John Stewart and Stephan Colbert had a rally this weekend in Washington DC at the National Mall. A hundred thousand or more people came to “The Rally to Restore Sanity and/or Fear” and many many more watched at home. Social media paid a huge part of the success of the event. Event planners should look at how social media can help attendance and bring awareness to events.
CBS news said 215,000 people showed up for the rally on Saturday.
Here are some social media stats:
- Livestream: There were 570,000 live video streams of the event through Comedy Central or cell phones. Most watched for an average of 37 minutes.
- Sites: There were more than 800,000 visitors to Rally-related sites on Saturday alone across Comedy Central Digital. They had a Meetup.com page where you could find others to watch in your area.
- Twitter: There were over 120,000 tweets on Saturday. Parks Service tweeted that “well over 200,000” were in attendance.
- Foursquare: An “Epic Swarm” event registered more than 50,000 checkins and 25,000 badge unlocks.
- Apps: Within 48 hours, fans downloaded the rallies’ mobile apps 117,000 times in total.
- Photos: More than 35,000 photos from the rally were uploaded within the mobile apps or tagged on Flickr.
- YouTube: The Rally rolls on with hundreds of thousands of views on many different videos uploaded. YouTube.com
Colbert and Stewart understand that they need to thank their online community for getting behind the rally. With all the hilarity and craziness onstage the message was clear about how you can leverage Social Media to increase awareness and build raving fans for your events and meetings. Maybe not to these numbers but it is clear social media can help greatly.