Mike: Greetings and welcome back to the Meetings Podcast my name is Mike McAllen I am from Grass Shack Events and Media, we are a production company out in California, we have a satilite offices in Hawaii and one out in New York and we do meeting production and we also do a lot of video production which I am going to talk a little bit about later on in the show. This podcast is for event organisers who want to produce engaging programs for their attendees plus empower organisers with new tips and resources to take their careers to the next level; you can find all the links and transcripts on the Meetings Podcast website, which is actually being revamped right now. So, today the plan was to have a summer reading podcast, that is what all this was going to be about but we kind of shifted it because some of the people I was to interview scheduling was really hard, so time plus work, my travel so I was going to besides talking to Chris Brogan who I interviewed and whom we will listen to in a little bit, I wanted to interview Judy Greer who married one of my friend Dean Johnson who has been on the show before if you remember, he is the Executive producer of Real Time with Bill Mahar on HBO and he was on and I started talking to him and Judy was writing his book and we got it, Carrie my wife and I read it and pretty funny, fun stuff and I thought it is a good summer reading book it is called “I don’t know where you know me from” which if you know Judy Greer you will know that because she had been on like everything, she is all over the place, 2 ½ Men, she is on Big Bang Theory, she is on Archer, she was in the Descendant, she has been in all kinds of things, she is all over the place. So, her book I wanted to..so the scheduling hasn’t worked out yet so I thought I could put Chris’ book down the feed here so you could hear all about it, maybe buy it and read it and his book is called “Freaks shall Inherit the Earth-Entrepreneurship for Widows, Misfits and World Dominators”. When I interviewed him I hadn’t read the book but I have now and it is a really great book you should get it, it kind of opens up your eyes about kind of where you fit in stuff, it is just a good book, Chris writes really well. The other person I wanted to interview was Dave Delanie who is in the queue to go interview and he wrote a book called “New Business Networking” and we are going to schedule that so I am going to send it down the feed later on, I will put it in the segment, mix it up a little bit for you so you don’t get them all at one time. And so today before we do Chris interview I wanted to do a little segment of my own called “Top meeting trends for the second half of 2014”.
There is five of them, so first mobile is everywhere, mobile apps can give your attendees what they need to get a great experience at your event, whatever type of event or meeting you are having. There is conference guides that is just essential now to have it on an app because the printing cost and everything it is a really better show for you. A lot of people still want little hand guide or conference guide but you can really make those a little tinny ones for if somebody wants one of those or actually make it printable off of your app that way if they want it so badly they can print it. But it saves money, it saves the environment and you’ve got to have one these days.
Crowd sourcing is a big one now with these mobile apps, you could do polling, you can do sharing for the crowd sourcing, another one is you could find places to stay now for your meetings, you can go to use AB&B, you can use travel to make your arrangements right on your app, you could use kayak, it is a great app for finding good flights, once you get the place, ground transportation use hoper lift, really cool ways to get around.
Then meeting people there is curious and Snooze so you can meet people at the event, actually it was on the event tech podcast, Julius recently talked about AV for Planners, curious is the sponsor of that show so that is very cool. And so the second thing top of meeting trends is content creation tools. Content is king, I know that has been said for a while now but it really is and if you are putting on events or doing conferences, you are going to have a platter of content and data out there that you should be gathering if you can amidst all the rage for SEO, they talk about content marketing, so everybody is doing videos and working on their websites trying to put information on there to drive people to their site. Well this is a great way to increase your attendance at your conferences is start collecting the stuff and start sharing it, getting it out there “content is king”. There is a lot of these curetting conference content apps, tools that you can use, one of them is storify, conferize, that is a really good one too that you can kind of boost the eye balls on your event, broadcast this stuff out your content you are already making to enhance your event. So that is number two, content creation tools.
The 3rd top meeting trend I think is video, I have owned video production company and meeting production company now for way too long, I guess it has been 12 years or something, around there it has been a long time, 11 years-Grass Shack Events and Media, I am amazed at how many more videos we are doing these days and it has gotten much easier but we are doing full on production broadcast but people are using them for so for example we are doing AVON foundation for women, they do all the breast cancer, great stuff fighting breast cancer and actually what we are doing for them which is kind of interesting is we shot video of a program that they use the money from the walks, breast cancer walks to train scholars or doctors from other countries, brought them here, train them and send them back to their countries and it is really amazing and sad but it is great that AVON is doing something like that, they are shooting these videos to show what they are doing but there have been like 2 breast cancer doctors in the whole country and the doctors there will see 19-20 patients a day or something, lots and lots of patients anyway. So that we are doing some stuff for an advantage core we are doing a video podcast for them so we are shooting that as well, though it is just video I think it is just crazy right now, important that you start doing video, in fact we were talking about doing this podcast, it is video but as most of you have seen me I kind of have the face for more audio podcast. So we are all walking around with a video camera in our pockets, with our mobile phones and the microphones and the capabilities of our phones are pretty amazing, you can edit your own stuff I don’t know if you have seen the guy who did the Las Vegas video recently it has been all over the place and he is a crew guy and I liked his name and I have worked with him before, he isn’t a video guy but he is a Watson production and he was stuck in Las Vegas and he just did a whole little video on his phone, posted it when he got home and it has gotten like 7 million views, he has been in all these shows because he did like a music video, really great. So there is also some things that you can use to get your stuff out there to TV you should try, little back we had Michelle Bruno on and she was talking all about pop up TV and they are kind of a distribution place to get your videos out there, of course you tube is like the most 2nd biggest most popular search engine there is in the world so getting your videos on there is really great for search for your site or to find your conference because video is so engaging, you watch something in here it is really fantastic so you should really think about it and plus the cost has gone way down to do it, if you want to do it on your own you can really get some really great stuff and just shoot it, get it out there, get it out to the world.
The fourth thing is internet speeds and transparency, about the internet speeds I have been going to a lot of conferences this year the 1st half of the year and I really noticed how much faster and how much better the wi-fi is in the past it has been bad, in fact yesterday I was in the giant games in San Francisco and it is called AT&T Park downtown San Francisco and I was amazed that you can’t even get any service there, it is kind of embarrassing but that isn’t a good example for what I am saying but a lot of the places I have been to now going to the conference halls, all over the place the internet connectivity is way better and it has to be with you know the first thing I talked about mobile you need that, you need at least areas people can go to, to get on the internet but I have seen it just has really been very robust and transparency around it is really great for knowing more about what you have to pay for, how it works, it is really great.
Number five; social media, social media is all over the place now, conferences, twitter, facebook, Linked In and really a lot of these other stuff that I am talking about, social media is being social with your media a lot of companies now they have a budget of their own for social media.
So that is it, that is my five top meeting trends for 2nd half of 2014, quick overview; number one-mobile is everywhere, two-content creation tools are important, three-video, four-internet connectivity and five-social media. So now let’s get into the conversation I had with Chris Brogan, Chris is a friend of mine so I think we kind of went off on a tachyon and on different things but let’s go, his book is called “the freak shall inherit the earth- Entrepreneurship for widows, misfits and world dominators”.
Alright, welcome back to the meetings podcast this is Mike McAllen we have a returning guest Chris Brogan, hi Chris!
Chris: I can’t believe I am back here; you have really spruced the place up since last time!
Mike: I really have, I am working hard on it. Chris you are a wonderful speaker, you are an author, you are a write, you have blogs, you have a magazine, you do all kinds of stuff. But why don’t you tell us a little bit about this new book you have that just came out?
Chris: I wrote a book called the freak shall inherit the earth and it is a book very specifically about entrepreneurship for widows, misfits and world dominators and all premises that there are people who have thought that they were or weren’t entrepreneurs based on their concept of Harvard educated etc. And it would definitely be hard to say that everyone comes at entrepreneurship the same way and you have a lot of people have thought “ooh, I must not be one of those because I don’t want to start herbal” and it turns out there is a lots of people who, how I define fracture of people who want to do things in a very different way, who have a very big passion that might outstrip the people around them passion for something specific and they might want to work with very specific kinds of people and are trying to figure out a way to make business happen around that. I mean if you think about the way meetings go and you think about for instance associations you know when I go to the glass association meetings and it is people who make glass for smart phones, they have weird insight jokes that no one else gets and yet they are kind of all on the same page there and so in their little community anyway they are freaks and it is just how do you take some of that outlying energy and make it into something useful for your business?
Mike: So great when I saw you recently in Portland and the Pioneer Nation and when you spoke there and thank you for breakfast because you bought breakfast and I really appreciate that the same thing about entrepreneurs there I was amazed at how many different, I have never been to a conference like that every single person was so different the lady we sat with, Kim Reid she is like a Chinese medicine person and they must have their own language obviously but you know the same kind of thing, it is amazing to me how there they are so many different, they had along those lines there are so many different people doing so many different things and they were all entrepreneurs.
Chris: And what was interesting is that there was a mix of people in that group who were already making in some form of fashion but they really had the opinion that they could definitely do a lot better there were a lot of people who were making it and a lot who were sort of faking it to be there and saying I still have a day job but I am trying my damn to figure out how to run my own ship! And in writing this book I am publisher of magazine called “owner magazine” and writing this book one of the other things I was telling people was that it is really important to understand that no one necessarily wants to be a freak they just kind of are but a lot of people want to be owners and so the idea of writing this book was how do you go from your freakiness to being an owner of some kind?
Mike: So tell me about ‘Montue’.
Chris: So it is an okanohoawa words speaking about our languages that nobody else has, it isn’t Japanese I found it is only okanohoawa it means family and it is the family you choose. So in our regular families we have people that we would probably willingly strangle that are our blood relatives but in the case of Montue it is some people you choose to be with and so I would consider you in my montue you are somebody that I hope succeeds and does well in whatever and you aren’t necessarily a client and I am not necessarily a client of yours, it isn’t necessarily the money it had to change hands, it is just that we want something better that what we would want for the average soul walking by us and in thinking about that when you start thinking about who belongs in your mind shoe I used to do calls earlier on in my career when I was running an agency and I would do calls and my kids would be in the background and if somebody had some kind of disdainful comment about the fact that they could hear my kids while I was on the conference call, I would cease business with him because if you don’t love kids you are probably not my compassion and so I turned down a few hundred thousand dollars in business over the years because you were the kind of person who didn’t like kids and so you know that is what I mean, montue is really knowing who you want to serve and really sticking to that and that is whether or not you are being paid kind of mindset but once we really know the people we want to be around Mike and I know you know this, it really changes how we choose to spend our time and the quality and value of that time again with or without money is a much better experience all the way round.
Mike: So, this is like a normal business book, is it a business book?
Chris: Oh yeah it is a business book no question, it is 100% it is in the leadership and management section of any store you go into and it is a real life hard cover and pages made out of paper and the premises in there are how to structure a framework, how you are an employee-preneur so maybe you haven’t really left the day job you are the person who is an entrepreneur and someone else’s salary, how to create systems, how to worship the obstacles and challenges that come with it I mean it is all business advice so James Alture was kind of right to say it is kind of the bible for start-ups and starting your own business but to me you can hang on to business for 20 years and find some fun and entertainment in there.
Mike: I think it is a great idea to open this up because my wife and I have this conversation constantly about we call it Kerry Inc, my wife’s name is Kerry or Mike Inc, it is like if you are having a bad time with work and you are working for someone you have to realise that you have your own company within basically because your life is your company and this kind of seems to be kind of what you are getting at but we always go back to that and we always tell friends that when they are having a horrible time “hey how are you doing with Chris Inc, how is the company coming?” like you have your own company within and that is kind of what you are getting at. But so more or less it is basically to talk about your passions I mean to go after your passions?
Chris: Sellable passions because I mean I tell people pretty quickly in the book that there is something that you might be really into it and other people aren’t. You can be a very avid doughnut collector and have jars of great doughnuts not a lot of money in that market, I know I know you think maybe otherwise but I can tell you not so much.
Mike: Alright, so the freaks shall inherit the earth is on the summer reading list for everyone listening to the show I guess now there must be because I am going to read it, I haven’t read it yet and I am looking forward to reading it.
Chris: It is fast too it is like under 200 pages I don’t know how I did that because I intended like 240 or so but I must have left 40 out on the floor somewhere so there is like less than 200 pages. This really nice guy Terry Brook told me he read it 3 times right before our interview and I said that is a little excessive but he is a nice guy.
Mike: So, tell me more about the magazine too.
Chris: Ooh, that old thing, so owner Mag I decided to launch a digital business magazine and it is digital only you can’t go to parents and pick it up or anything like that but it is called owner magazine, it is ownermag.com and it is a how to business magazine because I was amazed all the magazines that you and I know for business when you go read them there is like lot’s of profiles of Mark Zuckeberg’s and Marisa Meyer and Patricia who runs a chocolate shop in my town she is trying to figure out how to get people in beyond the four major chocolate holidays, Easter, Halloween, Valentine’s day and Christmas, she is like where else do I get people to buy chocolate in my store? She doesn’t care what Mark Zuckeberg’s past stores, she doesn’t meet something. How is Marisa Meyer going to turn around yahoo and change her life so I just decided to make a magazine for owners?
Mike: Very cool, alright so do you have any other summer reads that you are looking forward to?
Chris: I have quite a mix of books on the go right now, I am reading a lot about mental toughness which is what Jacqueline my girlfriend is doing for her PhD so I am reading a book right now called “Unbeatable Mind” by Mark Divine, his other book which might be a little more accessible to you is called The way of the seal which is how you can think like an elite warrior to lead and succeed and so kind of not exactly light reading but I am enjoying it. For light reading I am reading a book right now…I am reading fun books.
Mike: Okay I like fun too, tell me fun ones.
Chris: Okay I am reading “Pattern recognition” by William Gibson for like the 9th time.
Mike: And that is in my queue from listening to your podcast I think because I was just looking at my own books because I was trying to get what am I reading and that was one of them plus this one, the way of the seal from your podcast and talk about your podcast too.
Chris: Oh, that old thing? I do a podcast called the owners mind and it is in interview format, it is two or three people per show it used to be a 20 minute show and now I have made it an almost an hour by putting three twenty minute bits together and they are sort of themed so the last bunch that I put together was kind of artsy, fusty people like Shelly and Brian who wrote a really good book called love, skip, jump which is she made the TV show I think it was extreme makeover or one of those like a big time TV show so she is fancy hangs out in LA and she was doing one of those give money to hungry kids in Africa kind of charities and someone came along and said you know those things are fake, right? You know that that money doesn’t actually go to the people; you know there isn’t even a little girl that you are actually writing back and forth this is some fat old man in an office somewhere. And for some reason like she isn’t a traveller, she isn’t much of any of that stuff she just said you know what, I am going to Africa and I am going to find this girl. And she gets a plane ticket, tells her husband, her husband was like you are so faking that, you are so not going to Africa and she was like I am doing it and she goes like totally against her human nature and then she finds the girl and the girl is exactly the person in this story and so she turns it into a charity. So she launched skipone.org which gives 100% of their money, it is like 100% pass through of what you give to hungry people all over the world and it is basically like skip a meal feed a kid and so the book; love, skip, jump is kind of that plus she is a religious person it is very much a religious book it is done by Nelson Book Publishers which is a Christian thing but if that isn’t your deal, read it anyway because every time she says God, just say whatever your higher power is and you will still see how living from your guts and your faith is a really powerful choice.
Mike: I think that is interesting to hear you say that because I think people are so kind of separate in Fox news and then CNN or whatever it is. Like people don’t read stuff that isn’t in their wheel house and I think that is kind of annoying I mean I am not a big God guy I kind of lean more towards kind of the Buddhist way of living but I am raised catholic but I do listen sometimes to the racial and bump style in the car just to hear even though it makes me angry but I listen to it anyway just want to get other opinions which I think people miss out on sometimes.
Chris: I agree I think that us staying homogenised within our little…us staying in that set is dangerous for a lot of reasons one is every time our thoughts kind of calcify we can’t get out of our own way like we just believe so much that now we can’t see any other opportunities. The other is that if you consider those people your enemies which I don’t I can say that it is probably important to understand how other people’s view points are being formed out there so you could better adjust your language so that you make sure you are heard in the way that you intend to be heard I mean communication is all about being understood it isn’t just about saying something and so I think understanding how to put your words in an order of operation that makes the other person get it is a lot more important than sticking to your guns and your belief systems I mean knowing what somebody else believes doesn’t change your believe system.
Mike: Alright, so how about fun, fun books do you read anything that is just purely fun, fun? I mean the way of the seal and those kinds of books?
Chris: That isn’t fun!
Mike: Well your life is fun you are a work out machine but do you read like just purely superman comic books or something?
Chris: I do, I read comic books like crazy, but I don’t have any favourites right now because the whole industry is just imploding in bad ways it just makes me so miserable but I like the video game ‘Heilo’ it is Microsoft x-box game and whatever and I just totally love it and play it for sort of kind of burn downtown sometimes which is rare but when I have time to waste that is what I waste it on. So I am reading this book by this lady named Karen Travis who is this si-fi author and it is ‘Heilo’ it is called model dictate and what is interesting about it is basically the weird back story, the Heilo games is that the character they are playing is an orphan that someone stole and genetically modified and made into super strong killer so that he could save the human race. And so basically all of the characters in the game are actually abducted children forced to grow up into warrior-hood so once you hear that you are kind of like wauh, that is a really weird and AV story, so this story is told about a guy whose life was torn apart because his daughter was taken for the program and so now he has lost his mind and he wants to take everybody down because they are stealing all the kids and I think that story is fascinating because you can see where it points to kind of understanding the mind of who is being labelled as a terrorist and yet you could see the same happening in the modern world. So that is as close fun as it gets and it is absolutely nerdy, chewy si-fi kind of thing but it is also, unfortunately it is still a thinking person’s book and you still have to kind of put your head in it.
Mike: Awesome, yeah I have one other person who is putting up this podcast much like yours last couple of months with different segments so I wanted to have a summer reading kind of podcast obviously talking about your book and then one of my good friends from college married an actress and she just wrote a book and I am trying to get her on too, Judy Greer she is like on Archer, she is like on every commercial on TV I don’t know if you know who she is, she was on “arrested development” as the crazy secretary, kind of lifting her shirt up.
Chris: Yes, and she plays like the secretary of state person on Archer too, right?
Mike: Yes and then she is also on two and a half men, she is like on everything but anyway she wrote a book too called “I don’t know what you know me from” which is great and I met her and she is such a cook I am trying to get her here on too but I thought two of you are couple of kooky people that I know that are very successful.
Chris: If I am partnered with Judy Greer I just take off my shirt!
Mike: That is great! Alright well Chris the book is called “The Freak shall inherit the earth- Entrepreneurship for Widows, Misfits and world dominators” I look forward to it and I really appreciate your time I know you are a busy man.
Chris: No I am not, I like you Mike McAllen I am so glad to be on the show.
Mike: I like you too and I hit the gym and I will talk to you later. Okay Chris thank you very much for being on the show, Chris is such a good guy, I wanted to first of all thank Chris Brogan for coming on, I wanted to thank Mike McAllen-that’s me for my trends I hope you found that interesting, we just got back from IINFOCOMM which I also wanted to say and had a great time down there found so many AV companies that had a tour to AV for Planners company, I wanted to thank IMEX America for sponsoring Meetings Podcast I just was talking to them about starting in on the podcast for the upcoming show in October, also I offered up to do some photo shade tree foundation down there in Vegas that they do all this, they have the weekend before or if you are going to IMEX scheduling to come down to help out at the shade tree for the volunteer portion of it. Those things are so great when you go and do the philanthropy things for these bigger events because you do meet other people, besides helping out you are really meeting people and I have always enjoyed going to that of course. So I want to thank IMEX America I look forward to those podcast too they are going to come down the feed coming up, I also wanted to thank AV for Planners for sponsoring this podcast and another thing which I wanted to say, you know there were some things that I didn’t talk about that were the trends for the next 6 months of 2014, there were a couple of things that I wanted to talk about that I think other people are saying that there is big trends but I think they are going to be coming in the following year, I think the wearable’s like the Google glass, I think that that is going to take a little time for that to people to really kind of accept it I know when someone walks up to me with Google glass and I have met several people with it I am kind of uncomfortable because I don’t know what they are doing with it, it could be video of me, they could be taking pictures of me, they could be looking me up on the internet which is fine but I just I still feel that like I kind of it is like me holding the phone up at them with like looking at them. So that is one thing I think is coming in the future I think when people get more comfortable with it another one is the geo gating technology like the eye beacon I think that is really fantastic and that is going to be cool and that is kind of the whole geo fancy in around your event so you would have like beacons at the wall, I Beacon is the company that is doing it they are kind of ahead at the game of the whole thing but you could walk around where they have a geo fence around the hotel maybe if that is where your conference is at and it could send you notifications when you walk around different places and I think the opportunities around that are amazing, the gamification, the analytics for everything, you get analytics for how many people are standing in one spot I mean that is mind blowing though that data portion of that you know you can automatically be checked in if you are part of that when you walk into the conference using that you wouldn’t even have to go wait in line, get a badge and then any content you wanted to push of course it is like the big brother thing which is happening more and more your privacy, where you are that kind of stuff but I think that is the future also. And so that is it, I hoped you enjoyed this podcast it has been tougher lately to get them up here I have got lots of work putting this podcast up and if you have anything you want to share with me to make them better, if you know somebody who wants to come on the show, you want to come on the show please contact me because the way we have the segment set up nowadays it seems like I can get everybody in here. So thank you again for listening, if you have a moment go up to Instagram and take a picture of yourself where you are listening to the show it is kind of fun to see people where they are at and just mark it #meetingspodcast and that is it. So have a great day, have a great summer we will have some more show coming up if you want to get a hold of me I am [email protected] or [email protected] or [email protected] or you just call me on my phone925-699-3190 I usually have my cell phone right with me so I would love to talk to you and please enjoy yourself and have a great day.