I have been following this space through some of the leaders of this developing landscape and market.
Scott Sigler had an interesting twitter post yesterday saying how he cant understand how some people can speak at events or be on panels about social media, podcasts etc when these folks blogs have no comments or no ads to speak of on their podcasts, few listeners or any traffic at all. Yet they bill themselves as consultants. Shouldn’t a consultant be successful at what they consult at? Making money consulting companies where they cant make money themselves, this pissed off Sigler.
He makes a great point though. Also something for folks to take notice of. It is the wild west out there right now in the social media space and not many folks are making a living at it. Lots of books have been written about podcasting and I keep buying them. Yet they all say the same thing. Scott himself is a great writer and audio book podcaster and he has used this space to sell his books. He is a great promoter of his works. (sciencey fictiony) I saw him speak last year at the Podcast expo. He is really confident speaker and works with companies to produce podcasts. I found him to be quite an asshole. Yet, I usually feel that way about people who are smarter and more talented than me. (see Chris Brogan post- asshole or snob = >mike)
I heard on a podcast yesterday while I drove into San Francisco to my Kiva.org meeting about the podcast I produce/host with them www.kivapodcast.com. This Week in Media talked about a writers strike which maybe coming up next year. Alex Lindsay another leader in this space talks about this being a great opening for podcasters and consultants. Again the landscape is shifting. They will need talent, producers and consultants. They also mentioned how people of their age grew up n TV, their parents grew up on TV. Yet, our kids are growing up on computers. If given a choice these kids will head to their computer before they watch TV.
CC Chapman I heard his podcast Managing the Gray yesterday while I was jumping rope. CC who I briefly met at the Podcast expo. (Weird moment – walked up to CC at the Podcast expo and I didn’t know what to say- its weird because I know all about him through his podcast so I didn’t know what to ask < -- can you say dumb shit mike? :)) In CCs podcast he talked about speaking to a group of people at a conference and most of them had such a basic grasp what he was talking about. I also heard Chris Penn say the same thing while he talked to a group of 18 year old students. Chris said almost everyone had a ipod, yet when he asked how many had podcasts downloaded on them nobody in the room raised there hand. They also did not have itunes but all used Limewire. (whole other conversation) CC has just left his position at Crayonville.com. And is now a freelancer. It has been interesting listening to his journey into the freelance world. Sounds like he is getting lots of offers and he is always a good gauge of what is going on. Of course the exposure he has gotten from Podcasting he is a person Scott would concede as a social media consultant and I think might share a stage with. (I am sure they have already)
Another blog I recently have been reading is Tim Streets blog. I like his take on the videocasting space. I still am not sure about the dark glasses but I like his insight into the videocasting world. I always enjoy watching him speak about story and emotions at events. This blog ives you a taste into the French Maid TV guy. He has some great insights into the “whys” of the new landscape in internet video shows.
I feel like I have a good grasp of the social media space just because I have produced a few podcasts and video casts. I have attended many social media meet ups, podcamps and expos. Reading these blogs I mentioned and others, yet this blog which I have been writing since 2003 has a small following. Probably like 20 readers a day. Not that wonderful. And actually pretty sad. But I enjoy it. So the blog will stay- but the podcast is changing. I am going to combine with two other people in our industry – corporate meetings /events folks to do a podcast which will be the thought leader of my particular niche. I have been thinking about doing this for a while but I think they were wary because it was for my company. My plan is to do a podcast that is a stand alone product. Strategy begins.
I also have been commissioned to do a social media initiative for a Hilton hotel. They asked me. So I will not be a consultant I am really just a conduit of the folks above. Plus with social media I can run things by Twitter and get some conversations rolling.
I wonder how many daily readers could make me a consultant? Or how many downloads? The third podcast I produced brought me 150k downloads in 4 months. Yet that was more in the Tim Street realm of content. Maybe I will learn at Rick Calverts Blogworld next month. If you are going or are in the San Francisco Bay Area lets grab a beer, coffee, martini or lunch, dinner and have a chat. I want to learn more about what other folks are doing in this fast moving space.
Photo credit: newrambler