At Grass Shack Events & Media we produce a ton of video for our clients. Mostly internal videos like describing how Yahoo inc. data center works for yahoo engineers in India.
Or Informational videos for Avon Foundation for Women. (BTW- do one of there walks to fight breast cancer if you can- they do amazing things with the money they recieve)
Recently, I have been working with a client who has a big “Mad Men” New York type ad agency who was really focused on budget for a “Podcast” for our client. (podcast is used loosely) We are handling the production and they are handling the creative. Which is not really something I am used to. The creative side is the fun side. I realized that the creative side is getting to be the only side. If you have good content, story and work some spectacle in, the video production can be made to fit in some cases. Video production can be very very expensive but if you are creative it doesn’t have to be. The tools that are available are amazingly easy. I just downloaded Camtasia2 for my Mac and spent last Saturday learning it for a bunch of Youtube videos I am going to do for my new company AVforPlanners.com. Also the prosumer cameras that are available, and your iPhone camera are as good to almost all viewers except videophiles. (just make sure to have good sound) Many reasons to still pull in the professionals and I cannot see our video department going all cheapo but when you are really worried about budgets, you do have many options if you can do the creative and put in the time to learn a few tools.
I know my video producers will probably scoff at this but look at this idea Dunkin Donuts is doing with ESPN Monday Night countdown:
Dunkin’ Donuts had an ad which was a Vine reenactment of the upcoming coin toss during Monday Night Football using with coffee cups. The Vine billboard ad was built to show off a weekly #DunkinReplay Vine that would appear on Dunkin’ Donuts’ social media channels during Monday Night Football. Throughout the 16-game season, four unique Vine billboard ads will be shown.
How could you use VINE or Instagram to catch eyeballs?
Or this Trident gum made an ad on Vine, and which was on the Fuse network.