This week Jon Trask and I are working on creative production for a great client of ours.
As we got started the main questions we had for our client were about the audience:
Who is your audience?
What styles do they learn from?
What generation are they from?
Are you thinking about what your audience wants to hear? What is beneficial to them and not necessarily what your executives want them to hear?
We understand these are really tough questions to ask in a planning meeting with your boss (yes, those executives) but questions that need to be asked to ensure a great meeting takes place.
After we gain this knowledge, we can talk about the next steps building the theme, look, feel and hopefully add some engagement opportunities. (videos, corporate theater, interactive technologies, games etc…)
The below video is a fascinating way to look how we are teaching our countries kids. Seems our educational system is built for the industrial revolution, which spits out worker bees.
What about your meetings? What are they spitting out? Are your meetings built the same way? For a different time or audience? For a different generation? Are your meetings the same every year?
By the way, after coming back from EventCamp in Chicago last week; where Grass Shack Events & Media producing the Hybrid portion of the meeting with Sonic Foundry. I was very interested to see how RSA used a Graphic Recorder to go back and do a Graphic Recording of Sir Ken Robinson to make this Hybrid Video-(see below)- Cheers to the RSA conference for this awesome engaging video.
I have watched it several times now and it intrigues me.
Graphic recorders are a great way engage attendees and to give your content legs after an event. Grass Shack Events & Media was hired by Hewlett Packard (HP) to produce several such meetings- keeping in mind HP’s key priority to ensure that the messages were retained by participants. http://grassshackroad.com/hewlett-packard to do this for several of there meetings. After the event the attendees were given a hard copy to post in there offices so they could see the direction and actions that were presented at the meetings. HP’s key priority was ensuring that the messages were retained by participants.
Would you like to use a graphic recorder for your next meeting?