what Facebook applications are good for contest. You know they’re looking for recommendations on products and what not and they asked an SEO question that was beyond my personal understanding and so I reached out to a friend of mine who is an SEO expert and said hey, a member of my community asked this question can you help me answer it. And so I tapped into my network of resources to help answer the member’s question as best we can.
It’s myself, Tamar Weinberg who has offered the book New Community Rules you know marketing on the social web. There’s DJ Waldo who used to be with Blue Sky Factory, he’s kind of an email marketing expert but also a social media digital marketing strategist. He’s in there. Nick Yoon who used to be the lead digital strategist for Yum! Brands which is KFC, Taco Bell and Long John Silver’s.
So we’ve got some expert level opinions in there that can help people answer their problems and then if you come in and you ask a question like I need to know how to convert my company. I set up my company as a Facebook Profile page and I need to know how to convert that then we simply answer the question by sending you a link to the lesson within the community that shows you how to do that and we show you how to do things via screen tests. Sometimes we do the little talking head just kinda talking to you to the ideas and then we have also obviously a lot of written content with instructions as well on how to do certain things. So it’s a pretty well robust resource for people. We haven’t put a whole lot of marketing you know money behind it or anything. It’s been kind of growing organically. There’s a couple hundred people in the community now and we’re being helpful and useful in answering their questions.
Speaker 1: That’s very cool.
Speaker 2: Yeah.
Speaker 1: It’s a really great resource for somebody to use. Who’s in that community?
Speaker 2: The guy who owns the gun shop. He’s in there.
Speaker 1: Oh, really. Oh, that’s great. So what kind of local business if they just wanted to start out what do you recommend they do?[0:25:05]
Speaker 2: Well, the first thing that I would recommend any business does is do a little homework first and know what you can get out of social media marketing and those seven business drivers that we talked about those are the seven you know main things and once you understand those the best starting point for you is to decide which one of those you wanna focus on because if you don’t start out with a goal or with a set of goals then you’re always gonna be frustrated because you’re never gonna know how far you’ve gotten.
We used the analogy in the book you know participating in social media as a business without a goal, a plan and some objectives is like piling the family into the van getting to the end of the driveway and saying okay, we’re going on a vacation and you haven’t booked hotels, you haven’t packed, you don’t know what the weather is, where you’re going because you don’t know where you’re going, you don’t have snacks in the car for the kids, you haven’t put the DVD players in the car so they can watch movies. Your vacation is gonna be a nightmare and you’re never really gonna know when you get to where you’re going because you haven’t planned to go anywhere and so that’s the same thing that happens with businesses that are like okay, I have a blog, I have a Facebook page, I have a Twitter account, I’m social or what are you doing with social. I’m joining the conversation. Okay.
Well, what are you asking people to do? What do you mean why am I asking people do? You’re not allowed to sell these social media. Well, what are you getting out of it? Well, I don’t know. What are you trying to get out of it? I don’t know. And so the most important thing you can do as a business to get started is figure out what you wanna get out of it. Is it better customer service? Is it sales? Is it insights and ideas from your customers that will help your business? Is it you know a community of advocates and loyal followers who will promote you online. Figure out what you want to get out of it and then focus your goals there.
Speaker 1: Very cool. So one thing I wanted to tell you too is that a lot of people that was in this show, all four of them, they were all events and meetings professionals basically and that you were the keynote at our very first Event Camp and I don’t know if you’ve been following Event Camp at all since you came and spoke and it was really cool the way you use the Twitter for you that was next to you just a couple of years ago.
Speaker 2: Yeah.
Speaker 1: So the Twitter Feed that was actually was great that you turned in and was looking at it while you were talking and you were answering questions from the feed which I thought was very cool because no one has ever really done that since but we’ve had them now just to tell you that we just had it in Europe. It was the last one and they’ve been all over the world now and one is coming up in New Zealand and they’re happening all over the place which is pretty cool and you were the one who started it.
Speaker 2: Yeah.
Speaker 1: You started it so people should know that you were one of the founders so to speak of Event Camp so.
Speaker 2: Oh, that was very cool. That was at the [Roger Smith], wasn’t it?
Speaker 1: Yeah.
Speaker 2: Yeah, that was cool then. I remember that.
Speaker 1: Yeah, and there’s one coming up at Vancouver and you know but a lot of the people who goes to the show are [0:28:08] [Inaudible] so I wanted people to know that you’re a very good speaker. So people should – are you still speaking I’m assuming.
Speaker 2: Oh, absolutely. I’m in the midst of — I’m booked to speak at least one event every week through in the middle of December this fall so but it’s part of the book tour. I mean I’m…
Speaker 1: Yeah. Yeah. Yeah.
Speaker 2: I’m trying to promote a book so it’s a little higher —
Speaker 1: Sure.
Speaker 2: — higher frequency than normal but yeah, I typically I do a couple of events a month and I stay pretty active out there on the road. I do a lot more non-social media events you know an industry trade shows and what not because I’m trying to reach that audience that hasn’t quite adopted social media yet but I still show up at the Blog World in the Southwest and what not so you know I keep my road bag packed.
Speaker 1: Yeah. Yeah. And you’re speaking at Blog world that’s right coming up.
Speaker 2: I will be in Los Angeles. I’m really looking forward to it. I think we’re probably gonna be putting together a little book party celebration for the book. So yeah, it’s gonna be fun.
Speaker 1: [0:29:09] [Inaudible] slushies.
Speaker 2: There will probably be slushies. If they don’t have any on the menu we’ll make them make some. I think Chris is gonna come too so we’ll have to revitalize the slushy thing.
Speaker 1: I’m not gonna come.
Speaker 2: Oh, come on. Don’t be a party blooper. Just don’t take [Laughter].
Speaker 1: It’s not possible. So let’s see. So where can people get a hold of you and give us all your — I’ll put it on the post too on the blog post but share where people can find you.
Speaker 2: Sure. The easiest place to connect with me is probably on Twitter. I’m @JasonFalls. I’m typically Jason Falls on most social networks so you can find me on a bunch of those places. social mediaexplorer.com is my blog. We tried to produce some really good content that makes people think about social media and digital marketing a little bit more intellectually thank some other blogs do but we try to stir up some conversation there. It’s certainly exploringsocialmedia.com which we talked about. Come there and check out the learning community and if you’re interested in the book which we hoped you are nobullshitsocialmedia.com. We’re trying to make that real easy for people to find. You can order it there from our publisher or from Amazon, Barnes and Noble and [book Smullyan uplift].
Speaker 1: Very cool. Alright. Well, Jason I really appreciate you taking the time to talk to me. I know you’re a very busy man so thank you.
Speaker 2: Well, I wouldn’t miss talking to you for the world, Mike because since that first slushy bar incident it’s good to hear from you because we worry about you sometimes.
Speaker 1: Yes. Yes. Thank you and yeah and I’ll see you probably see you down in Blog World.
Speaker 2: See you there.
Speaker 1: Thank you again.
Speaker 2: Thank you.
Speaker 1: Okay. Bye. Bye.
We appreciate and thank you for listening to the Meetings Podcast. Please email with any questions or comments to [email protected] The Meetings Podcast theme music comes from the Delgado Brothers which can be found at delgado brothers.com.
- Jason Falls: ‘No BS’ In Print, In Person, Online (mpdailyfix.com)
- Jason Falls & Erik Deckers on MTB Radio (marketingtechblog.com)
- 2 Minutes of Jason Falls: Why He’ll Never Miss a BlogWorld Event (blogworld.com)