I attended a get together in Second life yesterday. It was put on by iVillage.com. One thing that I find fascinating is the different people who are drawn to Second life. I was invited by the people from http://overtonecomm.blogspot.com/. They have a monthly get together called Second Thursday in Second Life. CC Chapman met us at Crayonville for the meeting place then we shot off to the iVillage loft.
(That’s me in the blue top and jeans)
About 22 folks (avatars) sat around in the ivillage loft and talked about companies in Second Life. Seems as if marketers, companies and PR professionals are learning to create experiences in virtual environments, versus destinations, which up to now has been the focus. With Linden Labs releasing the Second Life code to open source, this should make the Second Life platform even more interesting to developers and companies trying to build their brands there. Pretty exciting stuff. Remember when companies said they didn’t need a website? Know a company that doesn’t have one now? Landscape is changing!