I opened up the paper this morning and saw that Amazon.com has had the best holiday season they have ever had. More and more people obviously are turning to the internet to get their content and to shop. So it will be imperative that you get your companies message, or your clients message up onlie in a compelling way in 2009. Why is this important for your teams to consider? Basically you can pinpoint target your niche using online video. When someone wants to find out something about your industry they look to the internet. Will you be there? If you aren’t will your competitors?
The below video is from J.C. Penny which has received 1.4 millon views on YouTube in the four weeks it has been online. It promotes JCPenny in a non markety way. It is also just the tip of the iceberg when these popular types of videos get popular. They are easily shareable embedded in Facebook, Myspace, on blogs (like this one) emailed links are also an easy way to share it. I am sure the real amount of views are much higher numbers. Plus using services like TubeMogul.com can get viewers from many other distribution channels.
Another company that has seen some great things from getting content online is Blendtec.com. They started this simple video series and have seen their sales increase eightfold. (Also, I have contacted George Wright the creator of these videos and we will be interviewed him 2009 for MeetingsPodcast.com.)
Dove Evolution video below has been seen 10 million times.
Think of ways you could incorporate this into a team building event and make some short videos. If they are clever enough and if they don’t smell of marketing they may just be the next big viral video.