On todays MeetingsPodcast Mike McAllen interviews Josh Tickell on his upcoming Keynote at IMEX America.
Speaker: Josh Tickell
Title: Managing and Marketing to the Future of Generation Y
Date: Wednesday, October 14, 2015
Time: 8.30 a.m. – 9.30 a.m.
Born from 1980 to 2000, Generation Y (a.k.a. “the Millennials”) is the largest generation ever with 80 million people in the United States and 2.3 billion people worldwide. As the most digitally connected and educated generation – they have a keen eye on what it will mean to live on earth in the near future – making them intensely interested in sustainability.
As a film director who specializes in making movies with environmental messages popular with the 18-35 year old demographic Josh Tickell will reveal the secret world of social and psychological triggers that drive this generation. You will learn how their “future-focused” value set differs from the previous generations (“Generation X” and the “Baby Boomers”) and – most importantly – you will learn how to tailor your sustainability policies, communication, HR and customer service to meet the needs of the next generation of the marketplace.