302 Meetings Podcast Social Tables IMEX Franfurt Visit, Handling Information Overload
On todays show we feature 2 segments:
Social Tables Goes to Europe
1) Claire Harrington CMP and Public Relations Manager of Social Tables talks to Dan Berger CEO & Founder of Social Tables. They discuss Dan’s recent visit to IMEX Frankfurt, Marketplace Opportunities, Technology commoditization (fragmentation) and what that means for meeting planners, Meeting Automation/Strategy. Check out SocialTables.com
You can find Dan on Twitter
You can find Claire on Twitter
2) Three tips for managing your information overload….(Or…a few simple ways to keep “big data” from crushing you each day)
Elizabeth Glau of Building Blocks Social Media joins Jon Trask of AVforPlanners on the podcast to discuss some of the impacts of the big data overload that most of us end up facing each day. They provide some perspective, as well as some simple tips and ideas to hold back the flood of data and the associated distractions that bombard us all day. So, put down the smartphone and take a few short minutes away from social media to hear a few ways that could make your in-box(s) be a bit less stressful and overwhelming when you get to desk tomorrow.
You can find Elizabeth on Twitter
You can find Jon on Twitter
Mike: Welcome back to the meetings podcast this is Mike McAllen from Grass Shack Events and Media and this is the podcast for meeting and event’s organisers who want to produce engaging programs for their attendees plus empower organisers with new tips and resources to take their careers to the next level, you can find links and transcripts on the meetings podcast website.
Of course I want to welcome you all back we had a bombardment I think if you are looking at your iTunes feed of the pre IMEX Frankfurt show podcast because they are our sponsor and we want to help them as much as we can I really want to thank you for your time and your patience if you aren’t interested in the Frankfurt IMEX show I heard it was fantastic we actually had a little article in one of their dailies which was exciting for everyone at the AV for Planners office and I hope you enjoyed them. So and if you did enjoy them or even if you didn’t I would love for you to head over to iTunes and leave a review about the show that would be fantastic it is under meetingspodcast , you can search and find it there.
So that is about it and I think we have a great show today, I know we have a great show today because I have listened to the whole thing already and one thing along with IMEX Frankfurt stuff is we have a little bit from Dan Berger and Claire Harrington, Dan was actually on site and talks a little bit about his company Social Tables and himself, his history with IMEX they had a booth there which is very exciting and he talks a little bit also about technology commoditization and also what it means for the meeting planners and he also talks a little bit about automation as a strategy which is exciting because that is what I wanted Dan to come on and talk about as a segment producer, so that is pretty exciting.
Right after that we go right into Jon Trask and Elizabeth Glau who talk a little bit about managing information overload they give you some tips for that and so stay tuned for that also and again I really appreciate your time, it is nice to be here in your ear buds, so enjoy the show.
Claire: Hi everyone I am Claire Harrington and I am the Public Relations Manager with Social Tables, today I am going to be speaking with the CEO of Social Tables Dan Berger about a variety of things that apply to meeting planning and the future of technology, so welcome Dan thanks for being on today.
Dan: Thanks it is very rare that I get introduced by a colleague.
Claire: Alright, so you just got back from IMEX 2014 in Frankfurt, why don’t you tell me a little bit about the changes in the market place you found there?
Dan: So this is our 3rd IMEX, it is funny our 1st year in America IMEX America Las Vegas one of its visitors just shock it all in it was actually our 1st industry trade show. So you can imagine early stage tech company walking on the show floor we were really confused we probably learnt a tone and we built relationships just out of the sheer hot spot that we had walking up to different people. 2nd year we got a little bit more involved and became speakers and we actually spoke in a couple of sessions and again got to meet a lot of people and this year we exhibited.
So we have really seen IMEX from 3 different lenses and two different contents, we saw it in Las Vegas and then Frankfurt and we saw it from a visitor lens, from a speaker lens, from exhibitor lens. And one of the changes that I have seen is just the proliferation of technology vendors/suppliers and it was pretty astonishing especially when we consider the small footprint they have on the floor because unlike the hotels and the destinations they don’t need a lot of people because they just need a screen so you don’t need a lot of meetings space just dandling, say the square footage to effectiveness ratio is better I feel like. But we saw like 40 technology suppliers in probably only 10th of the whole space.
Claire: Wauh that is significant, I heard there were about 9,000 attendees there did you feel like you were able to interact with the majority of them or they all kind of flocking to the technology area or did you kind of were dispersed?
Dan: Yeah, you know there were a lot of suppliers, there were a lot of attendees those who made appointments with exhibitors who do technology did so with a very deliberate purpose, to learn about what is outside there, to stay cutting edge to keep impressing their clients. And I was very struck by that, you realise that technology is a competitive advantage for their business whether they are DMTs or 3rd party planner, an in house planner, association planner, a corporate, it doesn’t matter they realised it was a competitive advantage and they realised that the faster they learnt about technology and what is out there, the more effective they can be and the more strategic they can be in their roles.
Claire: That is fascinating so you know 5, 6 years ago technology wasn’t as prolific and it was actually quite frankly a little bit scary for a lot of people just because it isn’t the industry norms and there was like perceived high learning curve, why do you think customers are shifting towards technology now and seeing it as an asset and what do you think the propellant has been that has allowed them to realise that it isn’t as scary of industry to jump into and to align with their company strategies as it may have been used to be?
Dan: I think there maybe a couple of things, you are CMP you plan massive conferences from some of the largest organisations in the industry so you know that expectations from your clients are higher and higher every day. So I think the first thing is just meeting client expectations of constant communication, constant deliverables, always outdoing the previous year, all those things required to be more productive and more communicative and technology helps to facilitate that that is the 1st thing.
The 2nd thing is I think people really care about their careers and they think technology will help them propel them to the next level in their careers. So they look at solutions to constantly deliver better work products.
I think a 3rd reason is the global nature of just business and meetings in general and how groups are moving to more international incentive require real time communication across flat world as Thomas Freedman says so you need these technologies to help people be in touch with one another and to set expectations, realistic expectations in a virtual environment.
Claire: Great, I have also noticed that a lot of tech companies are going towards promoting tones of case studies or having reviews on their websites. Why do you think this transparency is so important to people?
Dan: Well I think there is 2 ways to do a case study, you can write a case study and say look how association x did this or you can tell a story and I think quite frankly we have done a great job of shifting our model away from case studies and more towards stories, stories resonate as we all know, we use them in meetings all the time, we use them in communication so telling the story really is a way to remember. And the reason why that is, is because of something very similar called social groups, when we see other people doing something we are more likely to do it because it has been validated by their behaviour. And the case study/user stories whatever you want to call them help do that.
I want to just quickly go back to the previous question and I think another thing that is driving the technology change and I forgot to mention it is consumers pushing enterprise because consumers are always getting the latest stuff they now expect organisations and their clients and their partners to use that same technology. People who walk into work with an I phone and they get handed a blackberry, people who use Gmail at home and they use outlook at work.
When you have such a disparity in the technology advances between work and personal that creates almost a need. So one of the things that we really believe in is consumer zing enterprise software, taking enterprise software making it really into something really simple to use and therefore that impacts shop satisfaction and it impacts customer service and impacts deliverables it impacts everything when you take a consumer like a hardware or software development for the enterprise.
Claire: Absolutely and to build off with that we are seeing a real commoditised buying from meeting and events planners as it pertains to hospitality focused tech what do you consider to be the biggest opportunity as the search continues to grow?
Dan: That is a great point I mean technology is a commodity that is just plain and simple. The way technology companies can differentiate is through thought leadership and consultation not paying for services by literally offering being consultative and not understanding itself for everyone and through customer service. Taking care of customers once they come on board, caring about their success you know at social tables the naming of our customers care team is customer success because unless they are alright, we aren’t doing our job so we get more of our reports and things of that nature. So commodities is definitely the right word to use when you are looking for technology partners or suppliers you need to look at couple of things number one is it has to be cloud based to allow collaboration. Number two it has to have a very good mobile presence it can’t just be something that you could open on a browser and use it has to have a good mobile presence and have about 95% functionality nonstop. 3rd is that it has to be collaborative so that real time changes happen you know internally at social tables we use a protocol of flip chart and I switch between my mobile flip chart to my desktop flip char t and now my conversations were synced so that I can pick up where I left off it is really, really important. And finally the 4th piece is that it has to be open, software these days has to have API so that different pieces of software can connect to one another so that consumers, meeting planners, hotels etc they have the best pre choice and they could choose what software they want to use and how it is going to talk to one another so that they can feel the platform in their dreams. Because no one company is going to do everything you want so just a recap, the 4 things you need to do when you are looking at technology provider is; open platform, collaborative, mobile and cloud based.
Claire: Absolutely, so with all these commoditisation it signals a huge increase in competition in the market. 2 weeks ago the Cisco CEO John Chambers predicted that brutal times are ahead for top players in the IT industry he actually said that there will be a massive consolidation and that only two of the top five companies will be around 5 years from now. Now granted said these are the largest companies as it pertains to Tech, Oracle, Apple, all of the above but how does that play down and filter into the small businesses such as social tables?
Dan: It was really ballsy of Cisco CEO to say that, consolidation is happening everywhere I am not an economist, I am not an analyst but I mean we are seeing it everywhere. Cable companies are merging, telecom you know telecoms companies are just a few, they are only like 4 legitimate cell phone carriers in the US and they are trying to buy each other out. 18 T just bought Direct TV, IT is consolidating like crazy, hospitality is consolidating like crazy there was the rumour that IHG was going to be purchased by potentially star wood, consolidation is real and it is scary for consumers because we aren’t going to have choices. I mean airlines are consolidating like crazy, united and American is the latest example I mean it is scary.
Claire: So in this world like you said customers are going to become less more satisfied with the fewer options that they have and I think that that is actually why small businesses and entrepreneurs are having such success lately the start up world has obviously taken off like crazy in the last 5 to 6 years and it doesn’t likely on any path to slow down so what is your advice to not only your employees but to other companies out there who are smaller and trying to build that niche to gain that trust of the customers, what will be your advice to keep their heads above water in this very vulnerable time but also offers a huge amount of opportunity?
Dan: Yeah I mean there is so much activity happening at the early stage the problem is there is a lot of activity happening at the very late stage so that middle ground is a bit tough. I think one of the keys is automating a lot of the things that are happening right now so if you find the right supplier for each thing that you are trying to do and then you connect all the dots using open platforms you are going to be in a much better place so for example you can now automate finding the best time of purchase ticket by getting alerts so you don’t always constantly search ticketing websites to get the lowest possible deal, you can automate creating floor plans in our software to find the most ideal set up for whatever objective you are trying to reach, you can automate a lot of the marketing that is happening around events and meetings like the email sending in the touch points and even recording of phone calls you can automate all of those things. So bringing all those things together and choosing the right supplier for each one of the things you are trying to automate is really important. The other piece I think is important is choosing the partner that focuses on exactly the problem you are trying to solve, you have so many options out there doing due diligence on the supplier you want to choose and making sure that they solve the problem you need solved is really, really important. Literally there is 200 registration companies out there I am sure there is one that fits your needs don’t always go with the big bad wolf because there are many that will wag their tail off to please you and it will be a much better fit from a product perspective.
Claire: Well I think it also goes back to what you were saying earlier about customer success the smaller companies are able to be there at a moment’s notice to help you finish kind of these larger consumer companies, techs are already getting to an automated voice mail system for 5 minutes as opposed to a real person. But just to kind of build off of what you just said it sounds like automation really links back to strategy which is something that you are a huge proponent of you have spoken at a variety of conferences this year and it seems to me the key take away from each presentation has been the need for a more focused strategy in the events and meetings industry. Why is this concept so important to you?
Dan: Well I think historically meeting planners have been quite frankly looked at as Ad men you know blue collar work that isn’t the case, meeting planners put a lot of time and effort and thought into designing meetings and architecting conferences and now technology is allowing them to focus less on logistics and operations and more on strategy and objectives and aligning their objectives with the organisation’s mission. So there is a real shift happening from logistics to strategy when it comes to meeting planning and it is only possible because of technology, because technology is opening up those doors that weren’t there in the past. So I think that is what is happening and meeting planners think in all this and that is why they are becoming much more technology and putting a lot of effort into automating a lot of the process so that they can focus on returning our objectives for the meetings and events.
Claire: So with that original objectives that is something that social tables is very passionate about and about trying to add value to planners time and make it more efficient so they can build this on their goals and tell me a little bit about some products that you are working on that will be able to do that for planners.
Dan: There are so many exciting things happening and we chose the summer we are pretty bad at holding back things because we are so excited to share them so it is what it is. But yeah we had a couple of things first of all we are releasing a meeting design generators so essentially you tell them it is free, you fill out what kind of meeting you are trying to have, and we tell you how to design the room. Pretty simple but really effective, we are also coming out with an app called packet planner and it is going to have a tone of very useful actionable information for how you should set up a room, set up the happy hour, how many check in people you need, how many bouncers you need, all the stuff, bouncers if it comes to parties, securities if you are doing something a little more legit. So just giving you all those calculations to save you time and not having to go into pen and paperwork cellar or getting caught off guard and not knowing what you need. Those are just two examples, we are also baking a lot of thought leadership and scientific research and academic research into social tables so as you are designing your events we make recommendations for you and you can act on immediately a] to improve your event but b] if you are a hotel to actually maybe show an up sell need or value to your client which is really, really important because that guarantees a high level of service.
Claire: So an example would be what? Like I have 100 people coming into a room and right now I have a bunch of tables of ten and you are going to recommend some better sitting options or people not sitting on top of each other?
Dan: Well of course all of this go to objective Claire, if I am trying to do, if I am trying to brainstorm I am trying to make a decision ten people aren’t going to be able to reach a decision, optimum number of seven people to make a decision so I will cluster around some seven people so that they can have that conversation. You know if I am trying to do something to deal with education and my session requires both activity for two and three people or also for a group of six or seven, I do small U shapes throughout the room to ensure that kind of learning happens at the table. Another example is if you have 500 people and you are only trying to put in one screen not everybody will be able to see what is going on so adding another screen. It sounds pretty simple but these are the things that our software can take care for you so you can again focus on strategy and focus on meeting your objective.
Claire: And I also want to touch on the Apple one more time you are partnering with the industry council and I personally watch Dan read all of the books that one has to read first he starts with the CMP which is fun and brutal at the same time I am sure you learnt a lot but it is kind of dry information. So why did you go up to the CIC and why did you think that they decided to jump on board?
Dan: There is no other organisation to partner with on anything related to meeting planners than CIC because they are umbrella trade organisation for all the major associations that are global associations on our industry from ECA to ICIST to MPI to PCMA to IAE to many others. So the reason we partner with CIC is because they get it they understand the move towards digital, the move towards mobile and the need for them to provide their planners with actionable information anywhere anytime. They have done a great job with administering the CMP and giving out that accreditation and they are looking to expand that and be more impactful throughout the planner’s life. And I think we can provide that through technology and they can provide that through knowledge and that is perfect marriage of serving up their knowledge through world class application built by our team.
Claire: That is great; well it sounds like good things are happening at social tables and really in the tech hospitality industry as a whole. So thank you for speaking with me today and we will talk to you soon.
Dan: Thank you.
Jon: Welcome back to the podcast well first off today we have Elizabeth Glau here again. Hallo Elizabeth!
Elizabeth: Hallo again and I am so glad to be back.
Jon: And we have been doing things for quite some time kind of aimed at independent planners and people of smaller businesses and that sort of thing so we are kind of continuing that series today and what we decided today’s topic was going to be was 3 tips for managing the information overload, really how to keep the big data from just crushing you. And so the idea behind this is to give you some suggestions and things that we have worked through of ways to deal with flood of information that you have to deal with these days because of all the various sources social media that we have talked about e-mail, that we have talked about websites, all these things that you have to interact with. So with that said this is sort of a topic that you actually just spoke on to a group, right?
Elizabeth: Yeah I did a presentation for the LA-BTA so LA chapter of Business Travel Association and you know big data is a big topic for a lot of people, for a lot of people I think it sounds like a buzz word people don’t understand what it is so my task for them was kind of educating them a little bit just on what big data is but then we kind of got into okay so that is all fine and good but then how do we deal with our own professional lives better and more efficiently? And so dealing with all sorts of data coming at us like you just mentioned from all different sources. So one of the tips that we had was just to acknowledge I guess and one of the things I did with that group specifically was joked about how it was like group therapy because I think this is like one of those topics where it is something that we are all dealing I mean if we aren’t dealing with information overload then you are living in a rock. You are just not living today so really it is just acknowledging that there is something ever is going far so you don’t feel bad, it isn’t just you wherever kind of you are at on how you are feeling about it but it is okay to I think talk to people about it too. And so one of the things we talked about was how to handle data in a work environment but it goes to what we talked about today in a home environment making sure that you are getting the type of data or getting data that people need and getting it in a manner that works for you and then vice versa so you are asking people how they like to receive data or what kinds of data they need as well.
Jon: Right, so let’s go back to the first one which is that acknowledging and talk a little bit about that. So we are going to say that that is sort of take a breath that is going to be tip number one and realise that this is an issue for everybody and that you are going to need to look at ways to manage it and ways to maybe step away from it once a while and so even though we are all connected all the time and we will sort of talk about that a little bit in this too, just the fact that you can’t be connected all the time doesn’t mean you have to be connected all the time.
Elizabeth: Yeah, exactly so one thing that I was suggesting to them was to take breaks and that is going to mean different things for different people maybe it is just taking breaks from social media during your day I mean if you have the flexibility to have anything that you want on your computer, really it just may be a matter of like don’t have face book up on your computer. For example if you try to be working on something else and trying to focus on something else or maybe it is just you take a weekend off from certain sites and it doesn’t have to be social maybe you take a weekend off and don’t check your work email. We are talking about all the different types of data not just social media so whatever you need to do to unplug every now and then whatever that means to you if it is once a year on your vacation and you actually go on your vacation and leave your devices at home then great like if that is if you can manage that like then do it that way if that works for you.
Jon: I hear Venda is doing that right now in fact I know he is on a boat with no cell service, no computer.
Elizabeth: Right and that is the thing for me I find that I have to be on a trip to Mexico or somewhere you know it is harder for that connection to still happen obviously you make it happen but…
Jon: Well and I mean you know we all find ourselves checking our email all day on our phone.
Elizabeth: Yeah which again can be like a tip you know so actually one of the things I want to talk about is you know you can integrate all your devices together so that you get say like work emails on your personal phone or vice versa as long as if you are working for a company that is okay but that is where the ticking brakes come in because if you are constantly connected to all the sources of data you have available to you, you can’t make more productive in general, right? Because you can get some work done and during some times or otherwise you could just be kind of having some downtime so you have just got to kind of learn to manage again what works best for you.
Jon: I mean again like myself when I go to the gym I don’t answer the phone unless it is an emergency like I am working on a show and I see a vendor is calling me I may stop what I am doing and answer the phone but if it is just a call from a number I don’t recognise or something, that is 45 minutes to an hour when I am not going to pick that up. And there aren’t that many times during the week or during the day when I am not available so I curve that bit of time out and I do a lot of thinking about shows and things I am working on during that time when I know that I am not allowing myself to be pulled away from it.
Elizabeth: I thought you mentioned that because I had forgotten there was someone else I saw speak and that was one of his tips for being innovative was to take a walk without any of the devices, really just take a walk and don’t have any of your devices with you and then that is the time when you would be more creative and like you just said think about what you are working on and kind of give yourself that mental space to do that so that is a great tip.
Jon: Well, so basically after we have sort of taken these breaks and everything, we want to look at all the information that is coming at us from all these places and all the things we have to deal with and how we interact with it and we want to ask the people we are dealing with how they want their data and we want to try and make our needs clear to them so that asking and communicating this is what I need from you and this is the format I need it in or this is how I need you to do things and I know I have some kind of pet beefs about websites and I have even run into some this week where I want to interact with the information in a certain way because I have my own specific agenda of needs for that data and so to go to a website and not be able to see the floor plan of a hotel but to have them want to call and talk to one of their people so I can get that isn’t productive for either of us. Because I am calling about something that is innocuous project it may not even happen and I am taking their time where they have to send me this information so why not make that available.
Elizabeth: That is a mystery, maybe someone can comment on the podcast if they have the answer to that question.
Jon: I would love to hear from someone in the hotels.
Elizabeth: If there is really yeah a good reason for not making that.
Jon: Why would you hide your floor plan?
Elizabeth: Right, specifically why that isn’t available, you never know maybe there is some reason for that.
Jon: Proprietary reasons, but again making that need known and talking to the people that you are working with you know I need you to give me things in a word document or I need you to give me things in an excel file.
Elizabeth: And I think people deal with this certain people like using Google docs for example so this kind of gets into project management a little bit so it is like maybe and again if we are talking about independent planners you are going to find yourself in a situation where every team you end up working with uses a different project management system but and so in that case you don’t have much choice for the most part it is what it is but I have seen people struggling with that it is like this team or this volunteer thing I am doing they want to use this system but I can’t figure it out so again I would just say don’t be afraid just speak up either get the help you need or maybe somebody in the group can help you get up to speed on it.
Jon: The group therapy thing, make your problem known.
Elizabeth: Exactly, maybe somebody else is struggling too so I think in this day and age especially you know because you and I joke about this all the time I am pro Google and you are like pro Apple and so even for somebody like Jon and I, Jon doesn’t like Google and I wouldn’t necessarily want to work in an Apple system on a project specifically so I would say don’t be afraid to speak up and just say you know I am not used to this system or this program I might need to get up to speed on it or can we use something else maybe that works for everybody.
Jon: And some of the creativity and things may come out of that too when you actually are speaking out but so again that is the way that you have to interact with this data is find out what your options are and talk about it and deal with the people that you are going to be working with on it. And then the 3rd tip was to prioritise things and we were chatting about this before we started but we are all really bad about chasing the next shinny thing, you hear the bell that you’ve got an email you go look and often at times that can kind of take us off course.
Elizabeth: Yeah I have kind of a love hate relationship with notifications in general because on the one hand I say definitely do it, integrate all your devices, have your notifications set up so that you aren’t going to be missing something or either you can be a part of conversations when you should be but then yeah obviously it could be very distracting so that is where I think again it just goes back to the first point is I guess prioritising. If there is something that you need to be just super laser focused on you know you are working with something again it is going to be like a data reach, a spread sheet or something, a budget or something like something that like really requires your attention then just put the phone somewhere else you know do whatever you need if you need to do whatever you need to do just so that at that moment you don’t get distracted by things that aren’t as important you know there is the craft that lays out what is urgent versus not urgent and what is important versus not important so go through your day and just kind of understand where you are spending most of your day, are you spending your day on putting out fires, things that are urgent but not important, just kind of spend a day or two maybe filling out a little chart like that and seeing where are you really spending your time and if you need to make some changes to that.
Jon: Well I mean I was thinking about it as you were saying all that when we started recording here to record the podcast, one of the things that I did was I made sure the bell on my phone was off so that wouldn’t distract me and I turned Skype to don’t disturb so no one is going to ping me on that while I am on it and I don’t have a lot of my other notifications turned on anyway so I am not getting a flood of things to distract me but yeah it is just looking for those ways to say okay I am going to focus on you and on podcast and what we are doing here right now and I am not going to allow a distraction to come in while we are doing that.
Elizabeth: Right, exactly so just being mindful at all times that acknowledging that we are all struggling with this and so it is just something you have to do so schedule time maybe it is that you don’t want to be on social media all day so you schedule time for yourself, five minutes in the morning, 5 minutes like midday and 5 minutes in the evening or something. If that will work for you maybe it is 5, maybe it is half an hour whatever it doesn’t matter. So the point is if you need to schedule certain times for certain activities to make sure that you are more productive, then do it, it is okay you are of course you may be dealing with the fear of missing out but again if you are on a schedule and you stick to it half a day isn’t make or break anything.
Jon: And you are trying to be more productive the idea is managing all of this information that is coming at you so there are going to be tradeoffs when you manage that and when you are saying to schedule your time I had a birth day in the last week and one of the things I know is and this will be my bonus tip for today but I noticed that a lot of people were reaching out to me on social media and so first thing in the morning I kind of try to reply to a bunch of those and I was in the middle of a very important project and I needed to really focus on it and I had to literally just not go to any social media sites until like 10 o’clock at night because I knew there were things on there I needed to acknowledge and people I needed to reply to and all of these things and I was still catching up some of it a day later on certain sites that I hadn’t gone to first or second but I had to schedule that time and I had to not go there because had I gone there the priority thing I was working on would have been pushed aside and I would have been spending an hour doing something that yes it is nice, you know I appreciated the personal note so now it is here my tip, out of all of the things I got, I got all kinds of really cool things electronically and my wife gave me a birthday card. So in physical presence I got one card which is great I mean it is just how we do things now I do the same thing with everyone else but I realised if you want to cut through the clutter and get somebody’s attention, if you are trying to get a hold of somebody that written note now carries a whole different impact than it used to carry. So send them something physical and you will get their attention because they will open it.
Elizabeth: Yeah for sure I go through my mail and if anything looks like you know a card or something that is what I will open first.
Jon: So that is the bonus tip of marketing for the show. So there are 3 tips for managing your information overload and that is create some space, take a breath, ask how people want the data and make your wishes known and then prioritises the way that you are dealing with all this data that is coming at you.
Elizabeth: Sounds great!
Jon: Well thank you very much Elizabeth for bringing this presentation to the podcast and just for having taken another time for talking to us today about how people can do some of the stuff better.
Elizabeth: Alright, thanks Jon.
Mike: Alright, thank you very much for listening, thank you Jon and Elizabeth you can find Jon at AV for Planners, he is Jon Trask also it is [email protected] or check him out at AV for Planners, Elizabeth Glau who is at social media building blocks, thank you so much and I want to thank of course Claire Harrington and Don Burger from Social Tables, of course Don is the founder and CEO of Social Tables and they are doing great things for the industry so make sure you check out social tables and I will see you next time but before I go I wanted to say if you enjoyed the show head over to iTunes and fill out a review on us that would be fantastic and I will see you next time, bye, bye.